A Guide to Logo Redesign: Evolution vs Revolution
You Need a New Logo. Should it Be an Evolution or a Revolution? Like a firm handshake or a friendly smile, your logo is a customer’s first impression of your business. So, it’s important that you make it a good one. It’s hard to win a customer back once they have a bad taste in […]
Your Logo is Not Your Brand. Here’s Why Both are Important
The terms brand and logo are often used synonymously. In fact, many use the word “brand” when referring to a logo (think McDonalds’ arches). However, your logo is just the tip of the proverbial iceberg that is your company’s brand—there is a LOT more going on below the surface. Let’s dive in to better understand […]
Introducing GatorDeck by Gatorworks
Digital marketing can be overwhelming. There are so many options (and they’re continually changing)—you can feel like you’re missing something. That’s where a full-service digital marketing agency comes in. Experts know when to ante up, check, and call—so you’re never betting blind. When you’re under the gun, your online presence will be exactly where it […]
Why You Should Utilize Professional Baton Rouge Web Design
If it ain’t broke, don’t fix it, right? Well… that’s not always the case. Just because something still functions, that doesn’t mean that it’s functioning optimally. Especially when it comes to your company’s website design. You may think your site looks fine now, but how much are you missing out on when it hasn’t been […]
Maintaining SEO Rankings when Redesigning a Website
So, you’re ready to give your website a makeover. You want something really cool with the latest and greatest design and tech, right? Absolutely. A site refresh is an exciting endeavor for any business. A well-thought-out redesign has the potential to bring all the right traffic and new leads. It can improve your branding and […]
7 Ways Building a Website is Like New House Construction
There is no question that your business needs a web presence. Regardless of your industry, too many people get their information from the Internet for an entrepreneur, business owner, or company to ignore that space. Clients often understand this, but building a website is still a new, and often confusing, adventure. To make it seem […]
Gatorworks Welcomes The Newest Member to the Team, Cody!
We are so excited to announce the newest addition to the Gatorworks team, Cody Roussel. As an experienced Graphic Designer with a variety of skill sets, his creativity and prowess in the field will add value to our team to uphold our standard of exceeding client expectations. We want to sit back and chat with […]
Gatorworks Launches City Pork & Southfin Poke Restaurant Websites
We’re only in March and Gatorworks has already had a very exciting year so far! Not only do we have many interesting projects in the queue, we recently launched two sites for a family of restaurants which is well known in the Greater Baton Rouge Area: City Pork restaurants and their new venture, Southfin Poke. […]
Gatorworks Designs New Neighbors Federal Credit Union Website
We were pleased to be able to participate in the design of the new Neighbors Federal Credit Union website. We hope customers of Neighbors FCU will experience an improved user experience. Mobile Website Design Neighbors went into the new website design with the need for mobile design first and foremost. Concerned their members were not getting […]
CROP 2016: I Came, I Saw, I Was Inspired
Two weeks ago, Baton Rouge hosted its first ever graphic design conference: CROP 2016. Founded by husband and wife team Matt and Ariadne Dawson of Studio Gray, CROP is a conference meant to bring together like-minded creatives for two days of workshops, speakers, and community building. I had the privilege of attending both days […]
Crisis Intervention Center Launches New Website
We are always pleased to be involved in the creation of the new website for an organization as great as Crisis Intervention Center of Louisiana. They offer crisis intervention and counseling to individuals in need all over Louisiana. They respond to individuals in emotional distress or trauma who are desperately in need of someone to talk […]
5 Reasons Your Small Business Needs a Website
Very recently, Gatorworks started offering online marketing “in-house”, and in turn, hired me – your friendly neighborhood marketing dude – on to head that up. Coming from a company that was heavily involved with SEO, PPC, and other forms of marketing, having a website seemed like a no-brainer to me. And to be honest, in the modern world with an estimated 247 million Americans online and regularly using the Internet, it actually is.
Getting S.M.A.R.T.E.R. – Setting Goals for Websites
When we create websites, we often know what we want the ultimate outcome to be. For some site owners, this goal may be “To outperform our competitors”, or “To have a great website”, or even “To give visitors a great experience.” The best website design firms focus on creating SMARTER websites that are functional, attractive, […]
Rio 2016 Olympic Logo – Unity through Design.
We’re all pretty familiar with the origin of the Olympics. But if you’re not, here’s a quick summary – In ancient Greece, games would be held every four years in the city of Olympia, and despite wars and political problems, every city state would compete in these games. It was a time of peace and general sportsmanship.