Here is a quick tour of the main areas of the site:

Once the child creates an account, he/she will be greeted by the elf and see this home page. This is Santa's Island where the child can begin their journey!

If the child clicks on the snowman, he/she will see a naked snowman with a box that contains various articles of clothing and accessories. The child can click and drag the items over to the snowman to create one of their own. If an article of clothing doesn’t look just right, then the child can drag the item over to the trash can to remove it.

We decided to make a cowboy, bowler Snowman!

If the child goes over to Santa’s Mailroom, he/she will see a very active room with letters being sucked down a pipeline and being dropped into a pile in the center of the room. A friendly elf is quickly sorting the letters into “naughty” or “nice” pipelines that go directly to Santa’s office. If the child clicks on the colored letters on the ground, he/she can read a letter written from other children to Santa.

The Elf in Santa's Mailroom quickly sorts letters from children across the world.

Santa’s Toy Factory is my favorite part of the website. This is where children can see the worker elves in action making plenty of toys. There’s a countdown to Christmas on the wall at the top right, and the child has the option to click on a toy of their choice on the conveyor belt. If the child clicks on a toy, a window will pop-up that pulls the actual image of the product from Amazon. Then, the child has the option to add the toy to his/her “wishlist.”

Toys are quickly being assembled by elves in Santa's Toy Factory.

The final component of the site allows the child to email Santa Claus, and the child has the option to include items in the email that they selected from Santa’s Toy Factory.

So, as you can see, this was a rather involved project that required a great deal of custom illustration and then custom animation (and action script) using Adobe Flash. We were very excited to win an ADDY for this project at the 2010 awards show this year.

I invite you to visit the actual site so you can see these screenshots come to life and hear the jolly Christmas music we have playing in the background. If you have children, I encourage you to let them visit the site and have some fun next Christmas!

Do you like this site? Check out some other completed projects by our award-winning team.

11:30AM
The techies are in the LaunchPad conference room planning out the technical aspect of the project. Matt Tritico is jumping from the concept meetings to the technical meetings to try to keep an open dialogue between both groups. Our goal is to have a system by 4PM today. We’re thinking WordPress might be the technology to use.

11:40AM
Tritico just ordered pizza- will be here in an hour! Gatorworks will host the system.

11:55AM
Chris Schultz is heading up the concept meeting, and we’re going through our site architecture. Chris’ wife just walked in to join us! Here’s the temporary link for testing our system: http://www.gatortesting.net/schooldistrict/

12:10PM
The proposed domain name is nolaschoolvolunteers.org

12:25PM
The email address info@nolaschoolvolunteers.org has been set up. Our concept meeting will be meeting with the technical guys after lunch. Lunch should be here within the next 15-20 minutes I think. We’re going to purchase a WordPress theme to use.

12:40PM
We’re breaking for lunch right now. We’ll be back online in a bit!

1:00PM
We’re back at it- both the concept group and technical group is now coming together to discuss our ideas. We have 3 hours to code the system!

1:20PM
Chris Schultz just finished briefing the room on what our concept meeting discussed. Now Stanford Rosenthal is briefing the room on what the techies discussed in their meeting. I think the site architecture is pretty much finalized. We’re discussing specific WordPress plugins to use, etc.

Our goal is to thank the past and current volunteers of the NOLA public schools, report the latest happenings of volunteer projects in the schools, and help mobilize new volunteers for the NOLA public school system.

1:30PM
We’re getting ready to break out into teams again. We’re going to have different teams assigned to developing the various WP plugins we’ll need to achieve our goals. We’ll have copy writers working on gathering content. The energy is great in the room…people are stepping up and taking ownership of various pieces of the project.

2:10PM
The theme has been selected, and we’re getting ready to install on the server now. Thanks to Marc Juneau and Chris Schultz with the help on selecting the theme. We have several dev groups working on the WP plugins, and Andrew Larimer is going to work on modifying the design.

2:20PM
The theme is now installed and activated at http://www.nolaschoolvolunteers.org. We’re working on customizing the site according to the site map and architecture we’ve put together.

2:55PM
Things are coming together. We’re going to re-group in about 5 minutes to see what needs to happen during our final hour of development. I’m working on a press release that will communicate what we’ve done for our local community and help encourage technology professionals to join us for our next BarCamp. We are talking about planning a BarCamp in Baton Rouge in the Spring of 2010!

