Contextual Targeting

Connect with potential customers by showing relevant ads to users as they browse related content.

Contextual targeting looks at the category or keywords of the viewed page and serves the viewer ads relevant to the page’s content. This can be done based on the pages they are currently viewing or pages they have visited in the past. Users will only see ads they are interested in, saving valuable impressions for the right potential customers.

Keyword Contextual Targeting

Create a custom list of keywords relevant to your product or business. Our contextual targeting technology scours the Internet to find sites with content containing those keywords. Then, we serve your ad on these related pages.

Category Contextual Targeting

Serve your ad only on pages relevant to your target audience, product, or business. Maximize the delivery of your ads with an extended selection of over 300 categorical contexts defined by the IAB (Internet Advertising Bureau).

Keyword/Category Contextual Combination

Combine keyword and contextual targeting to create a fully customized solution to target only the users interested in the content of your ad.

 

Gatorworks Advantages

  • Maximized Efficiency: Create your own relevant audience with keyword and category contextualization to get maximum return for your marketing dollars.
  • Custom Scale: Our contextual targeting lets advertisers target users on a broadband scale through categories. Advertisers can also get granular by targeting on the keyword level.
  • Total Transparency: Know exactly how each keyword and category performs through our standard transparent reporting. Adapt and optimize campaigns on the fly to leverage top performing keywords and categories to increase campaign effectiveness.

 

Questions? Contact Us!