Gatorworks continues to grow in order to meet clients’ marketing needs, and pay-per-click (PPC) advertising is an important part of that growth. That’s why we’re happy to welcome Monica Harrison, our newest PPC specialist! Born and raised in El Salvador, Monica has nine years of marketing agency experience, both in the U.S. and internationally. Get to know Monica better and find out why she’s the person you want handling your business’ PPC advertising!

Tell us about yourself!

I am extremely passionate when it comes to digital advertising and paid search. My biggest motivation has always been leveraging my clients’ growth and success with real-time results. I’ve always considered myself a go-getter and a doer, always putting goals before me and doing my best to achieve them! I am always looking for better ways to improve and, most importantly, never stop learning!

What drew you into the world of digital marketing?

It’s an ever-expanding industry. You can measure results in real-time, and you can see results on a daily basis!

What’s your all-time favorite movie and why?

This is a tough one since I am a movie junkie. I’d say my all-time favorite would be Forest Gump because of all the important life lessons that it has.

What can I say, “Life is like a box of chocolates…”

What is one thing about PPC advertising that you wish more people knew about?

That it is the most effective and fastest way to actually know where your business is going. Also, PPC advertising is not about “spending money.” It is about investing in your company if you have the right hands/people managing it. 

Beach, mountains, or a new city for vacation?

Vitamin Sea is the best medicine ;’)