Baton Rouge Twestival to be Hosted by Gatorworks

January 26th, 2009 by Brian Rodriguez

Gatorworks’ very own David Link is organizing the first ever Baton Rouge Twestival. We’re in the middle of lining up a venue for the event scheduled for February 12, 2009. This event will act as both February’s #brtweetup (Baton Rouge Tweetup) as well as an opportunity to raise money for charity: water.

Our goal is to raise $4,000 to help drill a well in an Ethiopian village. In an area where people make less than $1 a day, these expensive improvements are hard to come by without our help.

If you have suggestions for venue, entertainment, or any thing else, PLEASE leave a comment or contact myself or David Link. I will update this blog with more information as it comes along. If you are interested in attending/helping out … please let me know. We can’t do this without you.

Stay Tuned!

Newest Website Launch: Ken Blackwell for RNC Chairman

December 30th, 2008 by Brian Rodriguez

A few weeks ago we launched a website for RNC Chairman candidate Ken Blackwell. The website was built using Wordpress (the PHP CMS/blogging framework), and the layout is set up much like a blog. We integrated a lot of the social networking tools including ning, twitter, and the new facebook connect app.

Feel free to check out the new website here: www.kenblackwell.com

Happy Holidays!

December 25th, 2008 by Brian Rodriguez

All of us at Gatorworks wish you and yours the very best for a safe and happy holiday season.

gatorworks_family1

Zombie-Code: Rules and Guidelines to Zombie Identification

December 23rd, 2008 by Chase Swindler

Now-a-days people tend to think that you can take a big red rubber stamp that says “Undead”, smack something with it, and voila- you’ve created a zombie. However, having been a staunch Romero follower since as long as I can remember, there are some rules and guidelines which must be followed in order to obtain zombie status.

Let’s go ahead and get the biggest and most glaring problem out of the way. It hurts for some people but you all know it’s true: Zombies do not, cannot, and will not run. Part of the zombie ethos is that a zombie is afflicted by the post-death syndrome of “Rigor-mortis” which Wikipedia defines as such:

Rigor mortis is one of the recognizable signs of death (Latin mors, mortis) that is caused by a chemical change in the muscles after death, causing the limbs of the corpse to become stiff (Latin rigor) and difficult to move or manipulate.

Zombies do not run.

Now, obviously if affected by this, it would be incredibly difficult for a zombie to move at anything faster than a crawl. Ergo, if it runs, it is not a zombie. Ok, let’s let that one simmer. Many people will abandon this article at that point and refuse to acknowledge that a being greater than them dreamed up the perfect monster (George Romero).

Another rule of zombies, they are extremely moronic but NOT unintelligent. In George Romero’s Day of the Dead, scientists were studying a placid zombie named Bubs. He – over time – gained the capacity to understand very simple things. Later in the progression of Romero films, the zombies began to learn that they would not drown, or they can use tools and/or weapons. That being said they never graduated to complex physics or theoretical mathematics but they can do simple things.

Zombies are driven by a hunger for brains. They can smell human flesh and that drives them to a location. Their senses work, and they can hear a human as well as we can, so any sound out of the ordinary would give a person’s position away.

Zombies do not have brute strength because they don’t need it. One of the key things about the zombies is not their ability as a singular zombie, but as a functioning horde. The zombie threat comes from the fact that there is a huge possibility for extreme widespread outbreak. The numbers alone are enough to cause a generous amount of anxiety in any believer. If you attack a tank with one person the tank would win, but if you storm a tank with 1000 people it wouldn’t be long until those people flipped that tank on it’s head.

While I’m trying to clarify what does and does not pass for a zombie, I’m in no way discrediting movies that have “zombie-like” creatures. Some of those movies rank very highly on my favorites list. 28 days later, 28 weeks later, and the Dawn of the Dead remake are some just to name a few.

My goal with this post is simply to clear the air. So next time, when one of your friends comments about a zombie on television you’ll have the knowledge and know-how to check and see if what he/she has seen really is a zombie indeed.

Happy Hunting!

