You have an awesome website. An innovative product. A life-changing service. But, no one knows about it. Don’t worry—pay-per-click advertising is here to save the day. Pay-per-click (PPC) advertising is an effective way to drive traffic to your website. There is an audience searching for your product, and with PPC, they can find you much more easily. If you are considering investing in pay-per-click advertising, here are five benefits of PPC that you should know.
1. Users Self-Select
With Google Ads and other types of pay-per-click, you are not trying to convince users that they need your product or service. Instead, you are serving ads to individuals who are part of your target audience—meaning they have already shown interest in what you have to offer. Maybe this person has already visited your website. Or, maybe they fall into the age demographic and location you are wanting to target. These users are not questioning whether or not what you have to offer is right for them. They are ready to buy. With PPC, you can target these ideal customers from the very beginning.
2. Pay-Per-Click Advertising Is Cost-Effective
With PPC, the advertiser sets a fixed or auctionable amount to pay each time one of your ads is clicked. As the name implies, you only pay per click to your website. Just because an end-user is served an ad does not equate to a website visit. With the help of a pay-per-click agency and Google Premier Partner like Gatorworks and a well-thought-out marketing campaign, you can see near-instant results. Setting your cost-per-click (CPC) or establishing it through auction leaves you in control of your budget! Based on platform algorithms, you will never pay more than what you set as your daily or monthly budget. As you continue to optimize your campaign, you can see your payments turn into success-driven results.
The first month of any pay-per-click campaign should be the worst. It should be optimized as you go along and get better and better in terms of results.
3. Measuring and Tracking
As compared to traditional media advertising through television, radio, billboards, and more, digital advertising offers one of the most transparent processes for monitoring your results throughout your campaign. With pay-per-click advertising, your conversion goals are easily tracked. Since PPC advertising runs through Google Ads, you can follow along with your performance specifics easily through Google Analytics. Gauge your impressions, ad clicks, and any conversions you have received from your current campaign. Then, you can assess the success of your campaign and pivot or edit your advertising to better align with your goals.
4. PPC Blends With Other Marketing Tactics
Pay-per-click advertising is a fantastic way to accomplish your business and marketing goals. PPC is easily incorporated with your Search Engine Optimization (SEO). The target audiences for PPC and SEO are often the same or overlapping. With the use of a PPC campaign, you can test out your SEO keywords, including your organic keywords! This can also help you to better understand how to focus your SEO, retargeting, and content marketing processes.
5. Pay-Per-Click Offers Many Targeting Options
From using targeted keywords to studying your audience’s past behaviors, you can make sure that your ads are reaching the right viewers and gaining the highest amount of impressions possible. By monitoring ads and establishing what gives you the highest performance, you can determine which targeting options work best for you. You can also access metrics that make local targeting much easier. PPC advertising allows you to reach new audiences and retarget those who have been reached in the past but didn’t convert. Using PPC, you can rest assured that you are reaching the right audiences with the right content at the right time.
Discover Pay-Per-Click Benefits With Gatorworks!
Gatorworks knows the ins and outs of PPC advertising. With our knowledge of search engine marketing, we can help you capture the right audiences to help grow your brand awareness or sell your products and services. Let us help you make the right decisions to drive your highest return! If you are ready to harness pay-per-click benefits for your company, get in touch with us today at 225-924-6109. Or, send us a message through our website. We look forward to helping you find success with PPC advertising!