Category: Digital Marketing

January 26, 2018

Gatorworks is Growing – Welcome to the team, Laine!

This is an exciting and prosperous time for Gatorworks. With a new office in sight and an ever-growing team, 2018 is looking to be our best year yet. We want to welcome the newest member of the Gatorworks crew, Junior Digital Consultant, Laine Arnold. Her creative capabilities, attention to detail, and eagerness to master the […]

August 1, 2017

Digital Marketing Agency Gatorworks Partners With Guaranty Communications

  It’s time to celebrate! Baton Rouge digital marketing agency Gatorworks has been acquired by Guaranty Communications with both teams looking to amplify the other’s efforts. Brian Rodriguez will remain President of Gatorworks and continue to lead the team in accordance with the values he has emphasized for years. That includes high quality customer service […]

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

October 18, 2016

The Right Baton Rouge Agency For Google Adwords

Understanding Google Adwords and Pay-Per-Click Ads Have you ever experienced a pest problem or water leak? In those scenarios, there’s no time to waste. So chances are you immediately pulled out your phone or computer to perform a search on Google. The first set of results you will see are Google Ads. They can be […]

August 2, 2016

Google Adwords Grants for Non-Profits

Google Adwords Grants are given out by Google to worthy non-profits around the world. Could your non-profit use $10,000 in free advertising? Most could. Gatorworks can help you obtain a Google Adwords Grant and soon after your organization could be advertising online to thousands! Double-check these items to ensure your non-profit qualifies. Your organization must: […]

July 13, 2016

Does Google Know Where Your Business Is Located?

Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]

June 6, 2016

Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

May 23, 2016

Mobile-Friendly Websites Are Google-Friendly Websites

Google has confirmed that more than half of all Internet searches today come from mobile or tablet devices. Mobile search is often responsible for as much as 60-70% of the traffic for some of our clients. It is a phenomenon that is only going to increase as more people get access to smart-phones and tablets.   […]

April 5, 2016

Facebook Advertising Dumps the 20% Text Rule

Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]

March 21, 2016

An Introduction to Inbound Marketing

You might have seen multiple mentions of Inbound Marketing on our site, but you may be scratching your head and wondering what that actually means. This form of marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume information or make decisions about a product or […]