Category: Pay Per Click Advertising

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

October 18, 2016

The Right Baton Rouge Agency For Google Adwords

Understanding Google Adwords and Pay-Per-Click Ads Have you ever experienced a pest problem or water leak? In those scenarios, there’s no time to waste. So chances are you immediately pulled out your phone or computer to perform a search on Google. The first set of results you will see are Google Ads. They can be […]

August 2, 2016

Google Adwords Grants for Non-Profits

Google Adwords Grants are given out by Google to worthy non-profits around the world. Could your non-profit use $10,000 in free advertising? Most could. Gatorworks can help you obtain a Google Adwords Grant and soon after your organization could be advertising online to thousands! Double-check these items to ensure your non-profit qualifies. Your organization must: […]

June 6, 2016

Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

February 24, 2016

Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

December 22, 2014

Google AdWords Changing Credit Card Payments Rules

Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.

December 1, 2014

An Online Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.

October 1, 2014

The Ins and Outs of E−commerce Marketing

If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.

July 31, 2014

Online Display Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]