3:40PM
I just finished draft 1 of the press release, and I’m feeling pretty good about what was accomplished today. We have about 20 minutes or so left, and I think we’ll be in pretty good shape. Tung Ly has been documenting everything we’re doing so Troy Peloquin of the Recovery School District will be able to take this system moving forward and be able to update the content on a regular basis.

4:15PM
We have some guys working overtime over here at BarCampNOLA. However, the project is just about finished, and we just need to populate with content now. Check out http://www.nolaschoolvolunteers.org.

4:30PM
Ok, I’m going to go ahead and call it a day. We did it… we developed a website in ONE day in support of the New Orleans public school system. BarCampNOLA would not have been possible without our sponsors: Voodoo Ventures, LaunchPad, Humid Beings, Gatorworks, and Newstwit.com.

Today was truly inspiring.

Arriving in our hotel on Sunday night was such a relief. We had just driven 26+ hours from Baton Rouge to Boston. The conference was worth it.

Monday we got to hear some excellent presenters like Jared Spool, Kristina Halvorson, Jeremy Keith, Dan Cederholm, and Jason Santa Maria among others. Tuesday we were privy to the presentations of Jeffrey Zeldman, Dan Mall, Simplescott, Heather Champ, and Andy Clarke. The knowledge flowed like a river. I would love to be able to share everything I learned but I’m afraid there’s just not enough space on the internet for that. (Heh, there actually may be.)

But some really key points I picked up on from the conference are:

• Doing it just like Amazon.com does it, is not necessarily the best solution for everyone.- You have to have to traffic to sustain the type of site that amazon has, and amazon has millions of pageviews a day. Searching for something obscure on amazon typically doesn’t wield helpful results, you need a pretty good idea of what you’re looking for.
• Content is not a feature.- Content generally gets overlooked and we as web developers have been trained to accept the “put-off” of content until the final stages of the site. When, ideally, the content should all already be assembled and ready to go before the structure and architecture of the site are completed.
• Be bold, use structure, and sketch ??????? ????????? ????? ?????? ????????? 2
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  - Jason Santa Maria talked about the marginalization of design not due to inability, but due to fear and lack of process. He strongly emphasized using a grid structure, the types of grids to use, and the power of sketching.

• Sketching is not about what kind of artist you are but about the flow of information and ideas. Once you exhaust all the normal and conventional ideas you’re forced to think outside of the norm.
• We need to plan for the future. The DISTANT future.- Jeremy Keith talked about planning for the future through our CSS and using fluid layouts, jquery, and javascript. Cool URI’s don’t ever change. It was really a talk about your legacy on the web, and how the argument could be made that not only are screens getting bigger, they’re getting much more varied. So when you’re coding a site, you need to allow it to adapt to the future.
• Web Designs should ultimately lead back to user interface and usability. If something isn’t producing a good number of clicks, find out why and fix it.
• Test, Retest, and Evolve -  Simplescott creative director for the Obama Campaign’s website showed us the entire process he went through while working on Obama’s site. The key point communicated was that through testing, and evolution eventually a final was approved, and through user testing they could see that it was an easily navigable site.
• The fold is dead. – Everyone has a mousewheel now. The day when we needed to worry about what fit on the very first part of the screen is over. People will scroll down, and they will see your content.
• Make lemonade out of lemons -  Heather Champ (Community Manager at Flickr) had a great story about how when their site crashed, they ran an impromptu creativity contest with just 2 circles as the original idea. The users of the site then went to all ends of the spectrum and created some really cool effects (rather than freaking out about flickr being down). It’s a testament to ingenuity and finding ways to turn a bad situation into a good one.
• Re-engineer your workflow. Make mockups in browsers not photoshop. – Andy Clarke dropped this bomb on us as the last presenter. Making mockups in browsers is so unconventional and yet, after he really explained the process it makes  sense. It can clearly communication subtle web behaviors like hovers, javascript, and more. And if the client wants a sitewide color change, one line of css fixes that rather than changing a whole mockup.

I walked away from An Event Apart with all my premonitions and expectations annihilated. It was the most inspiring moment of my career. I would personally like to thank @brianrodriguez for sending me, because it is truly something I won’t forget.

