5 SEO Trends to Look Out For in 2022
Following the latest search engine optimization (SEO) developments and keeping up with what’s changed is a job in and of itself. If your New Year’s Resolution includes getting up to speed with some of the most prominent SEO trends for the year, Gatorworks is here to help. The following 2022 SEO trends will be ones […]
Welcome Our New Gator on the Block, Kristen!
The new year is here, and Gatorworks is excited to serve our clients even better with talented new account managers in 2022. That’s why we’re happy to welcome Kristen Lalonde to the team! We look forward to meeting clients’ needs with Kristen’s keen work ethic, knack for organization, and skills as a natural problem solver! […]
6 Reasons to Hire a Local SEO Company
Your audience is searching for products and services, from what restaurant to pick up dinner from to a local law firm or health care provider. Are they seeing your website on Google? And are you showing them the content they want to see? These users are self-selecting for the things they want – and if […]
Gatorworks Welcomes Luna Rocha to the Digital Marketing Team!
While 2021 may be winding down, things are heating up at Gatorworks! As we continue to expand to meet the digital marketing needs of our clients, we’re excited to bring new talent to our teams. With that said, please welcome Addy Award–winning, Search Engine Land–published Luna Rocha, our new Targeted Display Specialist! Please tell us […]
5 Reasons Why You Need Custom Web Design, Not Templates
You’re spending money on an effective marketing plan to drive traffic to your website. But is your audience going to like what they find? Web design from a template or automated website software does nothing to enhance your user’s experience. And worse—it may cost you a conversion. Don’t skimp on your design. With custom web […]
5 Pay-Per-Click Benefits You Should Know About
You have an awesome website. An innovative product. A life-changing service. But, no one knows about it. Don’t worry—pay-per-click advertising is here to save the day. Pay-per-click (PPC) advertising is an effective way to drive traffic to your website. There is an audience searching for your product, and with PPC, they can find you much […]
The 4 Stages of Content Development
It may seem simple to sit down and crank out a blog or email, but it is important to first understand the “why’s” and “what’s” behind your output. Why are you producing this content? What is its function for your company? What value does this bring to your audience? When developing your creative content, think […]
Jordan Joins the Team of Account Managers at Gatorworks!
As Gatorworks continues to grow in 2021, we found we needed more assistance dedicated to managing new projects and clients. With a great deal of experience creating and implementing marketing plans to promote business across print, broadcast, and online media, Jordan Basham is ready to lead clients to success! Tell us a bit about yourself, […]
New Gator on the Block Alert! Meet Allison!
It’s hard to believe that 2021 is more than halfway finished, but business at Gatorworks isn’t slowing down. To keep up with our growing clientele and content output, we knew that another experienced content marketer was a must. We are excited to welcome our newest Content Strategist, Allison Whittenburg! What gets you into the writing […]
Grow Your Local Business With YouTube Ads
As one of the top social media networks available, YouTube consistently proves to be a fantastic source of information and entertainment. At any given time of day, over two billion monthly users worldwide are searching and watching videos on politics, sports, pop culture, and more. For businesses big and small—YouTube can be an invaluable resource […]
5 Steps to Developing a Solid Brand
Branding is one of the most important aspects of running a business. You’ve worked hard to conceptualize your business, and you want it to have a unique personality. The best way to give your business a voice is through effective brand development. Why Your Brand Matters Your company’s brand is more than the products or […]
25 Questions You Should Ask Before A Website Redesign
A new website or website redesign project is a big undertaking. As experts of our craft, we understand how daunting it can feel. The first step is making a connection with a digital agency who best fits your needs. Like any kind of interview, you need to ask some questions to figure out if you’re […]
How Targeted Email Helps You Reach New Customers
Let’s say your business has an upcoming sale you want to promote. There are plenty of methods to promote this to your existing customers. However, how do you get this out to new customers? With so many methods of digital marketing, how do you know which will work? When you want to reach new customers […]
Gatorworks’ Team Welcomes Timothy In Time for the New Year!
2020 flew by and business is booming for Gatorworks! We are continuously working with our clients to start the new year off strong, which requires a good deal of content for service lines such as SEO, Targeted Display, Paid Social Ads, and more. Gatorworks realized this need and immediately began the search for someone with […]