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# Gatorworks: Website Design - Baton Rouge

## Sitemaps
[XML Sitemap](https://gatorworks.net/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [25 Questions You Should Ask Before a Website Redesign](https://gatorworks.net/25-questions-you-should-ask-before-a-website-redesign/): At Gatorworks, we understand that finding the right digital agency is the most important first step in a successful website redesign. To determine the best fit, you need to ask the right questions. Think of it as an interview for a partnership.
- [Marketing a Roofing Company: Google Ads Strategies to Generate More Leads](https://gatorworks.net/how-to-market-roofing-company-best-strategies/): Wondering how to market a roofing company? It can feel like trying to nail down shingles during a hurricane. Between fierce local competition and homeowners overwhelmed by options, your business needs a strategy that stands out — and delivers measurable returns.
- [Interested In Geofencing In Baton Rouge?](https://gatorworks.net/interested-geofencing-baton-rouge/): As a growing business in Greater Baton Rouge, it’s important to investigate every marketing resource out there⁠, especially newer ones. One tactic to be aware of is geofencing. This service is still being discovered and utilized by companies big and small. And as time goes on, its popularity only grows. But what exactly is geofencing? And what makes it so appealing to businesses? Trust us at Gatorworks to provide you with everything you need to know about geofencing in Baton Rouge. 
- [SEO & AI Search Optimization Tips for Roofers](https://gatorworks.net/ai-search-optimization-roofers-importance/): That’s still a great goal, but traditional search engine methods are evolving. AI search optimization for roofers is becoming the new standard for digital visibility, and if you aren’t adapting your strategy, you’re missing out on valuable leads.
- [10 Common AI Search & SEO Mistakes for HVAC Companies](https://gatorworks.net/mistakes-local-seo-for-hvac-contractors/): To keep your business running at peak efficiency, you need to avoid the pitfalls that can drag down your rankings. In this guide, we will filter out the bad advice and highlight the most common errors business owners make. We will also discuss why mastering local SEO for HVAC contractors is the thermostat that controls your entire digital climate.
- [How Google Ads Creates Patients for Your Healthcare Practice](https://gatorworks.net/how-google-ads-create-patients-healthcare-practice/): At Gatorworks, we have seen firsthand how effective Google Ads in healthcare marketing is. We have helped our partners generate millions of new patients by creating targeted, compliant, and cost-effective campaigns. A well-managed paid search campaign allows you to bypass the longer timeline of organic SEO and place your clinic directly in front of people actively seeking care.
- [Local SEO Strategies for HVAC Contractors In the Age of AI](https://gatorworks.net/how-ai-changes-local-seo-for-contractors/): When you refine your local SEO for HVAC contractors, you must now consider how Large Language Models (LLMs) interpret your content. These models attempt to read your website like a human would. They look for direct answers, authority, and context. If your content is thin or vague, the AI will filter you out.
- [Say Hi to Faith, Our Newest Project Manager!](https://gatorworks.net/faith-carey-welcome-blog/): Meet Faith Carey, our new Project Manager at Gatorworks! Grounded in clarity and driven by connection, Faith brings a steady, focused approach to keeping teams aligned and projects moving seamlessly from start to finish. Her passion for collaboration and talent for turning complexity into clear direction make her an essential part of the team. Get to know more about Faith!
- [Give a Warm Welcome to Landon!](https://gatorworks.net/meet-landon-andries/): Say hello to Gatorworks’ newest Social Media Specialist, Landon Andries! With a decade in the Los Angeles creative scene and a passion for content that actually means something, Landon has a gift for helping brands find their voice and making sure the right people hear it. But let's get down to what really matters: his creative process, his strategic implementation of internet culture, BTS, and horror movies. We have a feeling the internet has met its match. Let’s get to know him better!
- [The Top 5 SEO Mistakes Healthcare Websites Make (and How to Fix Them)](https://gatorworks.net/common-seo-healthcare-mistakes-how-to-fix/): In today’s highly competitive digital world, where patients want information instantly, healthcare websites must perform well in search engines. Many hospitals and clinics face healthcare SEO mistakes that prevent potential patients from finding their sites online. At Gatorworks, we specialize in identifying these issues and implementing solutions that increase search results, keyword rankings, and AI mentions for healthcare websites. Understanding these common mistakes is the first step to improving your visibility and gaining more patients.
- [Meet Lauren, Our New Designer!](https://gatorworks.net/meet-lauren-leonard/): Meet Lauren Leonard, our newest Designer at Gatorworks — again! After first joining us as an intern, transitioning into a full-time designer, and gaining additional experience beyond our walls, Lauren has returned to the production team with even more perspective, creativity, and drive. A graduate of Louisiana State University, she’s passionate about building authentic brand identities and crafting engaging digital content that connects. We’re excited to welcome Lauren back to Gatorworks and can’t wait to see the fresh ideas and spunk she brings to the team!
- [An SEO Checklist for Multi-Location Healthcare Providers](https://gatorworks.net/guide-healthcare-seo-agency-strategies/): In today’s digital world, patients looking for healthcare typically find their providers through local search and other digital means. For providers with multiple locations, it is very challenging to rank well in each area. Gatorworks is here to help multi-location healthcare providers increase search rankings, raise engagement, and grow with a leading healthcare SEO agency by their side. 
- [The Anatomy of a High-Converting Home Services Website](https://gatorworks.net/anatomy-high-converting-home-services-website/): A home services website isn’t just a digital brochure. It’s a powerful lead-generation machine. An organism in which each part plays a role for the benefit of the whole. For roofers, a well-structured site can mean the difference between a steady stream of quote requests and hearing crickets. Building this machine requires an effective body of work that focuses on conversion, and that’s where thinking strategically about your fencing, plumbing, or roofing web design comes into play.
- [Why Your Healthcare PPC Campaign Isn’t Converting (and How to Fix It)](https://gatorworks.net/why-healthcare-ppc-campaign-isnt-converting/): To refine your healthcare PPC advertising strategy, you must look beyond the keywords you are bidding on and analyze the actual search terms that trigger your ads. Search terms are the exact phrases people type into Google. This data provides invaluable insight into what your potential patients are thinking and what they need.
- [How Creative Makes a Difference in Healthcare Digital Marketing](https://gatorworks.net/creative-strategy-healthcare-digital-marketing/): Healthcare digital marketing is about more than putting your message in front of the right audience: it’s about sparking trust, understanding, and engagement at every touchpoint. Creative assets play a crucial role in differentiating your healthcare brand, connecting with patients, and delivering measurable results across channels. From eye-catching visuals to authentic messaging and consistent branding, the right creative strategy elevates every aspect of a healthcare digital marketing campaign.
- [How Social Media Marketing Leads Directly to More Urgent Care Patients](https://gatorworks.net/urgent-care-social-media-marketing-boosts-visits/): When patients need urgent care, they don’t have time to flip through phone books or wait for referrals. That’s where urgent care social media marketing (SMM) makes all the difference. They grab their phones, search online, and make quick decisions about where to go for treatment. If they can find good reviews, low wait times, and a polished presence - they’ll choose you. If they find anything wrong with those things, they’ll move on to the next option. 
- [Our Approach to Generative Engine Optimization in an AI Search Era](https://gatorworks.net/generative-engine-optimization-approach/): The evolution of search engines is accelerating, driven by artificial intelligence and large language models (LLMs). Features like Google’s AI Overviews are changing how users find information, making it essential for businesses to adapt their digital strategies. An agency that isn’t discussing this shift is already behind. This is where a forward-thinking Generative SEO strategy becomes critical. In the age of AI Search, you cannot sit still and keep doing what you’ve done and expect to keep getting leads. 
- [Say Hello to Nick, Our New Director of Strategic Partnerships!](https://gatorworks.net/say-hello-to-nick-ludwig/): Gatorworks is thrilled to welcome back Nick Ludwig as our new Director of Strategic Partnerships. One of the original members of the Gatorworks team, Nick returns with nearly 16 years of experience spanning digital marketing, strategy, and brand development across multiple industries. Let’s get to know more about Nick!
- [What HIPAA Means for Your Digital Marketing Strategy in 2026](https://gatorworks.net/hipaa-digital-marketing-strategy/): The digital landscape for healthcare marketing is continuously evolving, and maintaining compliance with the Health Insurance Portability and Accountability Act (HIPAA) is more critical than ever. The digital healthcare marketing landscape is constantly changing, making HIPAA compliance more vital than ever. As we move through 2026, healthcare providers must understand how recent policy updates and platform changes affect their digital strategies, especially regarding paid advertising. Executing effective and HIPAA-compliant Google Ads requires a deep understanding of patient privacy rules, third-party data handling, and consent, ensuring that your marketing efforts attract new patients without compromising their protected health information.
- [The Best Social Media Strategies for Plumbers, Roofers, and HVAC Companies](https://gatorworks.net/home-service-social-media-strategies/): The home service industry is all about trust. Reputation is everything and vital to success. Traditional word-of-mouth referrals remain valuable, but today’s homeowners often research contractors online before making a decision. Social media strategies for home services companies have become essential tools for building credibility, showcasing expertise, and generating consistent leads in competitive local markets.
- [LSAs vs. Google Ads: Which One Works Better for Roofing Companies?](https://gatorworks.net/leads-lsas-google-ads-roofers/): When storm season hits or it’s time for spring maintenance, digital advertising helps your roofing company stand out to people who need your services. A strong marketing strategy can be the key to keeping your business competitive and bringing in leads when demand is high. Investing in the right tools, like Local Service Ads (LSAs) or Google Ads for roofers, can make all the difference in reaching potential customers.
