Developing Your Inbound Marketing Game Plan

If you are familiar with the world of digital marketing, you are probably aware that Inbound Marketing is one of the most important things you can do to improve the overall quality and quantity of your traffic, leads, and business. However, one thing that is often intimidating to people is getting started on developing an Inbound Marketing strategy.

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  • Online Marketing

Gatorworks Named to LSU 100 List of Fastest Growing Tiger Businesses

Gatorworks has been named to the LSU 100 for the third time in the last four years. The LSU 100 is a highly competitive program that identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. In addition to celebrating the success of the honorees, the LSU 100 provides a forum to pass lessons on to the next generation of LSU entrepreneurs.

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  • Press

Online Display Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]

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  • Online Marketing
  • Pay Per Click Advertising
  • SEO

Responsive Design’s Impact on SEO

It’s no secret that smart phones are poised to over take desktop computing as the primary way consumers and businesses alike interact with your brand online. At Gatorworks we have seen a steady flow of businesses requesting our design and development services to help prepare their brand for a primarily mobile web. 

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  • Online Marketing
  • SEO
  • Web Design

The Benefits of Pay-Per-Click Advertising

Pay-per-click advertising – sometimes referred to as PPC or search engine marketing – is the process of purchasing ads through one of the major search engines to get links to your website in front of the eyes of searchers. Unlike organic search engine optimization, or SEO, pay-per-click advertising allows you to pay a fee (usually based on an auction system) to get your advertisements to show when a person types in a specific search query. 

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  • Pay Per Click Advertising