Marketing your Website

December 17th, 2008 by Brian Rodriguez

…3 Powerful Tools to Find Your Target Audience

If you build it, they will come…or so you thought. So you have a new website, but no visitors? What do you do?

Useless.

Useless.

A friend of mine, Jorge over at Reach Local, likes to use this analogy: “It’s like a gas station in a desert. You can build the best website ever, but if there are no people coming to it, it’s useless.”

Well, here are three tools you can use to increase your web traffic.

Read the rest of this entry »

Baton Rouge Area Chamber Holiday Party

December 10th, 2008 by Brian Rodriguez

Where can you see Mayor-President Kip Holden dressed like Santa Clause and singing like Louie Armstrong?  There’s only one place:  The Baton Rouge Area Chamber Holiday Celebration.

Gatorworks President Brian Rodriguez and I (both chamber members) attended the function held at Perkins Rowe in Baton Rouge.  It was amazing (albeit, a bit cold).  The After 8 band played while all the restaurants in Perkins Rowe set up booths serving out free food.

Bryan Castillo, Mayor-President Kip Holden, and Brian Rodriguez enjoy the BRAC Holiday Celebration

Bryan Castillo, Mayor Kip Holden, and Brian Rodriguez

But the real treat was getting to see so many business friends, all in one place.  The opportunity to rub elbows with Baton Rouge’s best businesspeople is always too much to pass up.  A lot of laughing and cheer (and even some business) can be found at the annual event.  If you have never been or are new to the area, I highly recommend joining the Baton Rouge Area Chamber of Commerce.

Design Process: Pre-Production is King

December 5th, 2008 by Chase Swindler

Today I attended a meeting of the AAF Baton Rouge chapter, and I had a fairly eye-opening experience. I realized though I may work at a Graphic Design firm, I didn’t have any idea about any of the competition in the area. I really had no information from what I’ll call the “outside world”- meaning any company other than Gatorworks.

That being said when I went to this collaboration of designers and artists I was somewhat blown away. They spoke about their processes they went through in order to win the Addy Awards (awards given by the federation for excellence in creative design, marketing and advertising) and it made an impact as to how I view what I do.

One of the speakers (whose name is Greg Milneck) was the winner of an Addy for his work on some local commercials. Now when he spoke about his process it seemed at first that “Oh he’s talking about filmmaking, so this doesn’t really apply to me.” Yet, when I took time to listen and examine what he was saying it all made sense and really fit well into the process of my job.

Pre-production, pre-production, pre-production. Those were the three most important steps in his process. And if you think about it, those should be the 3 most important steps in pretty much any design process. Regardless of whether it’s print design, commercials, or web design, having pre-production as the primary priority in your process is pretty logical. He went on to say that regardless of budget “more time spent on pre-production will allow you to spend less time on the actual production and post-production saving you money in the long run.” That’s why it’s so important. For him, it was to avoid going to a set and having 30 cast and crew not knowing exactly what to do. But for people like me and my coworkers, it’s more about having the site functionality and content laid out in front of you like a blue-print. If it isn’t, the client will make mid-design changes, or even post-approval design changes which cause more time to be spent going back and repeating work.

He had others that he put less emphasis on, but the one that stood out to me as a web designer was “Cooperation between pre- and post-production crew.” Now in terms of web design, this struck a very resonant chord with me. More often than not, I’ve run into an issue in the closing processes of deploying a site because I didn’t inform the designer of the limitations of HTML/CSS. With an increase in collaboration between developer and designer, these hiccups and tiny setbacks that frustrate us all and run minutes/hours off the clock could easily be avoided.

This is why i think even though the speaker was talking about commercial making, the logic and process applies to all walks of life.

My purpose with this post is really just to share with you my experience at the luncheon and how it affected me. If you have any other steps in your design process or workflow that you find is imperative I would love to hear about it. Leave a comment or email me directly.

A Sustainable Thanksgiving.

