Ruby on Rails: Our Choice for Web App Development

July 6th, 2010 by Richard Felix

Over the last year or so, we’ve used Ruby on Rails for development of our largest web applications here at Gatorworks. Ruby on Rails is one of the so-called “opinionated” web frameworks out there. By opinionated, I mean that it makes a lot of assumptions for you. It assumes that you’re building a web app, which means that your app will live in a browser, probably connect to a database, need to create, read, update and delete records, and that your app’s files would be best served by being organized in a particular way, among many other things. Before Rails and other frameworks like it, every time you wanted to create a new web app, you’d have to rewrite the portions of the app that are common to every web app. By giving you sensible defaults to start from, it enables programmers to start at, say Level 7 on each web project, instead of Level 1. This cuts down time and cost on web application projects.

Another useful aspect of going with Rails for a web project is that you’re using a framework which tons of other people use as well, which enables you to use plugins created by the community. That also saves you a lot of time and programming effort. For instance, most web applications are going to need some sort of login system. With Rails, you can either build your own custom solution, or you can choose from a bunch of plugins which are well documented and tested for security issues because of all the other people programming with Rails. As of right now, the number of plugins for Rails is well into the hundreds of thousands. Basically, anytime that you decide you’d like to do something that other people might have a use for too (connecting to Facebook, Twitter, uploading images, etc), chances are pretty good that it has already been written. Also, another benefit of using a framework that lots of other people use is that as a developer, it’s pretty easy to look at a Rails app you didn’t write and quickly figure out what’s going on, because the layout of the app is familiar.

Then, you can’t mention Rails without mentioning Ruby, the programming language that it was built on top of. Ruby is a young language, built by a Japanese developer named Yukihiro Matz Matsumoto, and released in 1995. It is elegant, concise (in general, it takes a lot less Ruby code to get something done than it would in another language), and it’s easily readable/understandable compared to other languages.

These things combine to make Ruby on Rails our number one choice at Gatorworks for building web applications. It lets us get things done and go from idea to code in less time than anything else we’ve used.

Here are some projects that we’ve developed using Ruby on Rails:

Welcome to the NEW PolicyPitch.com

April 20th, 2010 by Brian Rodriguez

Our team recently had the pleasure of working with New Orleans attorney/entrepreneur Zach Kupperman of Policy Pitch. We gave his website a nice face-lift from a design / usability standpoint. (We did not do the development -only design) PolicyPitch.com allows people to propose new public policy ideas and track local legislation at the state level. The website provides a crowd-powered platform to help its users collaborate, refine, and promote their policy ideas and transform the online communication into real world action.

We’re proud of what Zach is doing and excited to have assisted him with his new website.

The new PolicyPitch.com website designed by Gatorworks

The new PolicyPitch.com website designed by Gatorworks

Big Presence for Gatorworks at Southern Republican Leadership Conference

April 9th, 2010 by Brian Rodriguez

Our team has been working tirelessly over the last several months for one of our largest clients of the year: The srlc-logo-smallSouthern Republican Leadership Conference (SRLC). We had the pleasure of handling all the design work for the conference including (but not limited to) the conference logo, printed program design (80 pages), various direct mail pieces, apparel design, poster design, press backdrop design, directional signage, and of course an interactive website.

Scheduled for April 8-11 in New Orleans, the SRLC is the most prominent GOP gathering outside of the national convention. Confirmed speakers include Sarah Palin, Bobby Jindal, Mississippi Gov. Haley Barbour, Tax Gov. Rick Perry, Newt Gingrich and more. The SRLC will be carried on Fox and CNN, and Sean Hannity will broadcast live. More than 3,500 people are expected to participate.

We are pleased to have had such a large impact on the national conference.

SRLC Website Screenshot

SRLC Website Screenshot

A Tour of Santa's Online Wishlist

February 23rd, 2010 by Brian Rodriguez

Last Fall our team, led by Creative Director David Link, developed an innovative flash-based web application targeted to children called Santa’s Online Wishlist. The Christmas website invites children to dress a snowman, read letters from other children in Santa’s mailroom, add toys to their wishlist in Santa’s Toy Factory, and best of all write emails to Santa Claus himself. The child’s experience of Santa’s Island can be guided by an elf if they so wish. The helpful elf gives pointers to the child on where to click and what can be done on each area of the site.

