So what’s the difference?

Adobe Flash is a multimedia platform that was developed as a way to add animation, video, audio, and other interactive elements to web pages. Viewing Flash content requires the use of a free plug-in. Developers must embed the Flash content into the HTML document, which means that the Flash content is independent of the other content on the page.

JavaScript is a lightweight, and open-source scripting/programming language designed to add interactivity to HTML pages. Unlike Flash, support for JavaScript is built right into all major web browsers without the need for additional plug-ins. JavaScript works by manipulating HTML content, which means that all content on the page is seamlessly integrated.

Why do we use JavaScript?

Firstly, JavaScript has become immensely powerful and easy to use with the development of JavaScript libraries such as jQuery, MooTools, Prototype, etc. jQuery, our library of choice, is fast, concise, and versatile. It allows us to rapidly add complex interactivity to webpages without spending a lot of time. jQuery is also an open-source project with many developers working tirelessly to improve it each day.

The Web was meant to be an open system, and to use open-source tools is to follow in that virtue. I that same vein, JavaScript/jQuery is FREE. Flash (as a tool) can be an expensive initial investment and also expensive to maintain as upgrades are released over the years.

Another problem with Flash is that the required plug-ins to support Flash content aren’t available on all platforms, namely iPhone, which means that you could be limiting your content from a huge portion of web users by using Flash. Meanwhile, jQuery works on these devices with no problem. Furthermore, even if JavaScript is disabled in a user’s browser, because JavaScript is unobtrusive in nature (integrated content), those users still have access to all of your site’s content.

Finally, JavaScript is universal. As a web project changes hands from one developer to another, no special applications are required to view or edit JavaScript files. Additionally, JavaScript is a widely known language, therefore, future modifications should be able to be made by nearly any web developer handling the project.

These are just some of the reasons we’ve chosen to use JavaScript. Hopefully next time you’re looking to add some interactive elements into your site, you’ll take a look at using JavaScript & jQuery instead of Flash.

1. Broad Oak Energy, Inc. – founded 2005 – David B. Braddock ‘74, JD Braddock ‘03, Cory Parrott ‘03
2. Public Properties, LLC – founded 2000 – Ben Butler ‘85
3. Joubert Law Firm – founded 2002 – John “Johnny” Joubert ‘93
4. General Informatics, LLC – founded 2001 – Mohit Vij ‘97
5. Ryan Gootee General Contractors, LLC – founded 2004 – Ryan Gootee ‘96
6. Gatorworks Web Design, LLC – founded 2004 – Brian Rodriguez ‘06, Charlie Davis ‘03
7. Construction Management Solutions, LLC – founded 2005 – Kyle G. Flettrich ‘05
8. Doerle Food Services, LLC – founded 1950 – Carolyn Doerle ‘80
9. Petro TV, LLC – founded 2005 – Ethan J. Cheramie ‘95
10. Worley Catastrophe Response – founded 1976 – Michael Worley ‘84

According to LSU Stephenson Entrepreneurship Institute Director of Development Jill Roshto, the LSU 100 celebrates the success of LSU graduates and recognizes the impact of LSU on the local, regional and national economies. LSU 100 is co-hosted by LSU and LSU SEI. The full list of winners is available for viewing at www.lsu100.com/honorees.

Our company met the following requirements for inclusion in the LSU 100:

• Has been in business for five years or more
• Has had verifiable revenues of $100,000 or more for the last calendar year
• A former LSU student owns at least 50 percent of the company or is a CEO, president or managing partner
• Operates in a manner consistent with the mission of LSU and LSU SEI

We are honored to be a part of a list of such distinguished companies. We’d like to thank our friends, family, unbelievable staff, and of course all of our amazing clients!

The conference is billed as the most prominent Republican event prior to the next national convention. Top Republican law makers from around the country are expected to be at the conference in June 2011.

The website allows users to post the names of businesses that are showing visible signs of celebrating the Christmas season, and these businesses would be added to the “Nice” list. Alternatively, users can submit entries of businesses that are not publicly celebrating Christmas. These businesses or organizations are put on the “Naughty” list.