- [The Biggest Google Ads Mistakes HVAC Companies Make (And How to Fix Them)](https://gatorworks.net/biggest-google-ads-mistakes-hvac/): Google Ads can be a game-changer for HVAC companies looking to generate leads and grow their businesses. When used effectively, it places your services — whether it’s HVAC repair, air conditioning installation, or heating maintenance — directly in front of customers searching for help. However, common Google Ads mistakes made by HVAC companies often lead to wasted budgets, low-quality leads, and disappointing results. To help HVAC businesses avoid these pitfalls, we’ve compiled a list of the biggest Google Ads mistakes for HVAC companies and actionable strategies to correct them. 
- [How Local SEO Can Generate More Leads for HVAC, Roofing, and Plumbing Companies](https://gatorworks.net/best-local-seo-home-services-companies/): Local SEO isn’t just a marketing trend for home services companies — it’s a critical tool for home-service businesses like HVAC contractors, roofers, and plumbers to connect with customers at the exact moment they need your services. When someone searches for your services in their area, your business needs to appear front and center. If your company isn’t ranking among the top local search results or Google Maps listings, you’re likely missing out on valuable leads that could help grow your business. So, local SEO for home services companies is crucial.
- [The Ultimate SEO Guide for Home Services Businesses](https://gatorworks.net/ultimate-guide-home-services-seo/): When homeowners need help, they’ll likely turn to a quick AI or Google search to find the right business for their job. Whether a client is searching for a plumber, an electrician, or a window installation specialist, your business needs to stand out in those search results if you can meet one of their needs. And this isn’t just a few searches a day. With over 16.4 billion Google searches a day (and 19.44% of those coming from the United States alone), you don’t want to miss out on the chance to show up. This is where your home services SEO strategy comes into play.
- [Google Ads for Plumbers: A Comprehensive Cheatsheet](https://gatorworks.net/google-ads-for-plumbers-cheat-sheet/): When plumbing emergencies strike, customers don’t scroll — they search. Whether it’s a burst pipe or a clogged drain, homeowners need help fast. And more often than not, their first move is typing a quick query into Google. They will not engage in hours or days of research. They will pick someone who appears at the top of search results and likely hire the first person who answers the phone. Google Ads for plumbers are a popular place users end up clicking because their need is immediate.
- [Join Us in Welcoming Zachary, Our Newest Team Member!](https://gatorworks.net/zachary-salvaggio-welcome-blog/): We’re thrilled to welcome Zachary Salvaggio to the Gatorworks team! As one of our talented developers, Zachary is always on the hunt for creative solutions. Let’s get to know more about Zachary and the unique flair he brings to the team!
- [The Digital Marketing Playbook for Roofers](https://gatorworks.net/digital-marketing-for-roofers-guide/): If you’re wondering how digital marketing for roofers can take your business to the next level, this playbook will cover everything you need to know to stand out and attract more clients.
- [Gatorworks Welcomes Sean Hewitt to the team!](https://gatorworks.net/junior-web-developer-sean-hewitt-welcome/): Welcome Sean Hewitt to the Gatorworks team! With a unique background and a passion for problem-solving, Sean brings a fresh perspective to our development team. From marine life to front-end builds, he’s always exploring, learning, and creating. Let’s get to know him a little better.
- [Meet Our Newest SEO Specialist, Mary Amanda Bell!](https://gatorworks.net/meet-mary-amanda-bell-seo-specialist/): Meet Mary Amanda Bell, our new SEO Specialist at Gatorworks! A former intern turned full-time team member, she brings a sharp eye for strategy and a genuine passion for helping clients grow. With a background in public relations from LSU, she brings both analytical skills and a thoughtful perspective to the team. Welcome back, Mary Amanda!
- [Give a Warm Welcome to Franchesca, Our New Digital Strategist!](https://gatorworks.net/franchesca-betts-strategist-gatorworks/): Meet Franchesca Betts, our newest digital strategist at Gatorworks! With a sharp eye for detail and a big-picture mindset, she’s all about turning insights into impact. Whether she’s fine-tuning a campaign or challenging the status quo, Franchesca brings curiosity, clarity, and just the right amount of edge. Let’s get to know her—welcome to the Gatorworks team!
- [Say Hello to Breanna, Our Newest Designer!!](https://gatorworks.net/say-hello-to-breanna-our-new-gator/): Say hello to Breanna Creel, our newest designer at Gatorworks! She’s a pro at blending research and creativity to create work that resonates, from eye-catching murals to fresh brand visuals. Outside of her creative work, Breanna loves sharing laughs with the team and savoring her signature iced lattes (oat milk and brown sugar syrup, of course!). Let’s get to know her—welcome to the Gatorworks team!
- [5 Digital Marketing KPIs for Home Services Companies](https://gatorworks.net/important-home-services-marketing-kpis/): Why? Because excellent service alone isn’t enough. Your home services marketing needs to work as hard as you do, turning interested prospects into loyal customers.
- [The 10 Ways Not To Do Digital Marketing For Roofing Companies](https://gatorworks.net/not-digital-marketing-for-roofing-companies/): Every roofing company wants professional growth — more clients, bigger projects, and a reputation that sets them apart. But, even the most skilled contractors don’t always nail it (get it?) when it comes to marketing. You could deliver exceptional work time and time again, but if your marketing doesn’t reach the right audience or communicate your expertise effectively, those skills might go unnoticed. Learning the common pitfalls and errors is a good way to learn how to improve digital marketing for roofing companies effectively. That’s where roofing lead generation comes in. Referrals are great, but inconsistent. You need a steady flow of roofing leads to depend on.
- [Say Hello to Derrick, Our New Programmatic Strategist!!](https://gatorworks.net/derrick-frazier-joins-our-programmatic-team/): We’re excited to welcome Derrick to the Gatorworks team as our newest Programmatic Strategist! With years of experience in digital strategy and a passion for problem-solving, he’s ready to help businesses thrive through data-driven advertising. Let’s get to know Derrick and what makes him a great fit for our team!
- [Redesigning a Website in 2025? Ask These Questions First](https://gatorworks.net/questions-to-ask-before-a-website-redesign-project/): Are you ready to explore how to use AI in digital marketing in 2024 successfully? Let’s dive deeper into how AI can enhance digital marketing strategies and help businesses stay ahead of the competition. Not just because of what it can provide for us, our team, our final product — but because of what these tools can deliver for our clients.
- [Privacy in Digital Advertising: Balancing Benefits and Concerns](https://gatorworks.net/privacy-vs-security-digital-advertising/): Are you ready to explore how to use AI in digital marketing in 2024 successfully? Let’s dive deeper into how AI can enhance digital marketing strategies and help businesses stay ahead of the competition. Not just because of what it can provide for us, our team, our final product — but because of what these tools can deliver for our clients.
- [Bounce Rate vs. Engagement Rate in GA4 – Why This Matters for Your Website](https://gatorworks.net/bounce-rate-vs-engagement-rate-ga4/): Are you ready to explore how to use AI in digital marketing in 2024 successfully? Let’s dive deeper into how AI can enhance digital marketing strategies and help businesses stay ahead of the competition. Not just because of what it can provide for us, our team, our final product — but because of what these tools can deliver for our clients.
- [Give a Warm Welcome to Megan, Our New Project Manager!](https://gatorworks.net/welcome-megan-williams-to-our-team/): Say hi to Megan Williams, our new Project Manager at Gatorworks. Megan brings a decade of diverse experience in social media management, web development, photography, and data analysis to our team. Let's take a closer look at Megan's impressive background, her motivations, and what inspires her both professionally and personally!
- [Say Hi to Jill, Our Jr. SEO Specialist!](https://gatorworks.net/say-hi-to-jill-moynan-seo/): Say hello to Jill Moynan, our new Jr. SEO Specialist at Gatorworks! With a knack for strategic thinking and a passion for digital marketing, Jill excels in connecting the dots between various factors that influence a client’s organic rankings. An avid learner, she continually refines her skills to stay ahead of industry trends. Let's get to know more about Jill's motivations, her approach to SEO, and some fun facts about her interests!
- [Google Ads Changing Credit Card Payments Rules](https://gatorworks.net/goodbye-perks-google-adwords-no-longer-allowing-credit-card-payments-for-large-customers/): Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.
- [Meet Daniel, Our Sales Director!](https://gatorworks.net/meet-daniel-vlosky-sales-director/): We are excited to introduce Daniel Vlosky, our Sales Director at Gatorworks. Bringing over ten years of experience across various industries, Daniel is excellent at building connections between your team and ours to achieve your goals. His passion for facilitating client-customer relationships, paired with his adept problem-solving skills, makes him an invaluable asset. Let’s get to know more about Daniel, his motivations and his interests!
- [How Marketers Use AI for Digital Marketing in 2024](https://gatorworks.net/how-digital-marketers-use-ai/): Are you ready to explore how to use AI in digital marketing in 2024 successfully? Let’s dive deeper into how AI can enhance digital marketing strategies and help businesses stay ahead of the competition. Not just because of what it can provide for us, our team, our final product — but because of what these tools can deliver for our clients.
- [Preparing for a Cookieless Future: Digital Marketing Strategies in 2024](https://gatorworks.net/what-happens-after-cookies-go-away/): Google’s decision to eliminate cookies by the end of 2024 has sent ripples across the digital marketing landscape. In this article, we’ll delve into the background of cookies, Google’s announcement, and what the end of cookies could mean for the future of digital advertising.
- [Say Hello to Christian, Our SEO Specialist!](https://gatorworks.net/christian-walther-welcome-interview/): Say hello to Gatorworks' new SEO Specialist, Christian Walther! With a background as a small business owner in Baton Rouge, Christian's journey into the digital marketing landscape was shaped during his global adventures with a remote work community. Motivated by SEO's ever-changing techniques and problem-solving skills, Christian utilizes a human-first approach to technical SEO and content strategy to help companies connect with the right audience. Join us in welcoming Christian to the Gatorworks team!
