Get Your App Together!

American Advertising Federation of Baton Rouge Event:

As technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

She’ll share her expertise on topics such as:

·         App market & market share
·         Other platforms (Android)
·         Who are the best players/developers?
·         Documents you’ll need
·         What kinds of apps do well
·         Dealing with Apple and getting approved (including AppStore guidelines)
·         Pricing models (Do apps make money?)

Alessandra Lariu is the SVP Digital Group Creative Director of McCann Erickson in New York, where she works with clients such as MasterCard, General Mills, Kohls, Weight Watchers and Verizon.