Tails from Gatorworks

May 24, 2022

Why Programmatic Audio Ads Should Be Music to Your Ears

Are you more of a music listener or a podcast person? Either way, you’ve probably heard advertisements during your streaming experience. Also known as programmatic audio ads, these audio-only ads range from 0:05 seconds to a full 0:30 and are newly available through Gatorworks’ chosen demand-side platform (DSP). Programmatic audio ads are available as inventory […]

May 23, 2022

Say Hi to Sarah, Our Newest Graphic Designer!

Our team of graphic designers is growing! Give a warm welcome to Sarah Alexander. Sarah brings a passion for graphic design and visual communication to our team. By keeping a keen eye for detail and staying on top of the latest trends in design, Sarah delivers creative and engaging solutions to our clients. Here are […]

May 16, 2022

A Wild Targeted Display Specialist Appears!

As the world of digital marketing continues to expand, Gatorworks sought out a talented targeted display specialist to help us remain ahead of the curve. We are excited to welcome Abby Jennings to our team! Abby tackles challenges with a fierce mindset and brings this same passion into our office dynamic. Let’s learn a bit […]

May 11, 2022

Gatorworks Welcomes Caroline to the Content Team!

As our clients continue to grow their library of content, Gatorworks has decided to expand our team with another talented content strategist. Meet Caroline Cordaro, the newest content writer on the Gatorworks family! With a love of developing creative, goals-driven content, Caroline brings her passion for writing into blogs, website copy, emails, and more. Get […]

May 6, 2022

Say Hello to Our Newest PPC Specialist, Monica!

Gatorworks continues to grow in order to meet clients’ marketing needs, and pay-per-click (PPC) advertising is an important part of that growth. That’s why we’re happy to welcome Monica Harrison, our newest PPC specialist! Born and raised in El Salvador, Monica has nine years of marketing agency experience, both in the U.S. and internationally. Get […]

February 28, 2022

6 Steps to Great Content Marketing for Your Business

Imagine this— You’ve developed moderate pain in your wrist that has lasted for several days. You hop on your computer, take to Google, and search for an explanation. Thanks to various businesses’ content marketing strategies, you are met with several resources to help understand your situation. Blog posts, landing pages for urgent cares, suggestions for […]

February 21, 2022

Elise Joins the Team of Account Managers at Gatorworks!

2021 flew by, and that’s especially true at Gatorworks! As we continue to grow our number of clients, we are also building our team of account managers to serve their needs better. This is why we’re so excited to welcome Elise Tauzin, our newest account manager! Tell us a bit about your background! Any hobbies? […]

January 12, 2022

5 SEO Trends to Look Out For in 2022

Following the latest search engine optimization (SEO) developments and keeping up with what’s changed is a job in and of itself. If your New Year’s Resolution includes getting up to speed with some of the most prominent SEO trends for the year, Gatorworks is here to help. The following 2022 SEO trends will be ones […]

December 29, 2021

Welcome Our New Gator on the Block, Kristen!

The new year is here, and Gatorworks is excited to serve our clients even better with talented new account managers in 2022. That’s why we’re happy to welcome Kristen Lalonde to the team! We look forward to meeting clients’ needs with Kristen’s keen work ethic, knack for organization, and skills as a natural problem solver!  […]

December 11, 2021

The Real Benefits of Hiring a Graphic Design Agency

No matter the size of your business, custom graphic design is a fantastic way to develop a brand image and appeal to your audience. Business cards, letterhead, social media graphics and more can create a coherent appearance that is easily recognized by your end-user.  Custom design not only gives you a professional and personalized look […]

November 22, 2021

6 Reasons to Hire a Local SEO Company

Your audience is searching for products and services, from what restaurant to pick up dinner from to a local law firm or health care provider. Are they seeing your website on Google? And are you showing them the content they want to see? These users are self-selecting for the things they want – and if […]

November 8, 2021

Gatorworks Welcomes Luna Rocha to the Digital Marketing Team!

While 2021 may be winding down, things are heating up at Gatorworks! As we continue to expand to meet the digital marketing needs of our clients, we’re excited to bring new talent to our teams. With that said, please welcome Addy Award–winning, Search Engine Land–published Luna Rocha, our new Targeted Display Specialist! Please tell us […]

October 20, 2021

5 Reasons Why You Need Custom Web Design, Not Templates

You’re spending money on an effective marketing plan to drive traffic to your website. But is your audience going to like what they find? Web design from a template or automated website software does nothing to enhance your user’s experience. And worse—it may cost you a conversion.  Don’t skimp on your design. With custom web […]

August 18, 2021

5 Pay-Per-Click Benefits You Should Know About

You have an awesome website. An innovative product. A life-changing service. But, no one knows about it. Don’t worry—pay-per-click advertising is here to save the day. Pay-per-click (PPC) advertising is an effective way to drive traffic to your website. There is an audience searching for your product, and with PPC, they can find you much […]