An Introduction to Inbound Marketing
If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun.
Maintaining SEO Rankings when Redesigning a Website
So, you’re ready to give your website a makeover. You want something really cool with the latest and greatest design and tech, right? Absolutely. A site refresh is an exciting endeavor for any business. A well-thought-out redesign has the potential to bring all the right traffic and new leads. It can improve your branding and […]
WordPress vs Squarespace, Wix, or Weebly Isn’t a Real Question
The Big Fight: WordPress vs Squarespace At Gatorworks, we answer calls and emails all the time from people who want to know why they should custom build a website through WordPress instead of using one of the cheaper options. Through Wix, Weebly, and Squarespace, you can create a site yourself for very little money […]
Gatorworks Offers Free Digital Marketing Audit
Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.
Does Google Know Where Your Business Is Located?
Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]
Mobile-Friendly Websites Are Google-Friendly Websites
Google has confirmed that more than half of all Internet searches today come from mobile or tablet devices. Mobile search is often responsible for as much as 60-70% of the traffic for some of our clients. It is a phenomenon that is only going to increase as more people get access to smart-phones and tablets. […]
Gatorworks Founder & President Buys Out Business Partner
The Gatorworks Partnership Gatorworks founder and president, Brian Rodriguez bought out his long-time business partner Charlie Davis and is now sole owner of the digital agency. Rodriguez founded Gatorworks in 2005 and soon brought Davis on as a partner in August of that year. An entrepreneur and strategic consultant, Davis is president of Liquid Ventures, […]
Removing Ghost Referral Spam from Google Analytics
If you use Google Analytics for your website you may have noticed a recent increase in referral traffic within the Analytics platform. While this spam issue has been increasing for some time now, after the start of 1015 it’s gotten way out of control. Referral spam occurs when some unscrupulous website owner attempts to […]
Upcoming Google Change Important for Websites in Baton Rouge
On March 4, 2015 at SMX West, Google’s Gary Illyes addressed upcoming changes to the Google ranking algorithm for mobile searches. As it often does, the Internet marketing world blew up after the information was released to the general public. For websites in Baton Rouge, this is going to become important in the next […]
Google AdWords Changing Credit Card Payments Rules
Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.
An Online Advertising Overview
Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.
The Ins and Outs of E−commerce Marketing
If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.
Proactive Reputation Management
Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?
LinkedIn: The Ultimate B to B Advertising
You’ve been told this over and over by colleagues, the media, and trusted business partners. But most B2B business owners understand that traditional social networks like Facebook and Twitter are not always the best solution, no matter what online marketing companies tell you.