The project has been covered by news outlets across the nation as well as these major television news shows:

We’ve enjoyed working with First Baptist, and it made us realize that people feel very passionately about either using “Merry Christmas” or instead using “Happy Holidays” to greet people during this season.

The website has received thousands and thousands of visits over the last 2 weeks, and we’d like to thank our friends at Host Gator for watching our servers closely for us. They’ve been great!

**********UPDATE: As of early February 2011, we were asked to take the website down because of a conflict with using the name “Grinch.” ***************

Another useful aspect of going with Rails for a web project is that you’re using a framework which tons of other people use as well, which enables you to use plugins created by the community. That also saves you a lot of time and programming effort. For instance, most web applications are going to need some sort of login system. With Rails, you can either build your own custom solution, or you can choose from a bunch of plugins which are well documented and tested for security issues because of all the other people programming with Rails. As of right now, the number of plugins for Rails is well into the hundreds of thousands. Basically, anytime that you decide you’d like to do something that other people might have a use for too (connecting to Facebook, Twitter, uploading images, etc), chances are pretty good that it has already been written. Also, another benefit of using a framework that lots of other people use is that as a developer, it’s pretty easy to look at a Rails app you didn’t write and quickly figure out what’s going on, because the layout of the app is familiar.

Then, you can’t mention Rails without mentioning Ruby, the programming language that it was built on top of. Ruby is a young language, built by a Japanese developer named Yukihiro Matz Matsumoto, and released in 1995. It is elegant, concise (in general, it takes a lot less Ruby code to get something done than it would in another language), and it’s easily readable/understandable compared to other languages.

These things combine to make Ruby on Rails our number one choice at Gatorworks for building web applications. It lets us get things done and go from idea to code in less time than anything else we’ve used.

Here are some projects that we’ve developed using Ruby on Rails:

• Go See Campus: http://www.goseecampus.com
• Event Connect: http://www.eventconnect.org
• Tiger Bookmarket: http://www.tigerbookmarket.com

The Southern Republican Leadership Conference (SRLC)

Scheduled for April 8-11 in New Orleans, the SRLC is the most prominent GOP gathering outside of the national convention. Confirmed speakers include Sarah Palin, Bobby Jindal, Mississippi Gov. Haley Barbour, Tax Gov. Rick Perry, Newt Gingrich and more. The SRLC will be carried on Fox and CNN, and Sean Hannity will broadcast live. More than 3,500 people are expected to participate.

We are pleased to have had such a large impact on the national conference.

SRLC Website Screenshot

Here is a quick tour of the main areas of the site:

Once the child creates an account, he/she will be greeted by the elf and see this home page. This is Santa's Island where the child can begin their journey!

If the child clicks on the snowman, he/she will see a naked snowman with a box that contains various articles of clothing and accessories. The child can click and drag the items over to the snowman to create one of their own. If an article of clothing doesn’t look just right, then the child can drag the item over to the trash can to remove it.

We decided to make a cowboy, bowler Snowman!

If the child goes over to Santa’s Mailroom, he/she will see a very active room with letters being sucked down a pipeline and being dropped into a pile in the center of the room. A friendly elf is quickly sorting the letters into “naughty” or “nice” pipelines that go directly to Santa’s office. If the child clicks on the colored letters on the ground, he/she can read a letter written from other children to Santa.

The Elf in Santa's Mailroom quickly sorts letters from children across the world.

Santa’s Toy Factory is my favorite part of the website. This is where children can see the worker elves in action making plenty of toys. There’s a countdown to Christmas on the wall at the top right, and the child has the option to click on a toy of their choice on the conveyor belt. If the child clicks on a toy, a window will pop-up that pulls the actual image of the product from Amazon. Then, the child has the option to add the toy to his/her “wishlist.”

Toys are quickly being assembled by elves in Santa's Toy Factory.

The final component of the site allows the child to email Santa Claus, and the child has the option to include items in the email that they selected from Santa’s Toy Factory.

