Gatorworks Is Hiring A Content Strategist

Job Description Do you think strategically when it comes to developing and maintaining website, blog, and ad copy? Do you enjoy research and analysis for various services and products across a wide spectrum of industries? Do you keep track of all the new ways to convey a message online? The Content Strategist is responsible for […]

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Gatorworks Launches City Pork & Southfin Poke Restaurant Websites

We’re only in March and Gatorworks has already had a very exciting year so far! Not only do we have many interesting projects in the queue, we recently launched two sites for a family of restaurants which is well known in the Greater Baton Rouge Area: City Pork restaurants and their new venture, Southfin Poke. […]

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Does Google Know Where Your Business Is Located?

Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]

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  • Online Marketing
  • Search
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Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

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  • Business
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  • Google Adwords
  • Pay Per Click Advertising
  • Search

Gatorworks Wins Two Awards for Website Design

We are proud to announce that for the 2015 year, Gatorworks received two American Advertising Federation awards (ADDYs) for the New Schools for Baton Rouge website and Giraphic Prints website! Website design is what we are known for and we were pleased to be able to create beautiful web portals for our clients. Of course […]

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Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

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  • Google Adwords
  • Pay Per Click Advertising

How Should You Manage a Bad Review Online?

The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.

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Proactive Reputation Management

Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?

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  • Social Media