Nexecute is an intriguing company. Although its type of business is not novel, its unique approach is truly extraordinary. Rather than simply advising an organization, Nexecute becomes part of the client’s team, integrating themselves with the people and processes of the organization. This inspired Gatorworks to conduct in-depth meetings and workshops to learn all about the business and goals to establish a foundation for how we could optimize its brand.Launch the Site
One of Nexecute’s key differentiators is its unique product-plan called the Results Optimizer™, which incorporates multiple products and steps within one overall plan that all interconnect and build upon one another. To help users understand the concept and importance of this process, Gatorworks built out an interactive infographic that briefly covered each step within the Results Optimizer™.
Every month we have an in-depth phone call with the leaders of Nexecute to review various topics we want to cover in the following types of content:
- Blog posts
- White papers
- Email blasts
During these phone calls, Nexecute equipes Gatorworks with key pieces of information for past, current, and future clients. The primary goal is to ensure that Nexecute’s blog and Gatorwork’s content marketing are useful customer resources.
Search Engine Optimization (SEO)
During content marketing processes, Gatorworks ensures all blog posts and pages are fully optimized for search engines. Besides providing meaningful content to users, posts are also used to gain traction in Google rankings so new users can find Nexecute while conducting research.