The 4 Stages of Content Development
It may seem simple to sit down and crank out a blog or email, but it is important to first understand the “why’s” and “what’s” behind your output. Why are you producing this content? What is its function for your company? What value does this bring to your audience? When developing your creative content, think […]
Jordan Joins the Team of Account Managers at Gatorworks!
As Gatorworks continues to grow in 2021, we found we needed more assistance dedicated to managing new projects and clients. With a great deal of experience creating and implementing marketing plans to promote business across print, broadcast, and online media, Jordan Basham is ready to lead clients to success! Tell us a bit about yourself, […]
New Gator on the Block Alert! Meet Allison!
It’s hard to believe that 2021 is more than halfway finished, but business at Gatorworks isn’t slowing down. To keep up with our growing clientele and content output, we knew that another experienced content marketer was a must. We are excited to welcome our newest Content Strategist, Allison Whittenburg! What gets you into the writing […]
Grow Your Local Business With YouTube Ads
As one of the top social media networks available, YouTube consistently proves to be a fantastic source of information and entertainment. At any given time of day, over two billion monthly users worldwide are searching and watching videos on politics, sports, pop culture, and more. For businesses big and small—YouTube can be an invaluable resource […]
5 Steps to Developing a Solid Brand
Branding is one of the most important aspects of running a business. You’ve worked hard to conceptualize your business, and you want it to have a unique personality. The best way to give your business a voice is through effective brand development. Why Your Brand Matters Your company’s brand is more than the products or […]
25 Questions You Should Ask Before A Website Redesign
A new website or website redesign project is a big undertaking. As experts of our craft, we understand how daunting it can feel. The first step is making a connection with a digital agency who best fits your needs. Like any kind of interview, you need to ask some questions to figure out if you’re […]
How Targeted Email Helps You Reach New Customers
Let’s say your business has an upcoming sale you want to promote. There are plenty of methods to promote this to your existing customers. However, how do you get this out to new customers? With so many methods of digital marketing, how do you know which will work? When you want to reach new customers […]
Gatorworks’ Team Welcomes Timothy In Time for the New Year!
2020 flew by and business is booming for Gatorworks! We are continuously working with our clients to start the new year off strong, which requires a good deal of content for service lines such as SEO, Targeted Display, Paid Social Ads, and more. Gatorworks realized this need and immediately began the search for someone with […]
A Better Website Aids Your Traditional Marketing
Traditional marketing and digital advertisements are often thought of as opposites. But in reality, your website is a powerful tool for your traditional marketing. If you’re like many people living in quarantine, you’ve likely seen “The Office.” In episode two of the fourth season, the company Dunder Mifflin tries to revamp its website. They want […]
Digital Marketing Firm Gatorworks Ranked 2nd on LSU100 in 2020
Gatorworks is proud to be recognized as one of the fastest-growing LSU alumni businesses in 2020. This year, Gatorworks ranked second on the LSU100 list, marking a significant climb from its ranking of 30 in 2019. The LSU100, created and hosted by E. J. Ourso College of Business—Executive Education, is a highly competitive program that […]
Why Google Ads Management Should Use SKAG (What Is SKAG?)
You may have been in this situation before. You need something urgent or in a timely manner, such as a tire repair, and google “tire repair shop near me” and see ads for a couple of nearby mechanic shops. Those first few selections at the top of your results page are pay-per-click (PPC) ads. PPC […]
A Guide to Logo Redesign: Evolution vs Revolution
You Need a New Logo. Should it Be an Evolution or a Revolution? Like a firm handshake or a friendly smile, your logo is a customer’s first impression of your business. So, it’s important that you make it a good one. It’s hard to win a customer back once they have a bad taste in […]
Your Logo is Not Your Brand. Here’s Why Both are Important
The terms brand and logo are often used synonymously. In fact, many use the word “brand” when referring to a logo (think McDonalds’ arches). However, your logo is just the tip of the proverbial iceberg that is your company’s brand—there is a LOT more going on below the surface. Let’s dive in to better understand […]
2020 Best Places to Work and LSU100
Although 2020 has had its fair share of challenges, the Gatorworks team has a few reasons to celebrate! Specifically, being presented two prestigious awards—inclusion on the LSU100 and the Business Report’s 2020 Best Places to Work. We are thankful for these opportunities and will continue to invest in our success and community. Baton Rouge’s Best […]