Search Engine Optimization (SEO)

A sustainable solution to growing organic website traffic with long-term results.

Have you ever wondered, “How can I get my website to rank well in Google?” Search engine optimization (SEO) builds a bridge from search engines (such as Google) straight to your website. Like real bridges, SEO takes time to build, but results in long-lasting pathways guiding qualified potential customers to your site.

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SEO Consulting & Management

Boosting your website to the top of the search results is a goal for many businesses. Because it’s so sought after, there are many companies out there offering a “quick fix” to help websites get ranked for their target keywords. Unfortunately, a lot of these tactics are not sustainable, and often include strategies that Google continually fights against. A poor solution we see often is “keyword stuffing”—the action of putting in as many keywords as possible with no regard to human consumption. This tactic has been retired from Google for more than five years and in fact, hurts your site’s SEO.

Overall, you need a long-term strategy to bring organic website traffic to your site. This “organic traffic” is defined by people finding your site via keywords within a search engine. Search engines love this flow of traffic and, put simply, the more traffic you have, the higher you rank. But it’s difficult finding a company that both understands Google’s algorithms and is able to keep up with the ever-changing landscape of SEO. At Gatorworks, we provide quality, forward-thinking, SEO consulting and management services to increase your site’s ranking in the long term—rankings that will leave your competitors in the dust.

The SEO Process

Like all quality work, search engine optimization can’t be done overnight. It takes time and commitment to change your website into a recognized online resource to your target market. A constant flow of work ensures that your site is not only able to keep up, but will stay ahead.

Our process begins with thorough research of the competition and industry keyword analysis to determine your site’s current ranking on Google. Then, we evaluate what opportunities and challenges need to be addressed to get your desired traffic. After the initial analysis, we work on a strategy that will increase site visits, which will lead to a healthy return on your marketing investment.

A Baton Rouge SEO Company With a National Reach

At Gatorworks, we specialize in enhancing search engine visibility for businesses across Baton Rouge, New Orleans, and nearby areas. From small businesses to large enterprises, our team tailors SEO strategies that meet the unique needs of each local market. Our expertise also extends nationally, allowing us to help companies across a wide range of industries and markets boost their search engine presence and achieve impactful results.

Discover how our professionals can improve your website using on-page and off-page optimization.

On-Page Optimization

Meta Tag Optimization
Site Structure and Navigation
Content Creation and Optimization
Internal Linking
Redirection & Error Checking
Site Speed

Off-Page Optimization

Quality Link Building
Social Integration & Signals
Relevant Directory Citations

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What can I expect during the initial SEO process?

During the initial SEO process, you can expect a comprehensive audit of your website, an analysis of your competitors, and identification of key areas for improvement. As a Baton Rouge SEO company, Gatorworks will perform in-depth keyword research, optimize your site’s content and structure, and devise a customized strategy to boost your search engine visibility. This analytical groundwork is essential for achieving effective and sustained SEO results.
What are “keywords,” and how are they selected for my business?

Keywords are critical elements of Search Engine Optimization, representing the specific words or phrases that potential customers use when searching online. Gatorworks selects keywords through rigorous research, evaluating factors such as search volume, competition, and relevance to your business. Our SEO and content specialists then strategically incorporate these keywords into your website with the goal of enhancing search engine rankings and attracting quality traffic.
How long does it take to see results from SEO?

The timeline for seeing results from SEO can vary, typically ranging from a few months to over six months, depending on factors like your industry’s competitiveness and your website’s current state. As part of our SEO management plan, Gatorworks will continually monitor and adjust your strategy, ensuring steady progress. This approach helps you achieve and maintain higher rankings on search engine results pages through data-driven insights and ongoing optimization.