When first creating the overall brand for Chestnut Ridge, we researched the location and the apartments’ renovations. After learning more about the property, we focused the logo and branding elements on the surrounding nature, and highlighted the namesake of the property. From there, our designers expanded the brand to include various business collateral, as well as the website.
Launch the SiteUsing the chestnut leaf itself as inspiration, we created a simplified mark and combined it with a fresh and modern font.
Nature and forestry acted as the central theme for the Chestnut Ridge brand. Patterns of wood and chestnut branches were combined with earth tones and simple, modern fonts. These informed the guidelines for all materials moving forward.
In carrying over the brand standards to collateral pieces—including business cards, letterhead, and a brochure. We incorporated the wood pattern and kept the layouts simplistic, yet attractive.
We used the layout of the Pine Square Apartments website as a template (a website we previously created for the same client last year). We applied the new Chestnut Ridge branding as the design theme and launched a new website.
