How Should You Manage a Bad Review Online?

The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.

 CONTINUE READING
  • Business
  • Online Marketing
  • Social Media

Don’t Think Global—Go Local and Attract the Right Traffic

Local business drives our economy. You’ve heard this statement over and over. It’s true, but with the rise of big box stores and large corporations it is getting harder for small to medium-sized local companies to compete. Fortunately, if you are trying to drive relevant, local traffic to your website, there are a number of things you can do to help your business stand out from the crowd.

 CONTINUE READING
  • Online Marketing

The Ins and Outs of E−commerce Marketing

If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.

 CONTINUE READING
  • Online Marketing
  • Pay Per Click Advertising
  • SEO
  • Web Development

Developing Your Inbound Marketing Game Plan

If you are familiar with the world of digital marketing, you are probably aware that Inbound Marketing is one of the most important things you can do to improve the overall quality and quantity of your traffic, leads, and business. However, one thing that is often intimidating to people is getting started on developing an Inbound Marketing strategy.

 CONTINUE READING
  • Online Marketing

Gatorworks Named to LSU 100 List of Fastest Growing Tiger Businesses

Gatorworks has been named to the LSU 100 for the third time in the last four years. The LSU 100 is a highly competitive program that identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. In addition to celebrating the success of the honorees, the LSU 100 provides a forum to pass lessons on to the next generation of LSU entrepreneurs.

 CONTINUE READING
  • Press