- [An Introduction to Inbound Marketing](https://gatorworks.net/an-introduction-to-inbound-marketing/): If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun.
- [Meet Harrison, Our Digital Strategist!](https://gatorworks.net/meet-harrison-seagle-our-digital-strategist/): Gatorworks is thrilled to welcome back Harrison Seagle as our newest digital strategist. Harrison has a proven track record of crafting digital marketing strategies for a diverse portfolio of clients. He brings his wealth of experience and an empathetic approach that understands consumer behavior. Join us as we learn more about our returning digital strategist!
- [Say Hello to Cassi, Our Business Development Executive!](https://gatorworks.net/give-a-warm-welcome-to-cassi-fortner/): We're excited to introduce you to the newest member of our team, Cassi Fortner, our Business Development Executive. Cassi is all about driving growth and fostering client relationships, and she's passionate about identifying opportunities, presenting solutions, and building trust for mutual success. With her roots in the Midwest, Cassi brings a strong foundation of values like honesty, integrity, and hard work to her role. These make her a great fit for Louisiana's business culture, which values personal connections and community. When she's not helping clients, Cassi has a green thumb, tending to her plant sanctuary, and dreams of hiking beautiful hikes around the world. Join us in welcoming Cassi to the Gatorworks team!
- [How to Redesign Your Website to Increase SEO](https://gatorworks.net/website-redesign-increase-seo/): A website serves as the cornerstone of a business's online presence. It acts as a virtual storefront; enticing visitors, and converting them into loyal customers. However, as technology advances and user expectations evolve, redesigning a website becomes a necessity to stay relevant and maintain a competitive edge. Yet, amid the excitement of a fresh design, it's crucial not to overlook the critical factor that can make or break your online visibility: search engine optimization (SEO). 
- [7 Deadly Sins of Digital Marketing: Don’t Let Your Agency Lead You Astray](https://gatorworks.net/digital-marketing-agency-mistakes/): Welcome to the less-talked-about underbelly of the digital marketing world, where sins are plenty, and redemption is rare. If you’re a digital marketing client, you want to believe your agency is on the straight and narrow. But can you really be sure? To answer that question, we’ll take you on a no-nonsense tour of the Seven Deadly Sins of Digital Marketing. From digital marketing mistakes to misdeeds and even full-on malevolence, we’ll cover some of the industry’s worst offenses. Buckle up, it’s going to be a bumpy ride.
- [Give a Warm Welcome to Jason, Our Social Media Specialist!](https://gatorworks.net/meet-jason-frankhouser/): Introducing our new Social Media Specialist, Jason Frankhouser! With a background that spans various roles, from copywriting to video production, Jason is a creative and adaptable professional. He excels at keeping marketing fresh in the ever-changing world of social media and helping clients curate their social media presence to make them stand out in their industry. Whether it's finding the right voice for a client or pursuing his passion for archery, Jason's dynamic approach and dedication energizes our team. Join us in welcoming Jason as he offers advice for aspiring social media professionals, reveals his dream client, and shares his podcast recommendations.
- [Say Hi to Audrey Shields, Our New Senior Account Manager!](https://gatorworks.net/meet-audrey-shields-our-new-senior-account-manager/): Meet the newest member of our team, Audrey Shields! We couldn't be more excited to have Audrey join the Gatorworks team as a senior account manager. With an impressive background spanning over 14 years in various roles like field sales, fundraising, customer service, and vendor management, Audrey brings a vibrant energy and a wealth of expertise to the table. Audrey's passion for unlocking our clients' digital potential is contagious, and her dedication to their success is unmatched. Welcome, Audrey!
- [Gatorworks Welcomes Nick Miller as a Senior Account Manager!](https://gatorworks.net/meet-nick-miller/): Introducing Nick Miller, our newest team member at Gatorworks! With over two decades of diverse experience, Nick is a driven, adaptable, and dedicated professional who excels in helping clients thrive in the ever-changing digital landscape. From his background as a bank manager, army veteran, and advertising professional, Nick combines his management skills, leadership sense, and flexible mindset to support businesses in their growth and success. Get to know our newest senior account manager!
- [The Case for a Logo Refresh](https://gatorworks.net/case-for-logo-refresh/): Your logo is a crucial element of your brand identity and serves as the visual representation of your business or organization. Logos play a critical role in the perception of your brand and are typically the first thing customers notice. However, time and changes in the market can make even the most recognizable logos feel outdated. When this happens, it’s typically a sign that it’s time to consider a logo refresh. 
- [5 Tips for a Mid-Year Advertising Review](https://gatorworks.net/digital-advertising-baton-rouge-mid-year-tips/): It might seem like yesterday that you were planning out campaign strategies and media buys, but believe it or not, we're approaching the mid-year mark. Whether you're doing some digital advertising here in Baton Rouge or you're running your business across the pond, it's time for a mid-year review. Need help figuring out how to get started? That's where Gatorworks comes in. We've outlined 5 tips to help you conduct a killer mid-year advertising review. 
- [How LinkedIn Ads Can Prove a Good ROI for B2B Companies](https://gatorworks.net/linkedin-ads-agency-increase-b2b-roi/): When we think of social media platforms, we usually think of Facebook, Instagram, and TikTok first. These are the ones making news, setting records for downloads, and hiring or firing by the tens of thousands. But for so many businesses, these platforms aren’t the right place to find your audience. More than likely, you have heard of LinkedIn, but you may not have considered LinkedIn ads.
- [The Next Big Thing: 5 Digital Marketing Trends to Watch for in 2023](https://gatorworks.net/5-online-marketing-trends-baton-rouge/): Successful digital marketing is an ever-moving target. In a world where Google updates its algorithm daily (yes, daily), and the “next big thing” changes every few months, it can be easy to feel like we’re chasing the latest tactics with no chance of getting ahead. This makes it almost impossible to create a proactive marketing strategy. Staying up to date with the latest digital marketing trends is vital, whether you’re looking for online marketing here in Baton Rouge or across the country. In this article, we’ll outline five 2023 digital marketing trends you should be looking out for.
- [Gatorworks Welcomes Nic Morel as our Sales Specialist!](https://gatorworks.net/say-hello-to-our-sales-specialist-nic-morel/): Nic Morel has joined the Gatorwork’s team as our new sales specialist. He is driven by the chance to provide our clients success through their digital marking strategy. As a lifelong athlete, he has been able to seamlessly integrate into and enhance our team dynamics. Nic uses his determination and communication skills to foster new professional relationships between Gatorworks and companies ready to conquer the digital world. Get to know more about our new sales specialist!
- [Say Hello to Our New Senior Digital Strategist, Colleen!](https://gatorworks.net/gatoworks-welcomes-colleen-hankins-digital-strategist/): Gatorworks is thrilled to welcome Colleen Hankins to our team as our new senior digital strategist! With over 10 years in the digital marketing space, she brings our company valuable experience as we work together to deliver successful digital strategies to our clients. Colleen uses her thirst for knowledge and obsession with data to identify new opportunities for her clients. Get to know more about our new senior digital strategist!
- [5 Important SEO & Digital Marketing Questions You Should Be Asking](https://gatorworks.net/seo-digital-marketing-questions/): Whether your goal is to increase site traffic or land on the first page of Google, your company needs a comprehensive digital strategy to improve your rankings and digital presence. Search engine optimization (SEO) and digital marketing are key elements in this process. But where do you start? And what factors are essential in creating a successful marketing plan catered to your company's needs? Here are five important SEO and digital marketing questions to keep in mind when developing your strategy.
- [Gatorworks Honored in 2022 LSU 100 List](https://gatorworks.net/gatorworks-honored-2022-lsu-100-list/): The rankings of the 2022 LSU 100: Fastest Growing Tiger Businesses were announced on October 21, 2022, at the Honoree Reception and Awards Dinner, held in Baton Rouge, La.
- [Gatorworks Named a Clutch Leader for 2022](https://gatorworks.net/gatorworks-clutch-leader-spotlight/): To be named a Clutch Leader and included in this extensive list of talented agencies, Clutch first evaluates the business based on client reviews, market presence, and the caliber of the services they deliver. Gatorworks is honored to be recognized as an industry leader in digital marketing.
- [How Choosing the Right Pay-Per-Click Ad Consultant Can Pay Off](https://gatorworks.net/ppc-consultant-in-baton-rouge/): More and more people rely on search engines to help them figure out things like where they should go to eat or who provides the best lawn care services. It’s almost silly not to have an experienced Pay-Per-Click (PPC) advertising consultant serving your business in today’s digital world. Search engines allow businesses to advertise to searchers and only pay when the ad is clicked. 
- [Display Ads vs Targeted Display: Which Is Best for Your Business?](https://gatorworks.net/display-ads-vs-targeted-display/): Is your phone listening to you? Maybe, but the answer is far less insidious, it is the power of targeted advertising! When it comes to display ads vs targeted display, learn why targeted display is the clear choice that can deliver the best value for your marketing dollar.
- [Gatorworks Welcomes Cameron Foil as a Junior Account Manager!](https://gatorworks.net/gatorworks-welcomes-cameron-foil-account-manager/): LSU graduate Cameron Foil has joined the team at Gatorworks to help clients identify and meet goals for driving growth and success. She brings a charismatic and enthusiastic quality to her client work, and she aims to exceed client expectations. Cameron utilizes organization and communication to develop the right solutions for her clients. Get to know more about our junior account manager!
