Bring your offline data online with CRM targeting from Gatorworks.
CRM (customer-relationship management) Targeting allows advertisers to upload data from an existing or purchased database of names, email and postal addresses, etc. into our platform and show ads to those users as they surf the web.
Customer data is onboarded into our platform and users are matched with their online profiles and served the advertiser’s ad(s) across the web.
- Direct Advertising: Users are matched one-to-one to build a relevant, targeted audience for an advertiser’s campaign(s).
- Boost Brand Exposure: By bringing offline data into the Gatorworks platform, advertisers can show ads to their offline audience while they are online, creating a second customer touch point.
- Data Privacy: CRM data onboarded into the our platform is anonymized and scrubbed of any personally identifiable information, so there’s no risk of a breach in privacy.