Category: Social Media

November 20, 2019

Key Features on Facebook Timeline for Business

Facebook began rolling out the business edition of its new Timeline format shortly after most personal pages were required to adopt Timeline in December 2011. Timeline for business pages will become mandatory on March 30. Here’s some of the features you should take advantage of to make the most of the new format.

August 1, 2018

The Quick n’ Dirty 10 Step Guide to Social Media Analytics

Some may read this article title and think, “Analytics? No thank you.” Most people are intimidated by numbers and data—and for good reason! But we’re here to crush those fears and help you become a pro at analyzing the success of your social media efforts with our Quick n’ Dirty 10-Step Guide to Social Media […]

September 24, 2017

Gatorworks Is Hiring A Social Media Specialist

Job Description Are you a social media rockstar? Do you enjoy learning the interesting new things social media platforms can do? Are you a creative thinker who also enjoys seeing results? The Social Media Specialist is responsible for creating engaging, interesting content for clients on social media and through email marketing. The aim is to […]

August 9, 2017

Features of Facebook for Business Expand Social Media Impact

Social media has quickly become a very important and highly productive tool for businesses in all industries. If you don’t have social media accounts, customers will become suspicious of how legitimate you could be. Customers want to opt in, they want to engage with you. With updates to advertising and account management, Facebook is making […]

July 20, 2017

Social Media Triage: How To Pick A Platform

What Is Triage? In urgent or emergency times, a triage system is often developed. For example, a paramedic at a car wreck must make the call as to who to treat and transport first. He simply cannot see to all of the patients at once. So, he must first learn about them and then make […]

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

April 5, 2016

Facebook Advertising Dumps the 20% Text Rule

Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]

March 21, 2016

An Introduction to Inbound Marketing

You might have seen multiple mentions of Inbound Marketing on our site, but you may be scratching your head and wondering what that actually means. This form of marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume information or make decisions about a product or […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

December 15, 2014

The Advantage of Facebook Marketing

It’s no secret that if you want to build an online presence you have to be on Facebook. Creating and maintaining a Facebook fan page is a great way to interact with your customers and grow your business. According to Alexa.com, Facebook is the second most visited website on the planet (after Google).