Category: Digital Marketing

July 20, 2020

Targeted Display: Demographic vs. Behavioral Targeting

In the world of targeted advertising, geo-fencing is the king. You can target prospective customers wherever they may be with Targeted Display. Targeting your competitor businesses directly and tracking shoppers for up to 30 days are phenomenal bonuses. However, geo-fencing is not a one-trick pony, and there’s another arrow in this quiver and its name […]

July 13, 2020

Is Your Phone Listening to Your Conversations?

How many times has this happened to you? In conversation, you mention the hottest new shoes, a movie you want to see, or an obscure camping supply you just discovered. Within minutes, that very thing pops up in the sidebar of an entirely unrelated website. Your immediate assumption might be that your phone is listening […]

May 11, 2020

An Introduction to Inbound Marketing

If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun.

April 21, 2020

Digital Marketing During A Pandemic

Even if you’re lucky enough to have your health, the economic impacts of the current pandemic are growing. If you’re a business owner, you’ve likely been faced with some really tough decisions. We understand—this is something most of us have never imagined, much less prepared for. For those of us that can still invest in […]

January 29, 2020

Our 10 Most-Viewed Blogs Of 2019

Whew! This year has come and gone in what feels like only a mere moment. We’re sure you’re curious about how Gatorworks has come along in the past year as a digital marketing agency in Baton Rouge. For example, we’ve grown our services and got nine new members to our team! But as far as […]

September 18, 2019

The 5 Big Reasons Why You Don’t See Your Own Display Ads

We see it all the time. You spend all this money and effort in creating these gorgeous HTML5 banner ads to be displayed across the Internet, but you can’t find a single one of them in the wild. It can be frustrating, especially as the days tick on and you haven’t seen a single ad […]

September 1, 2019

Interested In Utilizing Geofencing In Baton Rouge?

As a growing business in Greater Baton Rouge it’s important to investigate every marketing resource out there⁠—especially newer ones. One new tactic you need to be aware of in particular is a service called geofencing. This service is still being discovered by companies big and small. As time goes on, its popularity only grows. But […]

July 2, 2019

Targeted Display for Targeted Results

How Targeted Display Targets Your Customers in Baton Rouge Are you interested in communicating better with potential customers? To paraphrase “The Little Mermaid,” you want to be where the people are! Aptly named, targeted display in Baton Rouge targets your customers where they’re spending their digital time. Using data based on their online behavior, you […]

June 27, 2019

The Right Baton Rouge Agency For Google Adwords

Understanding Google Adwords and Pay-Per-Click Ads Have you ever had a pest problem or water leak in your home? In those scenarios, you can’t waste time! Due to the urgency, you likely pulled out your phone or computer and did a quick Google search for help. Those first set of results you see are Google […]

January 26, 2018

Gatorworks is Growing – Welcome to the team, Laine!

This is an exciting and prosperous time for Gatorworks. With a new office in sight and an ever-growing team, 2018 is looking to be our best year yet. We want to welcome the newest member of the Gatorworks crew, Junior Digital Consultant, Laine Arnold. Her creative capabilities, attention to detail, and eagerness to master the […]

August 1, 2017

Digital Marketing Agency Gatorworks Partners With Guaranty Communications

  It’s time to celebrate! Baton Rouge digital marketing agency Gatorworks has been acquired by Guaranty Communications with both teams looking to amplify the other’s efforts. Brian Rodriguez will remain President of Gatorworks and continue to lead the team in accordance with the values he has emphasized for years. That includes high quality customer service […]

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

August 2, 2016

Google Adwords Grants for Non-Profits

Google Adwords Grants are given out by Google to worthy non-profits around the world. Could your non-profit use $10,000 in free advertising? Most could. Gatorworks can help you obtain a Google Adwords Grant and soon after your organization could be advertising online to thousands! Double-check these items to ensure your non-profit qualifies. Your organization must: […]

July 13, 2016

Does Google Know Where Your Business Is Located?

Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]