The 4 Stages of Content Development

July 15, 2021

It may seem simple to sit down and crank out a blog or email, but it is important to first understand the “why’s” and “what’s” behind your output. Why are you producing this content? What is its function for your company? What value does this bring to your audience? When developing your creative content, think about its purpose. You want your writing, social advertising, and site content to add value to your brand. It may push a sale, connect you with your audience, or promote organic traffic to your website. 

This is where a content development strategy can come into play for your Baton Rouge company. Producing quality content is an important part of the process. Just remember to always pair it with an effective, results-driven strategy. These steps can help you develop exceptional, high-performing content.

1. Do Your Research

The first step in developing your strategy is to carry out internal research. Establish who your target audience is, what their needs are, and what purpose your content serves. Should it be educational? Does it help your consumers solve a problem? Are you looking to make a sale or gather more information about your audience? These questions help you to determine what types of content are beneficial to produce. 

Next, determine which platforms to post on. Think about your audience and what types of media they consume. This dictates if Facebook or Instagram ads, blogs, or targeted emails are the best channels for your content. Finally, take note of what your competition is doing. This can help to outrank other brands and learn essential ways to communicate with your audience. 

2. Map Out a Content Calendar

Once you have your content thought through and planned out, it’s time to build a content calendar. This helps to keep your information cleanly organized so that no assets get lost along the way. Content calendars also help each team member know which tasks they are responsible for. Map out your monthly blogs and social posts. Assign task owners, writers, proofers, and posters. Prioritize content so you know what should be completed first. By organizing your content development into calendars, you can save time with effective planning. This makes the overall process more efficient.

3. Output

Now, you need to create and finalize your content. Take the time to write and design the best quality content possible. It doesn’t matter if it is a long-form email, streamlined ad copy, or a 500-word blog for your website. Write content that your reading finds engaging and offers valuable information. Deliver an emotional message or share solutions to relevant problems. Incorporate eye-catching graphics or helpful infographics. Once you have your piece finished, proofread your content to eliminate any mistakes. And, remember to incorporate your targeted keywords for a fighting chance for ranking with search engines.

4. Optimize Your Content For SEO

Search Engine Optimization (SEO) makes it more attractive to search engines, like Google. Pay attention to the readability of your sentence structure and use of passive voice. Incorporate your target keywords without sacrificing the flow of your content. Optimize blogs with appropriate heading styles and meta descriptions. With this optimization checked off your list, you can post your content. 

Even after posting your content, the process is not finished. Follow up by regularly reviewing your processes. If you have successful posts, analyze what parts of your strategy are the most effective. If you find holes in your strategy, adjust as needed. Collect information on what works and what does not. With these strengths and weaknesses in mind, you can set future content up for success!

Want to Grow Your Content Development Strategy In Baton Rouge?

The skilled SEO specialist, writers, and designers at Gatorwork know the ins and outs of content development. If you are looking to enhance your online presence, we’re ready with quality content development for those in Baton Rouge and beyond. We work with you to grasp your company’s goals and understand the needs of your audience. With this knowledge, we develop content that engages your audience, promotes profit, and adds value to your brand. If you’re ready to get started, give us a call today at 225-924-6109 or message us online. We look forward to helping you develop your content development strategy!