American Softwoods Website Design & Development

June 16, 2017

American Softwoods Website Design

We are excited to be able to announce the launch of a website design and development project for American Softwoods, a promotional partnership formed by three major US softwood trade associations: the Southern Forest Products Association, the Softwood Export Council and the APA, the Engineered Wood Association. The website has a number of unique and interesting features we were excited to work on and implement.

Multi-Language Capability

We developed this site, at the request of the client, to be consumed in multiple languages easily. The site can easily be consumed by users in nine separate languages, including English, German, Japanese, French, Italian, and Spanish. This will allow users around the world to process information easier and more accurately on the website and it should ensure better performance among users who do not speak English as a first language.

Individuals Species Galleries

American Softwoods is a website which is focused on educating consumers on the various species of American softwoods and their characteristics. As such, much of the website design and development revolved around how best to display the information about those species. To that end, each individual species page dynamically pulled in galleries from the main gallery section to display only images of that species on that page. In this way the client only has to manage one main gallery section, but can affect each of the galleries involved.

Emphasis On Photography & Imagery

A website which is differentiating between types of wood and their various uses and looks needs to rely heavily on imagery. The client made clear from the beginning that they wanted imagery to factor heavily into the website project. As such, our design was focused on placing images of the products at the forefront of the user experience.

American Softwoods was spectacular to work with and they were always clear in terms of the direction they wanted to go. We loved working with them and we were excited to see the finished website go live.