- [Why Programmatic Audio Ads Should Be Music to Your Ears](https://gatorworks.net/programmatic-audio-ads-music-ears/): Also known as programmatic audio ads, these audio-only ads range from 0:05 seconds to a full 0:30 and are newly available through Gatorworks’ chosen demand-side platform (DSP). Programmatic audio ads are available as inventory on Spotify, Apple Music, and other premium streaming platforms. They can run on music or as tie-ins with podcasts.
- [Say Hi to Sarah, Our Newest Graphic Designer!](https://gatorworks.net/say-hi-to-sarah-alexander-graphic-designer/): Our team of graphic designers is growing! Give a warm welcome to Sarah Alexander. Sarah brings a passion for graphic design and visual communication to our team. By keeping a keen eye for detail and staying on top of the latest trends in design, Sarah delivers creative and engaging solutions to our clients. Here are a few fun facts you can learn about Sarah.
- [5 SEO Trends to Look Out For in 2022](https://gatorworks.net/5-seo-trends-2022/): Following the latest search engine optimization (SEO) developments and keeping up with what’s changed is a job in and of itself. If your New Year’s Resolution includes getting up to speed with some of the most prominent SEO trends for the year, Gatorworks is here to help. The following 2022 SEO trends will be ones to look out for in the new year. 
- [A Wild Targeted Display Specialist Appears!](https://gatorworks.net/welcome-abby0jennings-targeted-display-specialist/): As the world of digital marketing continues to expand, Gatorworks sought out a talented targeted display specialist to help us remain ahead of the curve. We are excited to welcome Abby Jennings to our team! Abby tackles challenges with a fierce mindset and brings this same passion into our office dynamic. Let’s learn a bit more about one of our newest team members!
- [Gatorworks Welcomes Caroline to the Content Team!](https://gatorworks.net/gatorworks-welcomes-caroline-cordaro-content-team/): As our clients continue to grow their library of content, Gatorworks has decided to expand our team with another talented content strategist. Meet Caroline Cordaro, the newest content writer on the Gatorworks family! With a love of developing creative, goals-driven content, Caroline brings her passion for writing into blogs, website copy, emails, and more. Get to know more about Caroline, her writing processes, and her interests.
- [6 Steps to Great Content Marketing for Your Business](https://gatorworks.net/6-steps-great-content-marketing-baton-rouge-business/): You’ve developed moderate pain in your wrist that has lasted for several days. You hop on your computer, take to Google, and search for an explanation. Thanks to various businesses’ content marketing strategies, you are met with several resources to help understand your situation. Blog posts, landing pages for urgent cares, suggestions for pain relievers, and more instantly appear at the top of the results to help you alleviate your discomfort.
- [Welcome Our New Gator on the Block, Kristen!](https://gatorworks.net/kristen-lalonde-joins-gatorworks/): The new year is here, and Gatorworks is excited to serve our clients even better with talented new account managers in 2022. That’s why we’re happy to welcome Kristen Lalonde to the team! We look forward to meeting clients’ needs with Kristen’s keen work ethic, knack for organization, and skills as a natural problem solver! 
- [The Real Benefits of Hiring a Graphic Design Agency](https://gatorworks.net/real-benefits-of-hiring-graphic-design-agency-louisiana/): No matter the size of your business, custom graphic design is a fantastic way to develop a brand image and appeal to your audience. Business cards, letterhead, social media graphics and more can create a coherent appearance that is easily recognized by your end-user. 
- [6 Reasons to Hire a Local SEO Company](https://gatorworks.net/6-reasons-to-hire-a-local-seo-company/): Your audience is searching for products and services, from what restaurant to pick up dinner from to a local law firm or health care provider. Are they seeing your website on Google? And are you showing them the content they want to see? These users are self-selecting for the things they want - and if you’re a business, then at least some of them are searching for the products or services you offer. If you’re a local business, then it’s highly likely they’re only going to have a few options - are you one of the options that will show up? 
- [5 Reasons Why You Need Custom Web Design, Not Templates](https://gatorworks.net/5-reasons-you-need-custom-web-design-louisiana/): You’re spending money on an effective marketing plan to drive traffic to your website. But is your audience going to like what they find? Web design from a template or automated website software does nothing to enhance your user’s experience. And worse—it may cost you a conversion. 
- [5 Pay-Per-Click Benefits You Should Know About](https://gatorworks.net/5-pay-per-click-benefits-you-should-know-about/): You have an awesome website. An innovative product. A life-changing service. But, no one knows about it. Don’t worry—pay-per-click advertising is here to save the day.
- [The 4 Stages of Content Development](https://gatorworks.net/4-stages-content-development-baton-rouge/): It may seem simple to sit down and crank out a blog or email, but it is important to first understand the “why’s” and “what’s” behind your output. Why are you producing this content? What is its function for your company? What value does this bring to your audience?
- [New Gator on the Block Alert! Meet Allison!](https://gatorworks.net/meet-allison-whittenburg/): It's hard to believe that 2021 is more than halfway finished, but business at Gatorworks isn’t slowing down. To keep up with our growing clientele and content output, we knew that another experienced content marketer was a must. We are excited to welcome our newest Content Strategist, Allison Whittenburg!
- [Grow Your Local Business With YouTube Ads](https://gatorworks.net/grow-local-business-with-youtube-ads/): As one of the top social media networks available, YouTube consistently proves to be a fantastic source of information and entertainment. At any given time of day, over two billion monthly users worldwide are searching and watching videos on politics, sports, pop culture, and more. For businesses big and small—YouTube can be an invaluable resource for expanding your audience, creating leads, and generating sales through YouTube Advertising. 
- [5 Steps to Developing a Solid Brand](https://gatorworks.net/brand-development-5-steps/): Branding is one of the most important aspects of running a business. You’ve worked hard to conceptualize your business, and you want it to have a unique personality. The best way to give your business a voice is through effective brand development.
- [How Targeted Email Helps You Reach New Customers](https://gatorworks.net/how-targeted-email-helps-you-reach-new-customers/): Let’s say your business has an upcoming sale you want to promote. There are plenty of methods to promote this to your existing customers. However, how do you get this out to new customers? With so many methods of digital marketing, how do you know which will work? When you want to reach new customers about an upcoming sale, targeted email is a great option.
- [Gatorworks’ Team Welcomes Timothy In Time for the New Year!](https://gatorworks.net/timothy-dunn-gator/): 2020 flew by and business is booming for Gatorworks! We are continuously working with our clients to start the new year off strong, which requires a good deal of content for service lines such as SEO, Targeted Display, Paid Social Ads, and more. Gatorworks realized this need and immediately began the search for someone with new ideas, a fresh perspective, and a great attitude. We quickly found refuge in our newest Content Strategist, Timothy Dunn! Read Tim's professional bio here! 
- [A Better Website Aids Your Traditional Marketing](https://gatorworks.net/a-better-website-aids-your-traditional-marketing/): Traditional marketing and digital advertisements are often thought of as opposites. But in reality, your website is a powerful tool for your traditional marketing. If you’re like many people living in quarantine, you've likely seen “The Office."
- [Digital Marketing Firm Gatorworks Ranked 2nd on LSU100 in 2020](https://gatorworks.net/lsu100-2020/): Gatorworks is proud to be recognized as one of the fastest-growing LSU alumni businesses in 2020. This year, Gatorworks ranked second on the LSU100 list, marking a significant climb from its ranking of 30 in 2019. 
- [Why Google Ads Management Should Use SKAG (What Is SKAG?)](https://gatorworks.net/google-ads-management-skag/): You may have been in this situation before. You need something urgent or in a timely manner, such as a tire repair, and google “tire repair shop near me” and see ads for a couple of nearby mechanic shops. Those first few selections at the top of your results page are pay-per-click (PPC) ads.
- [A Guide to Logo Redesign: Evolution vs Revolution](https://gatorworks.net/logo-redesign-evolution-revolution/): Like a firm handshake or a friendly smile, your logo is a customer’s first impression of your business. So, it's important that you make it a good one. It's hard to win a customer back once they have a bad taste in their mouth about your organization. Is your current logo giving the impression you want? Is it conveying what your company is about? If not, then the next question to ask is “Do you need to slightly tweak your logo, or do you need to start from scratch?” Let Gatorworks help you make that decision and to give your business the best look.
- [Your Logo is Not Your Brand. Here’s Why Both are Important](https://gatorworks.net/logo-vs-brand/): The terms brand and logo are often used synonymously. In fact, many use the word “brand” when referring to a logo (think McDonalds’ arches). However, your logo is just the tip of the proverbial iceberg that is your company’s brand—there is a LOT more going on below the surface. Let’s dive in to better understand these terms and why they are important to your business.
- [2020 Best Places to Work and LSU100](https://gatorworks.net/2020-best-places-to-work/): Although 2020 has had its fair share of challenges, the Gatorworks team has a few reasons to celebrate! Specifically, being presented two prestigious awards—inclusion on the LSU100 and the Business Report’s 2020 Best Places to Work. We are thankful for these opportunities and will continue to invest in our success and community. 
- [Foot Traffic Attribution: How Geo-fencing Drives Offline Results](https://gatorworks.net/foot-traffic-attribution-digital-marketing-baton-rouge/): Advertising on the internet can be a little intimidating, especially for small businesses that don’t have mega marketing budgets. One of the major concerns businesses often have is if their advertising dollars are actually making a difference. It’s one thing to know that your ad was shown 100,000 times over the course of a month. It’s an entirely different thing to know those impressions actually created profitable leads for your business. So, how can your Baton Rouge digital marketing accomplish this? 
