Connect with more people searching online. Our industry-leading, keyword-level Search Retargeting connects more often more effectively.
Search Retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display. Intent data – such as keyword search terms – are the most effective targeting data available. Search Retargeting enables advertisers to target potential customers with display ads based on the searches they perform across the web. We possess the ability to target users on the basis of their own search activity outside of search engines. This self-selection enables our targeting to be that much more specific and effective.
- Keyword Level Bidding, Reporting, and Optimization: Gatorworks offers full visibility and control for each targeted keyword. Just like in search marketing, the ability to vary bids for individual keywords is vital to achieve optimal results.
- Variable Recency: Recency is a major factor in optimizing towards CPA, CTR, and CPC goals. Gatorworks enables variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search.
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