Category: Pay Per Click Advertising

November 23, 2020

Why Google Ads Management Should Use SKAG (What Is SKAG?)

You may have been in this situation before. You need something urgent or in a timely manner, such as a tire repair, and google “tire repair shop near me” and see ads for a couple of nearby mechanic shops. Those first few selections at the top of your results page are pay-per-click (PPC) ads. PPC […]

August 17, 2020

Measuring ROI with Google Ads

So, you’re interested in driving quality traffic to your website with Google Ads. After a little research, you realize setting up and managing an account is out of the question. It’s too technical, too complicated, or too “in-the-weeds.” So instead, you hire a professional to set up and optimize your account. Great!  Now you are […]

June 27, 2019

The Right Baton Rouge Agency For Google Adwords

Understanding Google Adwords and Pay-Per-Click Ads Have you ever had a pest problem or water leak in your home? In those scenarios, you can’t waste time! Due to the urgency, you likely pulled out your phone or computer and did a quick Google search for help. Those first set of results you see are Google […]

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

August 2, 2016

Google Adwords Grants for Non-Profits

Google Adwords Grants are given out by Google to worthy non-profits around the world. Could your non-profit use $10,000 in free advertising? Most could. Gatorworks can help you obtain a Google Adwords Grant and soon after your organization could be advertising online to thousands! Double-check these items to ensure your non-profit qualifies. Your organization must: […]

June 6, 2016

Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

February 24, 2016

Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

December 22, 2014

Google AdWords Changing Credit Card Payments Rules

Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.

December 1, 2014

An Online Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.

October 1, 2014

The Ins and Outs of E−commerce Marketing

If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.

July 31, 2014

Online Display Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]

July 11, 2014

The Benefits of Pay-Per-Click Advertising

Pay-per-click advertising – sometimes referred to as PPC or search engine marketing – is the process of purchasing ads through one of the major search engines to get links to your website in front of the eyes of searchers. Unlike organic search engine optimization, or SEO, pay-per-click advertising allows you to pay a fee (usually based on an auction system) to get your advertisements to show when a person types in a specific search query.

April 16, 2014

Understanding Pay-Per-Click Quality Score

Pay-per-click advertising is one of the best and most targeted ways to drive traffic to your website. With paid search, you can enter a few keywords, write some targted ads, and be on the first page of the search engine results page in a matter of minutes (though a couple hours is more feesible).