The Project
Arceneaux Pest Management was looking for ways to generate more sales leads in a sensical way for its business and customer base. Digital marketing was the answer—Arceneaux had great SEO and PPC opportunity. To ensure Gatorwork’s digital marketing efforts were not in vain, Arceneaux also needed a website with the technology, functionality, and capability for online lead generation.
“Gatorworks has taken my marketing to a new level in the last two years. My ROI is significantly more with Gatorworks then it was with my previous Internet marketing company.”
– Joe Arceneaux, CEO
Website
Gatorworks optimized Arceneaux’s website with inbound marketing practices to better generate sales leads. To ensure future success of digital marketing services, the website incorporated:
- Plenty of Calls-to-Actions
- Forms on every page
- Landing page layouts
- Blog for SEO
Search Engine Optimization
Not only was the website fully optimized for Google, Bing, and other search engines, Gatorworks also provided ongoing search engine optimization (SEO). This involves regular keyword research, backlinking, local SEO for online directories, and content creation.
Pay-Per-Click (PPC) Advertising
After careful research, Gatorworks built various campaigns centered on their main services such as termites and location—the Greater Baton Rouge area. In management of pay-per-click advertising (PPC), each campaign is monitored closely. Gatorworks always looks for opportunities to expand the campaign or guide potential leads to specifically designed landing pages.
Summary
With Gatorworks’ suite of digital marketing tools, Arceneaux expanded its reach with qualified sales leads via the new website and strategically designed landing pages.