While 2021 may be winding down, things are heating up at Gatorworks! As we continue to expand to meet the digital marketing needs of our clients, we’re excited to bring new talent to our teams. With that said, please welcome Addy Award–winning, Search Engine Land–published Luna Rocha, our new Targeted Display Specialist!
Please tell us a bit about yourself! Any hobbies or other interests?
I’m originally from Miami, FL, but moved to Louisiana at 10 years old. I graduated from Millsaps College with a double major in history and communications. Afterwards, I moved to NYC and worked in the nonprofit sector doing grant writing and website management. From writing website content, I started learning SEO and was drawn to the technical aspects of getting ranked on Google. Eventually, I landed in advertising analytics and this is my home now.
In my personal time, I love to travel and consider myself a bit of a digital nomad. I’ve been to 22 countries and counting! I also like to play guitar and piano and sing. Maybe you’ll catch me at an open mic night around Nola or BR! I speak English, Spanish, and French fluently and I enjoy practicing.
What drew you to digital marketing?
It’s the perfect synthesis of a lot of different parts of my brain—the creative mixed with the analytic with a dash of showmanship thrown in.
What is the single app you can’t live without?
Wikipedia is my most-used app. I realized a while ago that I was spending too much time on social media and decided I needed to use my smartphone more wisely. So now, anytime that I’m curious about anything, I write it down in my notes app and look it up later. This list gets so long that I find that I now spend more time learning on Wikipedia than on Instagram! Right now, I have literomancy, cultural relativism, and metaverse on the top of the list.
What would you say is a targeted display professional’s most important skill?
Understanding our client’s audience at an innate level, so we can be sure to target the right demographic at the right time.
If you could live inside one TV show, what would it be?
Chalk Zone, that mid-2000’s Nickelodeon cartoon. What could be better than drawing something that then magically comes to life?
Favorite cartoon cat?
Cheshire Cat. Alice in Wonderland is one of the first books I truly loved as a child!