Tails from Gatorworks

September 25, 2020

2020 Best Places to Work and LSU100

Although 2020 has had its fair share of challenges, the Gatorworks team has a few reasons to celebrate! Specifically, being presented two prestigious awards—inclusion on the LSU100 and the Business Report’s 2020 Best Places to Work. We are thankful for these opportunities and will continue to invest in our success and community.  Baton Rouge’s Best […]

September 21, 2020

Foot Traffic Attribution: How Geo-fencing Drives Offline Results

Advertising on the internet can be a little intimidating, especially for small businesses that don’t have mega marketing budgets. One of the major concerns businesses often have is if their advertising dollars are actually making a difference. It’s one thing to know that your ad was shown 100,000 times over the course of a month. […]

September 8, 2020

Facebook Ads vs. Instagram Ads: Which Should You Use?

Social media has become a large part of many consumer’s everyday lives. We check our social media accounts regularly to see what is going on in our social networks—and in the world. At all hours, there are millions of people spending time on social media. It seems as though social media is not going anywhere […]

September 4, 2020

Gatorworks Named Company of the Year

In January 2020, we were thrilled and humbled to announce that The Business Report and Junior Achievement selected marketing agency Gatorworks as the Company of the Year. The 2020 Business Awards & Hall of Fame was originally scheduled for March, but like all events this year, it was postponed. But at a smaller-than-planned, socially distanced […]

August 28, 2020

Taylor Is The New Gator On The Block!

2020 has been a crazy year so far but Gatorworks isn’t slowing down any time soon! These days, the need for an online presence is more important than ever—and so is our clients’ demand for more digital marketing. After a thorough search for a senior strategist with the necessary skills and experience, we are thrilled […]

August 17, 2020

Measuring ROI with Google Ads

So, you’re interested in driving quality traffic to your website with Google Ads. After a little research, you realize setting up and managing an account is out of the question. It’s too technical, too complicated, or too “in-the-weeds.” So instead, you hire a professional to set up and optimize your account. Great!  Now you are […]

August 4, 2020

Help! Why Can’t I see My New Website?

Whenever we launch a new website, or even migrate a website to a new host, sometimes our clients can’t immediately see the new site. Don’t fret if this happens to you. Most of the time the best thing you can do is wait, as unsatisfying as that might be. But here are a few things […]

July 20, 2020

Targeted Display: Demographic vs. Behavioral Targeting

In the world of targeted advertising, geo-fencing is the king. You can target prospective customers wherever they may be with Targeted Display. Targeting your competitor businesses directly and tracking shoppers for up to 30 days are phenomenal bonuses. However, geo-fencing is not a one-trick pony, and there’s another arrow in this quiver and its name […]

July 13, 2020

Is Your Phone Listening to Your Conversations?

How many times has this happened to you? In conversation, you mention the hottest new shoes, a movie you want to see, or an obscure camping supply you just discovered. Within minutes, that very thing pops up in the sidebar of an entirely unrelated website. Your immediate assumption might be that your phone is listening […]

July 6, 2020

Introducing GatorTalks: Learn From Our Marketing Experts

At Gatorworks, our culture is an integral part of our company. Our team members are more than developers, designers, and digital marketers. They’re well-rounded, talented individuals involved in the community with a large variety of experiences. Every single person brings something unique to the table. It’s apparent in our work, but we wanted another way […]

June 30, 2020

2020 Social Media Image Sizes for Every Network

#NationalSocialMediaDay Founded in 2010 by Mashable, we observe National Social Media Day on June 30. It pays respect to the power of connectivity we’ve found using social media platforms. In a few short years, social media has completely transformed the way we communicate and interact. It’s important to stay on top of trends and changes. […]

June 23, 2020

Social Media Cheat Sheet: LinkedIn Image Sizes

Are you looking to finesse your personal LinkedIn profile to attract recruiters? Or maybe you’re ready to make or make your business page even more professional. Either way, here are some Baton Rouge social media tips for LinkedIn images. You can check out our Instagram, Twitter, and Facebook posts too!  Download PDF Your LinkedIn Images […]

June 16, 2020

Social Media Cheat Sheet: Twitter Image Sizes

There are more than 145 million daily Twitter users. More than half of these daily users are between the ages of 35 and 65. That means there is a rich user base ready to interact with your brand. Brands often use Twitter as a means of direct communication to their customers and partners. As a […]

June 9, 2020

Social Media Cheat Sheet: Instagram Image Sizes

As a Baton Rouge social media and digital marketing agency, we know the importance of attention to detail. Everything you do online is a reflection of your business—including images. Here’s the second installment of our social media image size cheat sheet. We’ve already covered Facebook, now we’re going to talk about the most popular photo […]