Lead Driven Design
At any time while browsing the site, the user should be able to contact the campus, schedule a tour, and submit information. Sticky navigation functionality, strategically placed calls-to-action (CTAs), as well as buttons leading to forms, were built into the site to be ensure a seamless experience for users to get in touch. These forms were also very powerful analytics tools. They record what page the user was on when the form was filled out, which gives the admissions team an information edge for lead nurturing.