Search Engine Marketing (PPC)

Strategic online pay-per-click ads to capture the right person at the right time.

What if every time someone searched for a product or service you sell, you could show them an ad for your company? You can with pay-per-click (PPC) advertising and we can help you capture those leads.

Explore PPC Campaigns

All Capabilities

Search engine marketing allows you to control what keywords drive traffic to your website and the exact page those visitors see when they click on your advertisement. This is done through a pay-per-click model that is geared at targeting users at the exact time they’re looking for the product or service you offer.

The first step towards a successful PPC campaign is finding a company that will help you make the right decisions. The best thing about pay-per-click advertising is that we are able to capture searchers who already want what you have to offer!

Google Adwords & Bing Ads

Gatorworks has Google Qualified and Bing Accredited individuals on staff who offer the experience, knowledge, and creativity needed to help you lower costs, improve returns, and run successful search marketing campaigns. From traditional search ads, to remarketing, display and video advertising, we strategize and goal-set with you throughout the process to help ensure you get the biggest bang for your buck.

Pay-Per-Click Advertising

Search Ads
Remarketing
Display Advertising
Product Listing Ads
Video Ads

Google Ad Grants for Nonprofits

Gatorworks also offers discounted help to nonprofit organizations through the Google Ad Grants program. If you would like to learn more about PPC for nonprofits we are happy to help!

Work With A PPC Agency That Is Conversion Focused

At Gatorworks, we don’t focus on clicks or impressions. Instead, we help you identify meaningful conversions for your business—whether that’s a phone call, an online form, or other online action—and we track that to determine our success. We want to figure out if the ads are truly working to create additional revenue for you. If you would like to learn more about how we can help your business grow with search engine marketing, give us a call today at 225-924-6109.

Let’s Talk PPC

What is SEM in digital marketing?

In digital marketing, Search Engine Marketing (SEM) involves promoting websites by increasing their visibility in search engine results pages (SERP) through paid advertising. SEM encompasses strategies such as pay-per-click (PPC) ads, which are meticulously planned to target specific keywords and demographics. As a search engine marketing agency in Baton Rouge, Gatorworks provides structured and data-driven SEM services to help businesses attract immediate traffic and leads.
SEM vs SEO: what are the differences?

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) both aim to boost search engine visibility, but they use different methods. SEM/PPC involves paid advertising to gain instant visibility, while SEO focuses on organic techniques to improve rankings through optimized content and site structure over time. Baton Rouge businesses can benefit from a steady and balanced approach by leveraging the benefits of both SEM and SEO.
How quickly can I see results from an SEM campaign?

Results from an SEM campaign can be seen almost immediately after the ads go live, often within hours to a few days. This quick turnaround is due to the paid nature of SEM, which allows your ads to appear at the top of search engine results pages quickly. As a PPC agency in Baton Rouge, Gatorworks builds and manages your SEM campaigns to ensure optimal performance and fast results!