So, as you can see, this was a rather involved project that required a great deal of custom illustration and then custom animation (and action script) using Adobe Flash. We were very excited to win an ADDY for this project at the 2010 awards show this year.

I invite you to visit the actual site so you can see these screenshots come to life and hear the jolly Christmas music we have playing in the background. If you have children, I encourage you to let them visit the site and have some fun next Christmas!

Do you like this site? Check out some other completed projects by our award-winning team.

With more than 60,000 entries annually, the national ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from around the world. The American Advertising Federation conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry, for the industry.

This year’s local competition produced 446 entries from Baton Rouge professionals and LSU students. Judging was held January 16, 2010 at Lamar Advertising. Renee Miller, President/Creative Director of The Miller Group in Los Angles, Ca.; Jim Dudley, Broadcast, Copywriter, Creative Director of Dudley Creative in Roanoke, Va.; and Jimmy Ball, Art Director/Designer, Photographer, Interactive of Jimmy Ball Design in Dallas, Texas, served as judges for the competition.

Gatorworks brought home a Silver ADDY award for their client project, Santa’s Online Wishlist. Santa’s Online Wishlist is an interactive website where children can dress a snowman, have fun in Santa’s Toy Factory, view Santa’s Mailroom, and best of all send emails to Santa Claus. The website took approximately 6 months to hand-draw, custom illustrate, and then custom animate using Adobe Flash software. David Link, Creative Director and lead designer/developer on the project, said, “It’s really nice to be recognized for our hard work, especially in a community as talented as AAF.”

At the red carpet ceremony, 41 gold ADDY®s, 50 silver ADDY®s, three Special Judge’s Awards, a Mosaic Award, Best of Show and Best of Category awards were presented. Advertising students were also recognized with 17 gold ADDY®s, 19 silver ADDY®s, a Best of Show and Special Judges’ Awards. ADDY® 2010* also recognized professional excellence on the business side of the advertising industry with its Pinnacle Awards.

Check out a small sampling of some of the websites we’ve designed, developed, and maintained throughout the last year.

Giraphic Apparel: http://www.giraphicapparel.com

Giraphic Prints: http://giraphicprints.com/

Giraphic Blog: http://thinkgiraphic.com/

Hoist & Crane Service Group: http://www.hoistcrane.com/

LA Office of Juvenile Justice:  http://www.ojj.la.gov

LA Dept. of Veterans Affairs: http://www.vetaffairs.la.gov/

Louisiana Finance Assoc: http://www.louisianafinanceassociation.com/

Metropolitan Gastroenterology Assoc: http://www.metrogi.com/

Republican Party of LA: www.lagop.com

Rotolo’s Restaurant: http://www.rotolos.com/

Santa’s Online Wishlist: http://www.santasonlinewishlist.net

Southern Republican Leadership Conference: http://www.srlc2010.com

Stein Engineers: http://www.steinengineers.com

Surgir Real Estate Development: http://www.surgirllc.com/

The Tradewind Report: http://www.tradewindreporting.com

Tiger Bookmarket: http://www.tigerbookmarket.com/

VasoCare Healthcare: http://www.calmrestlesslegs.net/

VoxBox: http://www.yourvoxbox.com

Zymeaux Mobile Marketing: http://www.zymeaux.com

Tickets: 225.216.0660, theparktheatre.com
$10 – AAF-BR and SME-GBR members
$25 – General Public

The social media revolution has changed the way we live our lives and conduct our business. Learn social media techniques that will improve your sales from a master marketer.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. In so doing, he learned that the Internet offers up potential via these free tools for businesses and individuals alike to develop their own brand. Gary will touch on his core themes for best utilizing these tools, including why listening is more important than speaking, the importance of authenticity in business, and what it means to “scale your caring.” Learn more about Gary at garyvaynerchuk.com, or catch him on Twitter where he has over 840,000 followers!

Join Gary at a Wine and Cheese Reception before the event from 4:30 to 6 p.m. Cost to attend the reception is $250.
Information courtesy of AAFBR.