December 2nd, 2008 by Alise Johnson

I am a person that likes a challenge. This year, for Thanksgiving, my sister and I decided to get as close as possible to having a no-waste meal (i.e. buying fresh produce from a local Co-Op and using as little pre-packaged food as we could). A daunting task, but if you think about how much tinfoil, paper goods, styrofoam and leftover food are thrown away, to spend many, many years in a landfill, it’s not as inconvenient as you initially think. The average US family wastes $600+ worth of food annually, and that doesn’t include holidays.

On the way to our parents this past week, we decided to document the amount of food we made and compare it to the amount of packaged waste we had. The prepping and cooking were the hardest parts. But the culmination of thought and preparation when the meal hit the table made it all the more special. The results are pretty awesome. As seen here:

Feast and packaging pre-recycle.

Feast and packaging pre-recycle.

So, after a long day of chopping, cooking, eating, and cleaning up, I felt really good about the small amount of waste, which was all recyclable, and the money we saved by buying local and organic. Next year I am going to attempt a NO WASTE Thanksgiving. Despite the traditional waste-ridden thanksgiving, you can easily accomplish an eco-friendly thanksgiving by attempting to reduce waste and save money in the process. Or not…

For a sustainable Thanksgiving reference:

http://coolfoodscampaign.org/thanksgiving/ten-cool-thanksgiving-tips/

Bringing It Back to the User

November 5th, 2008 by David Link

In late April 2008, I attended An Event Apart in New Orleans. Firstly, let me just say that the conference was one of the most rewarding experiences of my professional life; I highly recommend it to any web professional. After the first day of lectures, (mt) Media Temple hosted a party for all conference attendees and presenters at Crescent City Brewhouse. While there, I had the extraordinary opportunity to meet Jeffrey Zeldman (Godfather of Web Standards) and even talk with him for awhile.

Jeffrey Zeldman by Adrian Q

Jeffrey Zeldman. Photo by Adrian Q.

I, of course, complimented him on his lecture and told him how much I was enjoying the conference (and the free beer). After the pleasantries, I wanted to ask him a few questions that couldn’t possibly be better answered by anyone else in the industry. I asked him how to overcome that feeling of “average-ness” that new designers often experience. To which he concisely replied, “Almost everyone goes through that. Just keep working hard.” I then asked him my #1 most important question, “How do you get your clients to listen to you?” His answer was perfectly on point:

“Always bring it back to the user.”

I won’t go into what he said after that, but that statement alone was profound enough for it to change my entire perspective on web design. When Zeldman told me to bring it back to the user, he wasn’t just giving me a method for convincing clients that my design motives were legitimate. He was also swiftly pointing out one of my own flaws as a designer: I had been designing for my clients, instead of for their users. After I realized that, I’d swear I saw a heavenly light shining down on him and could faintly hear the hymn of angels.

Since then, I’ve changed. My designs are almost exclusively centered around the user’s experience, instead of purely aesthetics. It’s better to let the appearance of the site come more as a function of the interface design, instead of just “making sure it looks pretty.” Besides, simple is beautiful.

I’ll never forget what Jeffrey Zeldman said to me that night. And I truly hope it’s something other designers (and clients) can take to heart as well.

P.S. – Happy Birthday to my brother, Spencer. :)

It's Finally Here!

November 4th, 2008 by Brian Rodriguez

It’s finally here…our  new website! You know they say the carpenter can’t find time to work on his own house, and unfortunately for a while there we fit the stereotype.  However, we feel our new site has been worth the wait, as it will now really showcase our firm and its abilities.  Other than showcasing our portfolio, we hope to really engage ourselves in the local and even national design community. We are very excited to be able to use this website to better communicate with our design and CSS peers.

Check out some of our fun features such as our last.fm stream that will show you the most recent song each of our team members have played here at the office. Feel free to take a look at our flickr stream or stay informed with our twitter feed!

We hope that you will continue to support our firm and the many other local design and tech firms.  I invite you to stay updated with the tech happenings specifically in New Orleans by following my friend Chris Schultz’s blog here:  www.voodooventures.com.  In fact, Chris has a great list of the different happenings down in NOLA in this post:  Hitting a Tipping Point in Louisiana.