- [Facebook Ads vs. Instagram Ads: Which Should You Use?](https://gatorworks.net/facebook-vs-instagram/): Social media has become a large part of many consumer's everyday lives. We check our social media accounts regularly to see what is going on in our social networks—and in the world. At all hours, there are millions of people spending time on social media. It seems as though social media is not going anywhere anytime soon. As a business, you need to have a good presence on social media to help get exposure and traffic. A good way of doing this is by using Facebook ads or Instagram ads. 
- [Gatorworks Named Company of the Year](https://gatorworks.net/2020-company-of-the-year/): In January 2020, we were thrilled and humbled to announce that The Business Report and Junior Achievement selected marketing agency Gatorworks as the Company of the Year. The 2020 Business Awards & Hall of Fame was originally scheduled for March, but like all events this year, it was postponed. But at a smaller-than-planned, socially distanced event in July, Gatorworks president Brian Rodriguez accepted the award on behalf of the company.
- [Measuring ROI with Google Ads](https://gatorworks.net/google-ads-roi/): If you have more questions, please reach out! Gatorworks would be happy to review your account and verify that your current agency is providing quality work. Start your process with Gatorworks and get your Google Ads ROI. To begin, either give us a call at 225.924.6109 or contact us online.
- [Help! Why Can’t I see My New Website?](https://gatorworks.net/cant-see-new-website/): Whenever we launch a new website, or even migrate a website to a new host, sometimes our clients can’t immediately see the new site. Don’t fret if this happens to you. Most of the time the best thing you can do is wait, as unsatisfying as that might be. But here are a few things you CAN do when you can't see your new site. When websites are launched they go through a process called DNS propagation. 
- [Targeted Display: Demographic vs. Behavioral Targeting](https://gatorworks.net/demographic-vs-behavioral-targeting/): In the world of targeted advertising, geo-fencing is the king. You can target prospective customers wherever they may be with Targeted Display. Targeting your competitor businesses directly and tracking shoppers for up to 30 days are phenomenal bonuses. However, geo-fencing is not a one-trick pony, and there’s another arrow in this quiver and its name is addressable targeting. Where regular geo-fencing breaks off from regular demographic targeting by hitting behaviors, Addressable Geo-Fencing bridges the gap between the two. How do you know if demographic or behavioral targeting is right for your business?  
- [Is Your Phone Listening to Your Conversations?](https://gatorworks.net/is-my-phone-listening-to-conversations/): How many times has this happened to you? In conversation, you mention the hottest new shoes, a movie you want to see, or an obscure camping supply you just discovered. Within minutes, that very thing pops up in the sidebar of an entirely unrelated website. Your immediate assumption might be that your phone is listening to you and studying your speech for products to sell you! But, the answer is a little more complicated and much more interesting.
- [Introducing GatorTalks: Learn From Our Marketing Experts](https://gatorworks.net/introducing-gatortalks/): So, we introduced GatorTalks earlier this year to tap into—and strengthen—our unique culture.
- [2020 Social Media Image Sizes for Every Network](https://gatorworks.net/social-media-image-sizes/): Founded in 2010 by Mashable, we observe National Social Media Day on June 30. It pays respect to the power of connectivity we’ve found using social media platforms. In a few short years, social media has completely transformed the way we communicate and interact. It's important to stay on top of trends and changes. That includes everything from social media image sizes to the hyperlinks you use. 
- [Social Media Cheat Sheet: LinkedIn Image Sizes](https://gatorworks.net/linkedin-image-sizes/): Are you looking to finesse your personal LinkedIn profile to attract recruiters? Or maybe you’re ready to make or make your business page even more professional. Either way, here are some Baton Rouge social media tips for LinkedIn images. You can check out our Instagram, Twitter, and Facebook posts too! 
- [Social Media Cheat Sheet: Twitter Image Sizes](https://gatorworks.net/twitter-image-sizes/): There are more than 145 million daily Twitter users. More than half of these daily users are between the ages of 35 and 65. That means there is a rich user base ready to interact with your brand. Brands often use Twitter as a means of direct communication to their customers and partners. As a result, it is very important to post meaningful media to engage and inform your followers. Follow this guide to Twitter image sizes to make sure your Baton Rouge social media account is the best it can be. 
- [Social Media Cheat Sheet: Instagram Image Sizes](https://gatorworks.net/instagram-image-sizes/): As a Baton Rouge social media and digital marketing agency, we know the importance of attention to detail. Everything you do online is a reflection of your business—including images. Here’s the second installment of our social media image size cheat sheet. We’ve already covered Facebook, now we’re going to talk about the most popular photo sharing social media platform: Instagram. With more than 500 million daily active users it’s never been easier to connect your brand with your customer base. Make sure your Instagram image sizes are formatted correctly to best showcase your brand's creativity while promoting your message.
- [Social Media Cheat Sheet: Facebook Image Sizes](https://gatorworks.net/facebook-image-sizes/): Social media platforms are always updating or changing in some way, shape, or form. That means these platforms are constantly changing their requirements for the dimensions of uploaded images. It can be an exhausting task to keep track of it all. As a Baton Rouge social media company, Gatorworks stays on top of all this information. That’s why we compiled a list of all the current image requirements for the most popular social media platforms, starting with Facebook image sizes.

## Pages
- [Gatorworks Runs on EOS](https://gatorworks.net/eos/): At Gatorworks, excellence isn’t just a goal — it’s a steadfast commitment. To ensure we deliver exceptional results, we’ve adopted the Entrepreneurial Operating System (EOS).  This system has been crucial in driving our company's success and growth, and it’s become a fundamental part of our company culture. Discover how EOS is transforming our business and enhancing our ability to serve yours more effectively.
- [Testimonials](https://gatorworks.net/testimonials/)
- [Internships](https://gatorworks.net/internships/): Gatorworks is a digital marketing agency specializing in website design and development, search engine optimization, and online advertising. We provide students with a fast-paced, engaging work environment, giving them real-life professional experience in the agency world. Through highly customized training, we educate interns on the latest and greatest online advertising practices. Combined with teamwork interaction, direct supervision, and mentorship, we help students get the most out of their internship  — because their success drives ours.
- [Website Terms Glossary](https://gatorworks.net/website-terms-glossary/): API or Application Programming Interface - a connection that allows one program/application or software to use the library, date, information, etc. from another program/application.EX: Google Maps API allows pulling of information from Google Maps into a website
- [Industries](https://gatorworks.net/industries/)
- [Healthcare](https://gatorworks.net/healthcare/): Gatorworks has been doing digital marketing for healthcare and medical businesses of all sizes for over two decades. We’ve worked with over 40 brands and 120 clinics across 15 states, generating 3 million new patients for our clients.
- [Protected: Programmatic Specs](https://gatorworks.net/programmatic-specs/): File type: HTML5Dimension recommendation: width of 650-750 pixelsFile size: maximum 200 kb
- [Home Services](https://gatorworks.net/home-services/): And with everyone on their phones or computers, TV, radio, and billboards alone aren’t the answer for successful marketing anymore. Through clear and comprehensive digital marketing for home services, Gatorworks has been able to drive new customers.
- [Protected: WordPress Website Access](https://gatorworks.net/wordpress-website-access/): STEP 1 : Login to your Wordpress website backend.
- [Google My Business Access](https://gatorworks.net/google-my-business-access/): STEP 1 : Log in to your Google My Business account – business.google.com
- [Facebook Manager Access](https://gatorworks.net/facebook-manager-access/): STEP 1 : Login to your business’ Facebook page
- [Google Ad Account Access](https://gatorworks.net/google-ad-account-access/): There are two methods for Gatorworks to obtain access to your Google Ad account. Please inform your account manager which one you'd like to proceed with.
- [Website Access](https://gatorworks.net/website-access/): Our in-house developers need access to your website and you have two ways of providing us with this access. Either one is fine - so please let your account manager know if you have any questions.
- [Google Tag Manager Access](https://gatorworks.net/google-tag-manager-access/): STEP 1 : Please login to your Google tag manager account - tagmanager.google.com
- [Home](https://gatorworks.net/): Look to Gatorworks to help you master the digital space. We’re completely transparent and focused on results.
- [About Us](https://gatorworks.net/about/): Gatorworks was founded in 2001 by Brian Rodriguez and Nicholas Angelette during their senior year of high school at Archbishop Rummel in Metairie, Louisiana. From those early days, Brian continued to build and shape the company from his dorm room at LSU while earning a B.S. in Business Administration with a concentration in Information Systems and Decision Sciences (ISDS).
- [Internship Program Evaluation](https://gatorworks.net/internship-program-evaluation/): Name* First Last Summarize your overall experience as a Gatorworks internWhat was your favorite aspect of the internship?*What was your least favorite aspect of the internship?*Would you do the internship again if given the opportunity? (If not, please tell us why!)*What task/category of tasks did you like working on the most? Please explain why!* Δ
- [Addressable Geo-Fencing](https://gatorworks.net/addressable-geofencing/): A powerful tool, Addressable Geo-Fencing (AGF) targets potential customers’ homes based on a whole host of different factors. These include home size, who lives at the address, property value, estimated household income, and more. With Gatorworks’ AGF capabilities, this powerful targeting is at your fingertips.
- [Internship Application](https://gatorworks.net/internship-application/): If you're looking for a Digital Marketing internship in Baton Rouge, you're in the right place. Gatorworks only accepts a few interns a year, so you'll want to apply early and be thorough.
- [Keyword Search Retargeting](https://gatorworks.net/keyword-search-retargeting/): Search Retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display. Intent data – such as keyword search terms – are the most effective targeting data available. Search Retargeting enables advertisers to target potential customers with display ads based on the searches they perform across the web. We possess the ability to target users on the basis of their own search activity outside of search engines. This self-selection enables our targeting to be that much more specific and effective.
