…3 Powerful Tools to Find Your Target Audience
If you build it, they will come…or so you thought. So you have a new website, but no visitors? What do you do?
Useless.
A friend of mine, Jorge over at Reach Local, likes to use this analogy: “It’s like a gas station in a desert. You can build the best website ever, but if there are no people coming to it, it’s useless.”
Well, here are three tools you can use to increase your web traffic.
- Offline The first place you want to start marketing your new website is offline. Yes this may seem backwards, but most of your customers are not going to know (or know that they should know) that you have a new website. Shout it from the rooftops. Put your new website address on all of your business cards, letterhead, signs, advertisements, emails, etc. Tell it to everyone you speak to. Send an email to all of you contacts letting them know of your hot new site. Notify all of the organizations you are a member of and try to get them to pass word to all the members.
- Search Engines Almost 80% of your traffic will probably come from a search engine. There are ways to optimize your traffic. SEO (organic search engine optimization) and PPC (pay per click) are two of the main ways to go about this. I won’t go into much detail here (for PPC that’s another post and we’ll have more information about organic search engine optimization coming soon as well).
- Your website! Yes, your very own website can be a huge tool in promoting itself. Make sure you target your site to its audience. If people don’t like the site, then no matter what you do, they won’t go. Put up a blog and post about what people care about. (this also helps search engine traffic) Make sure you make it easy to use and look good.
Does anyone else have any experience with this?
Many people have trouble getting traffic to their sites. There are many solutions to that problem from content to SEO strategies. Are you having this sort of issue?
I am having just this sort of issue.