Here is a quick tour of the main areas of the site:

Once the child creates an account, he/she will be greeted by the elf and see this home page. This is Santa's Island where the child can begin their journey!

Once the child creates an account, he/she will be greeted by the elf and see this home page. This is Santa's Island where the child can begin their journey!

If the child clicks on the snowman, he/she will see a naked snowman with a box that contains various articles of clothing and accessories. The child can click and drag the items over to the snowman to create one of their own. If an article of clothing doesn’t look just right, then the child can drag the item over to the trash can to remove it.

We decided to make a cowboy, bowler Snowman!

We decided to make a cowboy, bowler Snowman!

If the child goes over to Santa’s Mailroom, he/she will see a very active room with letters being sucked down a pipeline and being dropped into a pile in the center of the room. A friendly elf is quickly sorting the letters into “naughty” or “nice” pipelines that go directly to Santa’s office. If the child clicks on the colored letters on the ground, he/she can read a letter written from other children to Santa.

The Elf in Santa's Mailroom quickly sorts letters from children across the world.

The Elf in Santa's Mailroom quickly sorts letters from children across the world.

Santa’s Toy Factory is my favorite part of the website. This is where children can see the worker elves in action making plenty of toys. There’s a countdown to Christmas on the wall at the top right, and the child has the option to click on a toy of their choice on the conveyor belt. If the child clicks on a toy, a window will pop-up that pulls the actual image of the product from Amazon. Then, the child has the option to add the toy to his/her “wishlist.”

Toys are quickly being assembled by elves in Santa's Toy Factory.

Toys are quickly being assembled by elves in Santa's Toy Factory.

The final component of the site allows the child to email Santa Claus, and the child has the option to include items in the email that they selected from Santa’s Toy Factory.

So, as you can see, this was a rather involved project that required a great deal of custom illustration and then custom animation (and action script) using Adobe Flash. We were very excited to win an ADDY for this project at the 2010 awards show this year.

I invite you to visit the actual site so you can see these screenshots come to life and hear the jolly Christmas music we have playing in the background. If you have children, I encourage you to let them visit the site and have some fun next Christmas!

Do you like this site? Check out some other completed projects by our award-winning team.

Happy Mardi Gras from Gatorworks

February 15th, 2010 by Brian Rodriguez

Last week I had the pleasure of attending Mele Printing’s 7th Annual “Krewe of Kookies and Kakes” where I had the opportunity to make my very own king cake! The day started off with a quick meet and greet with the 20 or so other business professionals participating in the king cake class. My friends Trammie Anderson and Mendi LeBlanc from Lamar happened to be in the class as well, so it was great seeing them. After knocking out a cup or two of coffee, we were ready to tour Mele Printing’s impressive 33,000 square-foot facility where we learned about their state-of-the-art prepress as well as digital and offset printing equipment. One of the things that really stuck with me was the cleanliness of their facility. I’ve been in a few other printing warehouses in the past, and they weren’t nearly as clean and organized as Mele. I felt like I could eat my lunch right off the floor!

Mallery Mele leads the king cake cooking class

Mallery Mele leads the king cake cooking class

After the shop tour it was time to make our homemade king cakes. Now, for those of you who don’t know, Mele Printing bakes thousands of cookies each month for their clients. Many of their clients plan to receive their printing order on a Monday or a Wednesday so they’ll be sure to also receive a nice batch of fresh cookies. Anyway, each of us was given a log of dough with cinnamon rolled in the middle. We worked our dough in the form of a circle and threw it in the oven.

Once we took the cakes out of the oven, we dug out a few holes with our fingers on the bottom of the cakes to create a canal to insert fillings. I put strawberry and cream cheese in mine. Then, we flipped the cakes over and drenched them in hot icing and topped them with sugar. It was a masterpiece!

The event was an innovative way for Mele’s clients to learn more about their company all the while celebrating the rich history and culture of Southern Louisiana. We’re proud that Mele Printing is one of our vendors, and we look forward to fostering a long-term relationship with them!

