The Neon South

The Neon South needed a new website to speak directly to its collegiate fraternity and sorority audience in both design aesthetic and user experience.

The Project

As an expert in shirts for the Greek life community, The Neon South has been supplying fraternities and sororities all over America with designed T-shirts, hats, and other clothing for a number of years. With an expanding business and new horizons in sight, the website’s goal was to meet their national demands and provide a better user experience. This was achieved through an eye-catching aesthetic of muted, pastel colors and individual callout pages for fraternity, sorority, and even business-to-business (B2B) customers.

Launch the Site

Key Features

Pastel, Muted Colors for the Design

With the ability to incorporate branding elements all throughout the site, Gatorworks designed with a muted, pastel color palette to appeal to the look and feel of most sororities and fraternities. This aesthetic showcases The Neon South’s knowledge of Greek life while complementing their different creative designs.

 

Individual Callouts for Fraternities, Sororities, and B2B

One of the main goals of the new website was providing an overall, top-notch user experience. To accomplish this,  we developed callouts for individual pages specific to certain users. With audience-specific landing pages, the user can find featured designs, products, and content geared to their specific needs.

Browse Designs, Products, and Even Create Your Own!

A primary differentiator for The Neon South among its competitors is their ability to customize an order. To incorporate this, we developed the site to give the user the ability to select an existing design, change the text, or even upload their own creative. Additionally, we included calls-to-action throughout the site to navigate the user through additional customization options.


Summary

The Neon South prides itself on their customization that they can achieve for each and every client. And with this fresh new website designed and built by Gatorworks, they can continue to promote their creative services all over the U.S.