The 4 Stages of Content Development
It may seem simple to sit down and crank out a blog or email, but it is important to first understand the “why’s” and “what’s” behind your output. Why are you producing this content? What is its function for your company? What value does this bring to your audience? When developing your creative content, think […]
Grow Your Local Business With YouTube Ads
As one of the top social media networks available, YouTube consistently proves to be a fantastic source of information and entertainment. At any given time of day, over two billion monthly users worldwide are searching and watching videos on politics, sports, pop culture, and more. For businesses big and small—YouTube can be an invaluable resource […]
25 Questions You Should Ask Before A Website Redesign
A new website or website redesign project is a big undertaking. As experts of our craft, we understand how daunting it can feel. The first step is making a connection with a digital agency who best fits your needs. Like any kind of interview, you need to ask some questions to figure out if you’re […]
Gatorworks named one of the Best Places to Work in Baton Rouge 2019
Gatorworks was recently named as one of the 2019 Best Places to Work in Baton Rouge. The awards program is a project of the Greater Baton Rouge Business Report, the Greater Baton Rouge Society for Human Resource Management, and Best Companies Group. This survey and awards program was created in 2014 to identify, recognize, and […]
The 5 Big Reasons Why You Don’t See Your Own Display Ads
We see it all the time. You spend all this money and effort in creating these gorgeous HTML5 banner ads to be displayed across the Internet, but you can’t find a single one of them in the wild. It can be frustrating, especially as the days tick on and you haven’t seen a single ad […]
Interested In Utilizing Geofencing In Baton Rouge?
As a growing business in Greater Baton Rouge it’s important to investigate every marketing resource out there—especially newer ones. One new tactic you need to be aware of in particular is a service called geofencing. This service is still being discovered by companies big and small. As time goes on, its popularity only grows. But […]
Gatorworks Is Hiring A Content Strategist
Job Description Do you think strategically when it comes to developing and maintaining website, blog, and ad copy? Do you enjoy research and analysis for various services and products across a wide spectrum of industries? Do you keep track of all the new ways to convey a message online? The Content Strategist is responsible for […]
Gatorworks Launches City Pork & Southfin Poke Restaurant Websites
We’re only in March and Gatorworks has already had a very exciting year so far! Not only do we have many interesting projects in the queue, we recently launched two sites for a family of restaurants which is well known in the Greater Baton Rouge Area: City Pork restaurants and their new venture, Southfin Poke. […]
Does Google Know Where Your Business Is Located?
Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]
Google Adwords Is Making Big Changes
We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]
Gatorworks Wins Two Awards for Website Design
We are proud to announce that for the 2015 year, Gatorworks received two American Advertising Federation awards (ADDYs) for the New Schools for Baton Rouge website and Giraphic Prints website! Website design is what we are known for and we were pleased to be able to create beautiful web portals for our clients. Of course […]
Adwords Moving Away From Right-Side Ads
UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]
How Should You Manage a Bad Review Online?
The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.
Proactive Reputation Management
Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?