Brian Rodriguez bakes his first Mardi Gras King Cake

Brian Rodriguez bakes his first Mardi Gras King Cake

Voting Opens for the 2010 People’s Choice Awards

February 4th, 2010 by Brian Rodriguez

Our team just had the pleasure of finishing up the People’s Choice Awards website for the local design competition. Here are the details from the American Advertising Federation of Baton Rouge:

Here is your chance to decide on the elite creative advertising work in Baton Rouge. American Advertising Federation-Baton Rouge has created online voting for four different categories – print, radio, broadcast and interactive – to be awarded at the 2010 ADDY® Awards.

Voting is held online at http://www.aafbr-pca.org/. You can vote once per entry every 24 hours for as many entries as you want in each category. The entrant with the most votes wins! Voting closes at the end of the day on February 14, 2010.

Winner’s will be announced the night of the 2010 ADDY® Awards show on February 20 at the Louisiana State Museum. Tickets are available online at http://www.addy2010.com for $60 and $30 for students. Doors open at 6:30 for a cocktail reception prior to the show.

All entries into 2010 People’s Choice Awards are property of each owner. All entries included were entered properly using the guidelines placed by AAF National and AAF-Baton Rouge.

2010 Here We Come!

December 30th, 2009 by Brian Rodriguez

I wanted to take the opportunity to thank all our clients and strategic partners for a great year. We were fortunate to work with a number of really wonderful people and highly successful companies. We look forward to an exciting 2010!

Check out a small sampling of some of the websites we’ve designed, developed, and maintained throughout the last year.

Read the rest of this entry »

Gary Vaynerchuk is coming to Baton Rouge

December 29th, 2009 by Brian Rodriguez

Date: Thu. Jan 21, 2010
Time: 07:00 PM
Location: Independence Park Theatre
7800 Independence Blvd
Baton Rouge , LA

Tickets: 225.216.0660, theparktheatre.com
$10 – AAF-BR and SME-GBR members
$25 – General Public

The social media revolution has changed the way we live our lives and conduct our business. Learn social media techniques that will improve your sales from a master marketer.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. In so doing, he learned that the Internet offers up potential via these free tools for businesses and individuals alike to develop their own brand. Gary will touch on his core themes for best utilizing these tools, including why listening is more important than speaking, the importance of authenticity in business, and what it means to “scale your caring.” Learn more about Gary at garyvaynerchuk.com, or catch him on Twitter where he has over 840,000 followers!

Join Gary at a Wine and Cheese Reception before the event from 4:30 to 6 p.m. Cost to attend the reception is $250.
Information courtesy of AAFBR.

Great Visit with Scotlandville Magnet High

October 15th, 2009 by Brian Rodriguez

Today I had the pleasure of visiting with Ms. Ware’s 9th/10th grade business class! My good friend, Trammie Anderson whom I serve with on the board of AAFBR, has been working with the students over the last 6 weeks in conjunction with Junior Achievement. Trammie, who is a graphic designer at Lamar, has been teaching the students the principles of entrepreneurship and the tools needed to start your own business. So, on the final day of the Junior Achievement course, Trammie invited me to come speak to the students about my business. I enjoyed telling the students the story of starting Gatorworks at a young age (17), and I reminded them that it’s never to early to start planning your future. The students were very engaged, and it was encouraging to be surrounded by so many future leaders in our community.

At the end of my talk, the students played a multimedia presentation that they had put together as a going away gift for Ms. Trammie. The presentation was put together very very well, and I think I was in the presence of some future business owners in the room.

Congratulations, students, on all your hard work. I wish you all the best!

Get Your App Together!

September 27th, 2009 by Brian Rodriguez

American Advertising Federation of Baton Rouge Event:

As technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

She’ll share her expertise on topics such as:

·         App market & market share
·         Other platforms (Android)
·         Who are the best players/developers?
·         Documents you’ll need
·         What kinds of apps do well
·         Dealing with Apple and getting approved (including AppStore guidelines)
·         Pricing models (Do apps make money?)

Alessandra Lariu is the SVP Digital Group Creative Director of McCann Erickson in New York, where she works with clients such as MasterCard, General Mills, Kohls, Weight Watchers and Verizon.

Date: Sat. Oct 3, 2009
Time: 09:30 AM – 11:00 AM
Location: Lamar
5551 Corporate Boulevard
BR, LA 70808
Contact Mandy Porta at 225.368.5492 for more information.
$10 for AAF-BR Members and AAF Students
$25 Non-Members