- [CRM Targeting](https://gatorworks.net/crm-targeting/): CRM (customer-relationship management) Targeting allows advertisers to upload data from an existing or purchased database of names, email and postal addresses, etc. into our platform and show ads to those users as they surf the web.
- [Contextual Targeting](https://gatorworks.net/contextual-targeting/): Contextual targeting looks at the category or keywords of the viewed page and serves the viewer ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past. Users will only see ads they are interested in, saving valuable impressions for the right potential customers.
- [Site Retargeting](https://gatorworks.net/site-retargeting/): Site retargeting serves ads to users who have already visited your site while they are browsing other sites across the web. Following users based on their browsing behavior increases brand exposure and can effectively convert site visitors into purchasers. While most retargeting companies still operate at the group segment level, we enable bidding, reporting, and optimization down to the smallest data elements such as products, categories, or even pages viewed. Our technology brings the edge of element-level marketing to site retargeting.
- [Geo-Fencing](https://gatorworks.net/geo-fencing/): We all understand the importance of keeping your business top-of-mind with your customers, but determining where they are likely to be is always a struggle. Now, with a technology called geo-fencing, we can easily accomplish both to increase business!
- [Careers](https://gatorworks.net/careers/): We don’t have any active openings at the moment, but we’re always looking for exceptional talent—send us your resume to stay on our radar.
- [Contact Us](https://gatorworks.net/contact/): Visit
- [Work](https://gatorworks.net/work/)
- [News](https://gatorworks.net/news/)
- [Team](https://gatorworks.net/team/)
- [Capabilities](https://gatorworks.net/capabilities/)

## Work
- [Louisiana Department of Education](https://gatorworks.net/work/louisiana-department-of-education/): A digital campaign crafted to reach kids who needed tutoring in reading.
- [LADDC](https://gatorworks.net/work/laddc/): A digital campaign crafted to reach kids who needed tutoring in reading.
- [Gladtags](https://gatorworks.net/work/gladtags/): A new website designed to simplify the buying process while showcasing an extensive product catalog.
- [Whole Health Louisiana](https://gatorworks.net/work/whole-health-louisiana/): A digital campaign crafted to reach kids who needed tutoring in reading.
- [Doctoroo](https://gatorworks.net/work/doctoroo/): An urgent care and healthcare service straight to your door. Gatorworks helped bring back “the Return of the House Call” through a customized digital marketing strategy.
- [Kingfisher Seafood](https://gatorworks.net/work/kingfisher-seafood/): A new seafood restaurant needed a digital showcase of their modern dining experience with revitalized, yet classic cajun dishes.
- [WCK Foundation Repair](https://gatorworks.net/work/wck-foundation-repair/): Just like ensuring your home's foundation is vital to your house, so is ensuring the digital marketing campaign is properly set up and running efficiently.
- [HRM Concrete](https://gatorworks.net/work/hrm-concrete/): A new concrete company needed a logo, branding, truck design, and a website to get their business rolling and build a solid foundation with their customers.
- [The Bartlett Group](https://gatorworks.net/work/the-bartlett-group/): A long-time digital partnership resulting in over twelve different website projects over the last eight years.
- [Mr. Green Jeans](https://gatorworks.net/work/mr-green-jeans/): Mr. Green Jeans Insulation offers a wide range of services in the insulation industry, including spray foam insulation and blown-in insulation. They started off as a small local business that has continued to grow, thus resulting in a need for some digital marketing.
- [Cost Cutting Blades](https://gatorworks.net/work/cost-cutting-blades/): A unique business of diamond-edged blades needed a sleek and successful digital solution to grow their business into the B-C space.
- [Quit With Us LA](https://gatorworks.net/work/quit-with-us-la/): Quit With Us LA is here to help be a support system for tobacco users who are looking to quit, and Gatorworks helped develop a digital marketing campaign centered around brand awareness and promoting resources to help get the word out to Louisiana residents.
- [Office of the State Public Defender](https://gatorworks.net/work/office-of-the-state-public-defender/): We built a more modern, accessible, and user-friendly website that better serves the people of Louisiana.
- [AMG Integrated Healthcare Management](https://gatorworks.net/work/amg-integrated-healthcare-management/): With specialty hospitals all across the US, AMG came to us with the need for a website that can be easily managed and ideas on how to grow digitally.
- [Louisiana Nursery](https://gatorworks.net/work/louisiana-nursery/): Louisiana Nursery blossoms through the Gatorworks’ digital marketing work of targeted display, paid social media, OTT, targeted emails, and Google ads.
- [New Schools for New Orleans](https://gatorworks.net/work/new-schools-for-new-orleans/): New Schools for New Orleans needed a reliable web design agency to deliver a quality, custom-built website that meets the branding needs of this successful non-profit.
- [Premier Health](https://gatorworks.net/work/premier-health/): The first step in the comprehensive urgent care digital marketing plan for Premier Health was the build-out of both its corporate and urgent care partners’ websites. No matter what brilliant strategy is deployed, or clever and highly targeted ad campaigns are running, it’s all for nothing if new leads land on a website with a poor user experience, slow page speed, and poor functionality that just doesn’t work.
- [Turner Industries](https://gatorworks.net/work/turner-industries/): For over 60 years, Turner Industries has provided turnkey industrial services and solutions to the fuel and energy sector.
- [Whiteboard Advisors](https://gatorworks.net/work/whiteboard-advisors/): A content-driven website for a consulting firm rooted in education needed a powerful, organized website for their clients and reader base.
- [Martin’s](https://gatorworks.net/work/martins/): Local top-tier wine and liquor store needed a digital marketing partner to boost sales in their four locations and expand their reputation as so much more than wine!
- [Custom Security Systems](https://gatorworks.net/work/custom-security-systems/): With a secure partnership, Gatorworks and Custom Security Systems grow together through a long-standing digital marketing endeavor.
- [Cardiovascular Institute of the South](https://gatorworks.net/work/cardiovascular-institute-of-the-south/): The Cardiovascular Institute of the South is one of the most prestigious and technologically advanced cardiovascular clinic and physician groups in the country, and they needed a site that reflected these standards.
- [Garcia Roofing](https://gatorworks.net/work/garcia-roofing/): “Garcia Did My Roof” is a great tagline (and domain). Even better, we get to say “Gatorworks Did Their Website.”
- [Center for Sportfishing Policy](https://gatorworks.net/work/center-for-sportfishing-policy/): As one of the most influential organizations in the sportfishing community, the Center for Sportfishing Policy felt salty about its site and needed to transform its online presence to reel in new members.
- [Wearin’ of the Green](https://gatorworks.net/work/wearin-of-the-green/): Wearin’ of the Green is one of Baton Rouge's biggest and most beloved parades. It is a cherished celebration that brings the entire community together in joyous festivity, looking to Gatorworks to provide a website that would be a pot of gold for their parade goers.
- [Greater Baton Rouge Food Bank](https://gatorworks.net/work/greater-baton-rouge-food-bank/): When website users are hungry families in need, a helpful, welcoming website experience has never been more important.
- [University View Academy](https://gatorworks.net/work/university-view-academy/): Forming the minds of the future requires a top-notch website that is easy to navigate and portrays the fun-filled world of a charter school.
- [Fonville Winans](https://gatorworks.net/work/fonville-winans/): Theodore Fonville Winans’ photography captured the soul of Louisiana in the early 1900s. With branded web design that blends traditional style with modern appeal, Gatorworks has helped expand this classic artist’s digital presence.
- [Brown & Root](https://gatorworks.net/work/brown-and-root/): Brown & Root is driven by a mission to deliver unparalleled industrial services of the highest quality, ensuring exceptional outcomes for their valued customers, employees, and stakeholders.
- [Madden Home Design](https://gatorworks.net/work/madden-home-design/): Madden Home Design creates beautiful house plans capable of suiting the lifestyles of today’s families with elegance.
- [Associated Grocers](https://gatorworks.net/work/associated-grocers/): With partner work dating back a decade, Associated Grocers returned to Gatorworks for a website and SEO refresh.
- [bwtech@UMBC](https://gatorworks.net/work/bwtechumbc/): As a university-affiliated research park featuring top-rated business incubators, bwtech@UMBC facilitates the advancement of companies at all stages of development.
- [Laborde Products](https://gatorworks.net/work/laborde-products/): Laborde Products sought a new brand system that reflected the sophisticated and high-caliber power products they provide.
- [St. Elizabeth Foundation](https://gatorworks.net/work/st-elizabeth-foundation/): Since its founding, St. Elizabeth Foundation has placed more than 600 babies. And with a brand new website and a solid digital marketing strategy focused on birth mothers, they hope to place many, many more to come.
- [Rotolo’s](https://gatorworks.net/work/rotolos/): Practically a local staple, Rotolo’s is one of Baton Rouge’s best pizza joints and casual Italian restaurants. It even has a Hollywood claim to fame! Did you know that the infamous Rotolo’s cup was featured in the hit movie, Pitch Perfect?
- [The Moffitt Method](https://gatorworks.net/work/the-moffitt-method/): Strength in the game and strength in the name. Gatorworks worked with local strength and conditioning coach Tommy Moffitt to build a brand and website fitting of his name.
- [M&M Glass Company](https://gatorworks.net/work/mm-glass-company/): For over 30 years, M&M Glass Company has been known to deliver superior craftsmanship, now a website was needed to uphold their standard of excellence.
- [We Are BR](https://gatorworks.net/work/we-are-br/): After the success of their logo update–Forum225 reached out to Gatorworks to work on their next community project, a relaunch of the “We Are BR” campaign.
- [Relief Windows](https://gatorworks.net/work/relief-windows/): After entrusting Gatorworks with their digital marketing, this award-winning home service company was able to breathe a sigh of relief.
