A Better Website Aids Your Traditional Marketing
Traditional marketing and digital advertisements are often thought of as opposites. But in reality, your website is a powerful tool for your traditional marketing. If you’re like many people living in quarantine, you’ve likely seen “The Office.” In episode two of the fourth season, the company Dunder Mifflin tries to revamp its website. They want […]
Digital Marketing Firm Gatorworks Ranked 2nd on LSU100 in 2020
Gatorworks is proud to be recognized as one of the fastest-growing LSU alumni businesses in 2020. This year, Gatorworks ranked second on the LSU100 list, marking a significant climb from its ranking of 30 in 2019. The LSU100, created and hosted by E. J. Ourso College of Business—Executive Education, is a highly competitive program that […]
Why Google Ads Management Should Use SKAG (What Is SKAG?)
You may have been in this situation before. You need something urgent or in a timely manner, such as a tire repair, and google “tire repair shop near me” and see ads for a couple of nearby mechanic shops. Those first few selections at the top of your results page are pay-per-click (PPC) ads. PPC […]
A Guide to Logo Redesign: Evolution vs Revolution
You Need a New Logo. Should it Be an Evolution or a Revolution? Like a firm handshake or a friendly smile, your logo is a customer’s first impression of your business. So, it’s important that you make it a good one. It’s hard to win a customer back once they have a bad taste in […]
Your Logo is Not Your Brand. Here’s Why Both are Important
The terms brand and logo are often used synonymously. In fact, many use the word “brand” when referring to a logo (think McDonalds’ arches). However, your logo is just the tip of the proverbial iceberg that is your company’s brand—there is a LOT more going on below the surface. Let’s dive in to better understand […]
2020 Best Places to Work and LSU100
Although 2020 has had its fair share of challenges, the Gatorworks team has a few reasons to celebrate! Specifically, being presented two prestigious awards—inclusion on the LSU100 and the Business Report’s 2020 Best Places to Work. We are thankful for these opportunities and will continue to invest in our success and community. Baton Rouge’s Best […]
Foot Traffic Attribution: How Geo-fencing Drives Offline Results
Advertising on the internet can be a little intimidating, especially for small businesses that don’t have mega marketing budgets. One of the major concerns businesses often have is if their advertising dollars are actually making a difference. It’s one thing to know that your ad was shown 100,000 times over the course of a month. […]
Facebook Ads vs. Instagram Ads: Which Should You Use?
Social media has become a large part of many consumer’s everyday lives. We check our social media accounts regularly to see what is going on in our social networks—and in the world. At all hours, there are millions of people spending time on social media. It seems as though social media is not going anywhere […]
Gatorworks Named Company of the Year
In January 2020, we were thrilled and humbled to announce that The Business Report and Junior Achievement selected marketing agency Gatorworks as the Company of the Year. The 2020 Business Awards & Hall of Fame was originally scheduled for March, but like all events this year, it was postponed. But at a smaller-than-planned, socially distanced […]
Taylor Is The New Gator On The Block!
2020 has been a crazy year so far but Gatorworks isn’t slowing down any time soon! These days, the need for an online presence is more important than ever—and so is our clients’ demand for more digital marketing. After a thorough search for a senior strategist with the necessary skills and experience, we are thrilled […]
Measuring ROI with Google Ads
So, you’re interested in driving quality traffic to your website with Google Ads. After a little research, you realize setting up and managing an account is out of the question. It’s too technical, too complicated, or too “in-the-weeds.” So instead, you hire a professional to set up and optimize your account. Great! Now you are […]
Help! Why Can’t I see My New Website?
Whenever we launch a new website, or even migrate a website to a new host, sometimes our clients can’t immediately see the new site. Don’t fret if this happens to you. Most of the time the best thing you can do is wait, as unsatisfying as that might be. But here are a few things […]
Targeted Display: Demographic vs. Behavioral Targeting
In the world of targeted advertising, geo-fencing is the king. You can target prospective customers wherever they may be with Targeted Display. Targeting your competitor businesses directly and tracking shoppers for up to 30 days are phenomenal bonuses. However, geo-fencing is not a one-trick pony, and there’s another arrow in this quiver and its name […]
Is Your Phone Listening to Your Conversations?
How many times has this happened to you? In conversation, you mention the hottest new shoes, a movie you want to see, or an obscure camping supply you just discovered. Within minutes, that very thing pops up in the sidebar of an entirely unrelated website. Your immediate assumption might be that your phone is listening […]