Hooters is a well-known popular brand, bursting with personality, and we wanted to reflect that digitally.
Before even looking at the fun branding that Hooters is known for, we first strategically planned the site’s navigation functionality. Where did users need to visit first? What were they really interested in? How often did their marketing manager need to update each location and its events? After answering these questions we formulated an easy navigable solution, enhanced with helpful and easy-to-use functionality.
Hooters is known for more than just their wings and their girls, they have events nearly every week with featured menu specials and community events. To make all this accessible, we created a homepage that highlighted specials, events, menu items, career opportunities and more.
As we were evaluating the content and the needs of the client, we realized that the use of sticky navigation in various areas of the site, such as the entire main navigation, location pages and menu, was the easiest way for users to scroll through parts of the content without having to travel needlessly through various pages.
Knowing that users are usually on mobile devices searching to find locations, hours and menu, we made the mobile menu as functional as possible, with the ability to easily scroll through the menu items and locations with clear call to actions and phone numbers.
Finally, we meticulously crafted the design within the confines of the corporate brand standards. Then, to bring in a local feel to a corporate brand, we combined the company’s fun atmosphere with homegrown Louisiana flavor. It showcases the girls, food and events in beautiful photography throughout the site. We even posed the little owl mascot Hootie, in various parts of the site—like a Where’s Waldo game.