Below are a few of our happy logo design clients. Let us know what you think of our logos!

This is a logo designed for FanTheFire.com

This logo was designed for New Orleans tech company Make Buzz

The above logo is for Wage Hunter, a Baton Rouge start up.

This is the logo for the Southern Republican Leadership Conference to be held in New Orleans in 2010.

This logo was designed for The Gulf Coast Food & Fuel Expo held earlier this year.

Green Escapes is a local plant nursery and landscaping company.

That being said when I went to this collaboration of designers and artists I was somewhat blown away. They spoke about their processes they went through in order to win the Addy Awards (awards given by the federation for excellence in creative design, marketing and advertising) and it made an impact as to how I view what I do.

One of the speakers (whose name is Greg Milneck) was the winner of an Addy for his work on some local commercials. Now when he spoke about his process it seemed at first that “Oh he’s talking about filmmaking, so this doesn’t really apply to me.” Yet, when I took time to listen and examine what he was saying it all made sense and really fit well into the process of my job.

Pre-production, pre-production, pre-production. Those were the three most important steps in his process. And if you think about it, those should be the 3 most important steps in pretty much any design process. Regardless of whether it’s print design, commercials, or web design, having pre-production as the primary priority in your process is pretty logical. He went on to say that regardless of budget “more time spent on pre-production will allow you to spend less time on the actual production and post-production saving you money in the long run.” That’s why it’s so important. For him, it was to avoid going to a set and having 30 cast and crew not knowing exactly what to do. But for people like me and my coworkers, it’s more about having the site functionality and content laid out in front of you like a blue-print. If it isn’t, the client will make mid-design changes, or even post-approval design changes which cause more time to be spent going back and repeating work.

He had others that he put less emphasis on, but the one that stood out to me as a web designer was “Cooperation between pre- and post-production crew.” Now in terms of web design, this struck a very resonant chord with me. More often than not, I’ve run into an issue in the closing processes of deploying a site because I didn’t inform the designer of the limitations of HTML/CSS. With an increase in collaboration between developer and designer, these hiccups and tiny setbacks that frustrate us all and run minutes/hours off the clock could easily be avoided.

This is why i think even though the speaker was talking about commercial making, the logic and process applies to all walks of life.

My purpose with this post is really just to share with you my experience at the luncheon and how it affected me. If you have any other steps in your design process or workflow that you find is imperative I would love to hear about it. Leave a comment or email me directly.

We enjoyed working with Juvenile on this project, and we hope to work on future projects with him.  We hope to see you guys at the show on Oct. 24th!

Event poster designed by Gatorworks for upcoming musical event.

Although I try to tell myself that what I do is tremendously important, I have quite a few weak moments where I feel I should pack up and join the Peace Corps.

Being the mother of a two year old boy, I have learned a lot about communicating on two separate levels, his and mine. Fulfilling the role as a “font of infinite knowledge” to my child can be fun, but it can also be an overwhelming task.

Two year old boys are constantly in the mix of things, yearning for new and exciting ways to be entertained and involved. Like with my child, the constant demand from the audience (i.e.client) to be involved with content ideas, type choices, color etc. has made the effort of a designers craft that much greater.

Like Sagmeister said,

“The audience is much more interested in design now because almost everybody is a designer themselves. This technology driven change has not lead to the predicted job losses but onto a desire for more sophisticated work from professionals.”

I know there are going to be clients that are less than easy to work with. Ones that ask you to “make it look like this (example of someone else’s work).” There is nothing more frustrating than being restricted of your creative rights. I know that if all you do is make compromises, things get less interesting, but, I want you to know there is nothing wrong with conceding, swallowing your pride and taking half damage. Keep your self-respect and commit to your responsibility of designing, but don’t be above learning about your audience.

Remember that creating experiences, even less than satisfactory ones, can’t stifle your passion to create and create effectively. Not every job can be perfect, but it’s the ones that bring “the good” back to your desires to create that make working all the more appealing.

Working on a small budget within an even smaller time frame, dealing with unreasonable demands, and being constantly pressured to tailor to a client’s needs while trying to maintain effective and inspiring ways of communicating can be daunting, but remember to use what you know to play your part and look forward to the next project.