Targeted Display
Digital display ads shown to users through highly targeted tactics.
Targeted display is a blend of tactics that finds your customers exactly where they are. Using unique data, you can display targeted advertisements to Internet users who are most likely to purchase your product or service. Those clichés about low-hanging fruit and fish in a barrel totally apply. Browse all our tactics below and learn about our previous campaigns.
Geo-Fencing
We all understand the importance of keeping your business top-of-mind with your customers, but determining where they are likely to be is always a struggle. Now, with a technology called geo-fencing, we can easily accomplish both to increase business!
Site Retargeting
Roughly 98% of website visitors leave without converting into customers. With site retargeting, you can re-engage those consumers with an entirely new level of performance and insight. Increase your brand exposure by following users based upon their browsing behavior. It can also effectively convert visitors into purchasers.
Contextual Targeting
Connect with potential customers by showing relevant ads to users as they browse related content. Contextual targeting looks at the category or keywords of the viewed page and serves the viewer ads relevant to the page’s content.
CRM Targeting
Bring your offline data online with CRM targeting from Gatorworks. CRM targeting allows advertisers to upload data from an existing or purchased database of names, email and postal addresses, etc. into our platform and show ads to those users as they surf the web.
Keyword Search Retargeting
Connect with more people searching online. Our industry-leading, keyword-level Search Retargeting connects more often more effectively. Search Retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display.
Addressable Geo-Fencing
Combining the power of hyperlocal geo-fencing technology with demographic targeting, Addressable Geo-Fencing is the best of both worlds! Additionally, it could be the best way to reach your target audiences.
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What is display advertising?
Display advertising involves strategically placing banner ads, images, or videos on websites and apps to promote products or services. Unlike text-based ads, display ads leverage visual engagement and advanced targeting capabilities. Gatorworks offers sophisticated display advertising in Baton Rouge, designed to enhance brand visibility and drive targeted traffic through precise audience segmentation and creative design.
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What is retargeting in digital marketing?
Retargeting in digital marketing is a strategy that targets users who have previously visited your website or interacted with your content but did not complete a desired action, like making a purchase. By showing these users relevant display ads as they browse other sites, businesses can re-engage them and encourage conversions. As a display ads agency in Baton Rouge, Gatorworks can implement effective retargeting campaigns to maximize the impact of your marketing efforts.
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How does a display ads agency determine the best ad targeting strategy for my business?
A display ads agency determines the optimal ad targeting strategy by conducting a thorough analysis of your business objectives, target audience, and historical campaign data. Gatorworks employs advanced data analytics to identify key demographics, interests, and behavioral patterns. This data-driven approach ensures your display advertising campaigns are precisely targeted, maximizing ad spend efficiency and campaign success in Baton Rouge and beyond.
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