- [Bob Brooks School](https://gatorworks.net/work/bob-brooks-school/): Bob Brooks School offers pre-licensing and continuing education courses—online and in-person—to help professionals switch careers or advance their current real estate or insurance careers. 
- [Return Assured](https://gatorworks.net/work/return-assured/): A funeral home company needed a beautiful website to showcase one particular service. Their agents also needed a secure portal to enroll, login, and complete complicated forms for their clients.
- [Forum 225](https://gatorworks.net/work/forum-225/): With a recent name change, Forum225 (previously Forum 35) came to Gatorworks in search of a new logo and brand identity. This community organization needed an update to unite the city and make members proud to represent the 225.
- [Office of State Examiner](https://gatorworks.net/work/office-state-examiner/): The Louisiana Office of State Examiner represents a technical, vital service. It provides support and guidance to maintain quality law enforcement and fire protection for Louisiana residents in rural and urban areas. Their services include testing and employment of first responders.
- [Wanderlust by Abby](https://gatorworks.net/work/wanderlust-by-abby/): Wanderlust by Abby is a Baton Rouge based boutique conceptualized by owner Abby Bullock. Its distinctive style and locally sourced products create a unique experience for shoppers. 
- [I-10BR Corridor Study](https://gatorworks.net/work/i-10/): Whether you’ve been in Baton Rouge for a day or a decade, you know traffic is a problem. It’s a problem our government is trying desperately to solve.
- [BCBS Louisiana Foundation](https://gatorworks.net/work/bcbs-louisiana-foundation/): With so much important information to share with the community, BCBS Louisiana Foundation needed a comprehensive website employees could easily maintain and update.
- [Southfin Southern Poké](https://gatorworks.net/work/southfin-southern-poke/): Hawaiian-inspired street food, known as poké, is a culinary sensation growing in popularity and Southfin Southern Poké has brought it to Baton Rouge. Taking traditional poké bowls and adding Louisiana’s homegrown spices and flare, the crew at Southfin creates fresh and healthy fast food. Knowing more locations would be on the horizon, they trusted Gatorworks to build a website that would celebrate this unique brand while remaining flexible and allowing users to order online quickly and easily.
- [Metairie Bank](https://gatorworks.net/work/metairie-bank/): From the beginning, it was important to not underestimate the size and scope of a banking website. A variety of factors had to be considered during design and development.  We had to be strategic in content placement and organization, the implementation of third party API’s, the overall security of the site, and the additional level of ADA compliance. Through careful consideration of these necessary requirements, Metairie Bank received a responsive, user-friendly, highly interactive, and dynamic design.
- [Logo Collection](https://gatorworks.net/work/logo-collection/): Enjoy a collection of some of our favorite logos we've worked on. Some made the final cut, others made it to the cutting room floor. Either way, we think they’re all pretty swell.

## Capabilities
- [OTT/Streaming TV](https://gatorworks.net/capabilities/ott-streaming-tv/): Combine the impact of TV with the precision of digital marketing.
- [Web Design](https://gatorworks.net/capabilities/web-design/): Beautiful, functional website design to capture new leads.
- [AI Optimization](https://gatorworks.net/capabilities/ai-optimization/): Keep in touch with current customers and reach new, qualified ones.
- [ADA Manual Remediation](https://gatorworks.net/capabilities/ada-manual-remediation/): We protect websites and businesses with thorough ADA compliance audit and website accessibility remediation services. 
- [Email Marketing](https://gatorworks.net/capabilities/email-marketing/): Keep in touch with current customers and reach new, qualified ones.
- [Paid Social Media Advertising](https://gatorworks.net/capabilities/paid-social-media-advertising/): Strategic social media ads capture your audience on their newsfeeds and timelines.
- [Programmatic Audio Advertising](https://gatorworks.net/capabilities/programmatic-audio-advertising/): Delivers your ad to the right audiences on major music and podcast streaming platforms.
- [Web Development](https://gatorworks.net/capabilities/web-development/): Seamless user experience paired with functionality built on clean and organized code.
- [Targeted Display](https://gatorworks.net/capabilities/targeted-display/): Digital display ads shown to users through highly targeted tactics.
- [Search Engine Optimization (SEO)](https://gatorworks.net/capabilities/search-engine-optimization/): A sustainable solution to growing organic website traffic with long-term results.
- [Search Engine Marketing (PPC)](https://gatorworks.net/capabilities/search-engine-marketing/): Strategic online pay-per-click ads to capture the right person at the right time.
- [Social Media](https://gatorworks.net/capabilities/social-media/): Building a social presence to connect with your customers.
- [Logo & Branding](https://gatorworks.net/capabilities/logo-and-branding/): From your logo design to your messaging, we build your brand.
- [Graphic Design](https://gatorworks.net/capabilities/graphic-design/): An identifiable brand relies on effective graphic design.
- [Content Marketing](https://gatorworks.net/capabilities/content-marketing/): We write content to engage, inform, and convert your customers.
- [Digital Marketing](https://gatorworks.net/capabilities/digital-marketing/): The first step towards a successful digital marketing campaign is finding an agency that will help you make the right decisions. Partner with our digital marketing agency to master the digital space! Gatorworks’ suite of digital marketing services includes SEO, PPC, targeted display, email marketing, social media, content marketing, and more.
- [Web Hosting](https://gatorworks.net/capabilities/web-hosting/): Reliable website hosting with uptime monitoring, personalized support, enhanced security features, and most importantly, peace of mind.

## Team
- [Brian Rodriguez](https://gatorworks.net/team/brian-rodriguez/): Gatorworks is a digital marketing agency that focuses on website design, web development, search engine marketing, targeted display, and traditional branding. Brian’s career as an entrepreneur and web consultant began at an early age. He founded Gatorworks during his senior year at Archbishop Rummel High School in Metairie, Louisiana. He continued to build the company during his time as an LSU student while earning a B.S. in Business Administration with a concentration in Information Systems and Decision Sciences (ISDS).
- [Lindsey Duga](https://gatorworks.net/team/lindsey-duga/): As VP of Operations at Gatorworks, Lindsey leads internal creative meetings, creative kickoff sessions, and content marketing discussions. She’s been with the agency for more than nine years.
- [Trent Hill](https://gatorworks.net/team/trent-hill/): With more than ten years of experience in the field—including search engine optimization, content writing, reputation management, social media, pay-per-click advertising, email marketing, and geofencing—Trent understands and leverages the suite of digital marketing capabilities Gatorworks offers. He takes a particular interest in data analysis, working to show our clients’ return on investment.
- [Nick Ludwig](https://gatorworks.net/team/nick-ludwig/): He brings nearly two decades of digital experience and marketing across retail, powersports, and banking. In his role as Director of Strategic Partnerships, Nick focuses on building long-lasting relationships and finding the right solutions to help clients strengthen their brands and achieve measurable growth.
- [Colleen Hankins](https://gatorworks.net/team/colleen-hankins/): Coming to Gatorworks with over 10 years in the digital marketing space, Colleen has used her talents at various integrated marketing companies around the country as well as subsidiaries of Google.  With a thirst for knowledge and an obsession with data, she is constantly looking to identify new growth opportunities for her clients. A classically trained actress, sword fighter, and published author, she is focused on delivering a fresh, out-of-the-box approach to marketing.
- [Tucker Roussel](https://gatorworks.net/team/tucker-roussel/): Tucker initially joined Gatorworks as an intern while studying Computer Science at LSU. It was an easy decision to become a full-time part of the team after graduation. Now, almost ten years later, Tucker leads our web development / technology department. His attention to detail, work ethic, and overall leadership keep his team on time and on budget.
- [Cody Roussel](https://gatorworks.net/team/cody-roussel/): With skills in both print and web design—and a passion for branding and user experience—Cody is an asset to the Gatorworks team. After graduating cum laude from Southeastern Louisiana University in 2007 with a bachelor of arts degree and a concentration in Digital Design, Cody started his career as an in-house print shop designer. Since 2007, he has been working with print and logo design, and in 2010, he applied his design and user experience knowledge to web design.
- [Oneisha Hughes](https://gatorworks.net/team/oneisha-hughes/): As a multi-certified digital communications expert with extensive experience in paid search, social media advertising, display, and digital video pre-roll, Oneisha has a deep understanding of managing services for clients in the healthcare, fitness, real estate, education, and automotive industries. She has a Bachelor of Arts from Louisiana State University’s Manship School of Mass Communication with a concentration in Digital Advertising.
- [Timothy Dunn](https://gatorworks.net/team/timothy-dunn/): A Louisiana native, Tim received a master’s degree in English from Southeastern Louisiana University after majoring in English literature and minoring in professional writing. Starting out as a newspaper reporter and later a magazine editor, he continued developing his skills and experience over the years in the digital space, writing and editing blog posts, ads, website copy, and social media posts for a diverse range of clients. 
- [Audrey Shields](https://gatorworks.net/team/audrey-shields/): Audrey Shields is a dedicated and accomplished account manager who leverages her extensive experience to build and nurture strong relationships that drive business growth. With over 14 years in diverse roles, including field sales, fundraising, customer service, and vendor management, Audrey excels at helping clients unlock their full digital potential. She believes a client's success is a professional accomplishment as well as a personal and team triumph. 
- [Nick Miller](https://gatorworks.net/team/nick-miller/): With a background as a bank manager, Army veteran, and advertising professional, Nick combines his management skills, leadership sense, and flexible mindset to help businesses thrive in the ever-changing advertising landscape. Throughout his extensive career, Nick has honed his expertise in working with small business owners, serving clients, and fostering strong relationships. He finds satisfaction in supporting client growth and sharing in their success. 
