We’ve been partnering with search engine marketing firm, ReachLocal, for about 2 years now, and I’m very satisfied with the results we’ve been providing our clients. Sometimes it can take a little while to fully explain how the service works if the interested parties are not familiar with search engine advertising. However, I have been able to break down the service into essentially 7 steps below:
- Generate a comprehensive geo-targeted keyword list in regard to your company’s products or services. We estimate your list will contain approximately 1000 keyword phrases.
- Set up accounts with the major search sites and allocate budgets across them, including Google, Yahoo, MSN, AOL, Ask, and SuperPages.com. We have a “budget recommendation tool” that can assist you in determining a sufficient monthly budget that will reach your ROI goals.
- Create online text ads that will grab attention and generate traffic.
- Use our patent-pending solution to display a proxy version of your website and phone number so we can track the phone calls, emails, potential e-commerce sales, and forms submitted as a result of your online campaign.
- Perform daily monitoring of your keywords and use our bid management software to give you the best visibility on the search sites in relation to your budget.
- Because we can uniquely follow clicks as they become offline leads, we can also maximize your return over 3-6 months by focusing your budgets on the keywords that create the highest percentage of real leads.
- Publish a daily, weekly, or monthly email (your choice) summarizing the campaign activity and provide password-protected online reports and lead history.
So, in a nutshell, that’s it! Of course, if you give me a call I can explain each one of those steps in further detail. Let me know if I can help!