- [Harrison Seagle](https://gatorworks.net/team/harrison-seagle/): Harrison graduated from LSU Manship School of Mass Communication with a degree in Digital Advertising and a minor in Business. He is certified in multiple advertising platforms and tools including Google Ads, Google Analytics and Hubspot Marketing. Harrison has worked on digital marketing campaigns for companies ranging in size from local retail shops to national household brands which bring a diverse skill set to the team. He is passionate about learning and always looking for ways to innovate.
- [Franchesca Betts](https://gatorworks.net/team/franchesca-betts/): Throughout her ten years of experience in digital marketing, she has been fueled by a simple but powerful question: “How could it be better?” 
- [Joe Cancienne](https://gatorworks.net/team/joe-cancienne/): During this process, he wondered why he didn't just learn it in college. At Gatorworks, Joe functions as an interactive developer. In this role, he spends his days tinkering with HTML, Javascript, SCSS, PHP, and more. He is also constantly researching and learning new techniques to help our clients. He is passionate about delivering cutting-edge, future-proof, and thoughtful solutions to our clients’ needs.
- [Jay Lastrapes](https://gatorworks.net/team/jay-lastrapes/): After graduating from LSU and spending 5 years in the oil field, Jay traded in his hard-hat for a MacBook and took to learning everything about computer science that he could get his hands on. Thanks to self-training, freelance work, and many coffee shop commutes, Jay brought his unique talents to the Gatorworks team to work as an Interactive Developer. He specializes in building streamlined user-interface applications and coming up with creative solutions to novel ideas.  
- [Zach Harrison](https://gatorworks.net/team/zach-harrison/): Born and raised in Baton Rouge, Zach went to Southeastern Louisiana University where he received his B.A. in Marketing with a concentration in Advertising. While attending SLU, he was a member of the Southeastern Marketing Association and College of Business Mentor Program. Before becoming part of Gatorworks, Zach’s previous experience laid the foundation of his skills in digital marketing, among many others. He has worked with a wide array of clients, but most of his experience comes in the automotive industry. In the past, he has also worked with clients in the healthcare and entertainment industries.
- [Abby Jennings](https://gatorworks.net/team/abby-jennings/): Abby prides herself on constantly broadening her horizons and meeting challenges head-on. Hubspot-trained, Analytics-certified, and experienced in many realms of digital marketing, programmatic marketing is where she's found her home, and her knowledge and dedication to detail mean clients' campaigns are in good hands! Whether that's Targeted Display, Programmatic Audio (like Spotify Ads), or OTT/Streaming TV, she's ready to help her clients achieve their aims.
- [Alyssa Guy](https://gatorworks.net/team/alyssa-guy/): When Alyssa isn't working as a social media and Google Ads specialist, she's enjoying life with her family. She loves spending time with her son, husband, and dogs, especially during LSU football events. Alyssa is a culinary enthusiast who enjoys experimenting with new recipes on the Blackstone and cooking for her loved ones. Between cheering on the LSU Tigers and trying out a new dish, you'll find her watching movies or binging on the latest TV shows.
- [Megan Williams](https://gatorworks.net/team/megan-williams/): Megan brings structure and a fresh perspective to every project she undertakes. Over the last decade, she has honed her skills in social media management, web development, photography, and data analysis. A steadfast researcher and lifelong learner, Megan's drive for continuous improvement and attention to detail ensure a clear definition of success from the onset and a smooth path to achieving each goal. Her passion for organizing and creating order out of chaos allows her to streamline processes efficiently, making her an invaluable asset to our team.
- [Kristen Lalonde](https://gatorworks.net/team/kristen-lalonde/): Born and raised in Louisiana, Kristen graduated from Southeastern Louisiana University with her Bachelor’s degree in Marketing and with her Master’s degree in Business Administration. Kristen brings creative problem solving, organizational, management, and communication skills. She listens to clients’ needs and helps determine the best solution while working closely with other team members.
- [Cameron Triche](https://gatorworks.net/team/cameron-foil/): Born and raised in Louisiana, Cameron graduated from Louisiana State University with her Bachelor's degree in Marketing and Mass Communications. Cameron enjoys working with her clients to help find solutions to their problems through her organizational management and strong communication skills. She aims to be there for her clients at all times and works tirelessly with her team to achieve the best possible outcome for them at all costs.
- [Breanna Creel](https://gatorworks.net/team/breanna-creel/): With over seven years of hands-on design experience, Breanna brings a sharp eye and a curious mind to every project. She began on the analytical side of marketing but soon followed her passion into design — and never looked back. At Gatorworks, she thrives in creative brainstorming and believes the best work comes from teamwork, exploration, and a willingness to push boundaries.
- [Zachary Salvaggio](https://gatorworks.net/team/zachary-salvaggio/): At Gatorworks, Zachary puts his Computer Science degree from the University of Southern Mississippi to good use, applying technical skill and creative thought to each project. His background in the Louisiana tourism industry gives him a unique view into how digital engagement can shape real-world experiences. Today, he brings that same user-focused mindset into every build, ensuring that each website isn’t just functional, thoughtful, and intuitive. From structure to style, Zachary loves watching projects grow into something that makes an impact. 
- [Mary Amanda Bell](https://gatorworks.net/team/mary-amanda-bell/): Mary Amanda began her digital marketing career as a Gatorworks intern, where she laid the foundation for her passion for SEO. After gaining valuable experience at another agency, she returned to Gatorworks to rejoin the collaborative, culture-driven team that first sparked her passion.
- [Lauren Leonard](https://gatorworks.net/team/lauren-leonard/): Lauren graduated from Louisiana State University with a bachelor of arts degree in Digital Advertising and a minor in Fine Arts. She quickly fell in love with advertising during her time at LSU, with design following soon after. Through her classes, internships, and personal projects, Lauren has developed a passion for social media content creation and creating authentic brand identities. After a year of interning with Gatorworks, she knew she had found her ideal agency.
- [Landon Andries](https://gatorworks.net/team/landon-andries/): The heartbeat of Landon’s work is the creative process. After graduating Cum Laude from Southeastern Louisiana University in 2014 with a B.A. in Psychology, he found his true calling during his 10 years in the Los Angeles creative circuit. During that time, he built a toolkit that blends psychological insight with high-end production. Back in Baton Rouge, he’s ready to help brands stand out with a mix of big-city experience and local heart.
- [Allison Altazin](https://gatorworks.net/team/allison-whittenburg/): Born and raised in Ruston, Louisiana, Allison moved to Baton Rouge in 2015. When Allison isn't working as a content strategist, she spends her time outside of work playing piano, painting or illustrating with watercolor and charcoal, and enjoying day drives with her husband whenever possible.
- [Jill Moynan](https://gatorworks.net/team/jill-moynan/): Jill Moynan joins Gatorworks as a Jr. SEO Specialist, bringing a sharp analytical skillset and a love for strategic thinking. With a deep interest in SEO, Jill thrives on connecting the dots between various factors that influence organic rankings. She values teamwork and the shared goal of delivering tangible results for clients, always suggesting ways to improve strategies and highlight the value of search engine optimization. Her role at Gatorworks has allowed her to continually refine her SEO skills, staying updated on industry trends and technologies.
- [Faith Carey](https://gatorworks.net/team/faith-carey/): Since graduating from Louisiana State University, Faith has sought roles in the digital marketing industry where she has learned how to manage high volumes of feedback and translate them into actionable improvements. After working in the Mayor’s office, an automotive marketing agency, and a local media group, she is exceptional at juggling multiple voices and finding the common thread that moves projects and teams forward. She excels at filtering out the noise and keeping the team focused on priorities so deadlines are never missed.
- [Caroline Cordaro](https://gatorworks.net/team/caroline-cordaro/): Caroline graduated from Louisiana State University with an English degree and a concentration in creative writing. Her love of writing began at an early age, fostering a lifelong passion. Caroline aims to create content that connects clients to their intended audience in an engaging and impactful way. Figuring out the voice and ideal content for each client thrills and drives Caroline to approach each workday diligently. When it comes to being. content strategist, the sky is the limit as Caroline constantly strives to go above and beyond with each new assignment.
- [Sean Hewitt](https://gatorworks.net/team/sean-hewitt/): Before joining Gatorworks, Sean spent 15 years in the zoo and aquarium industry, working hands-on with a wide range of exotic animals like sea otters, penguins, and sharks. While the setting has changed, his ability to tackle problems with care and curiosity remains the same. As a developer, Sean loves the process of solving complex puzzles and bringing digital tools to life — piece by piece, until it all clicks.
- [Derrick Frazier](https://gatorworks.net/team/derrick-frazier/): Originally from Savannah, Georgia, Derrick made his way to Louisiana to attend LSU, where he earned a B.A. in Digital Marketing with a minor in Business. With multiple years of experience in digital marketing, he has honed his ability to adapt, analyze, and deliver results. At Gatorworks, he applies that same drive to supporting clients by decoding the nuances, crafting strategies, and witnessing the seamless execution of campaigns that deliver results.


## Categories

## Industries
- [E-Commerce](https://gatorworks.net/work/industry/e-commerce/)
- [Education](https://gatorworks.net/work/industry/education/)
- [Financial](https://gatorworks.net/work/industry/financial/)
- [Government / Non-Profit](https://gatorworks.net/work/industry/government-non-profit/)
- [Healthcare](https://gatorworks.net/work/industry/healthcare/)
- [Home Services](https://gatorworks.net/work/industry/home-services/)
- [Industrial](https://gatorworks.net/work/industry/industrial/)
- [Professional Services](https://gatorworks.net/work/industry/professional-services/)
- [Retail & Hospitality](https://gatorworks.net/work/industry/retail-hospitality/)

## Capabilities