If 2025 is the year your company plans to invest in a website redesign, congratulations! A well-executed redesign can elevate your digital presence, improve user engagement, and drive meaningful results. However, not all redesign projects are created equal — it’s crucial to ask the right questions before starting your project. Whether you’re a startup or an established business, these seven essential questions can help guide your decision-making, ensuring your investment delivers the best results.
1. What’s the Timeline?
Understanding the timeline for your project is key to managing expectations and aligning goals. Most modern redesigns take between 3–4 months from start to finish.
Be cautious of agencies promising high-performing websites in just a few weeks — quality websites take time to design, develop, and test. Make sure you choose an agency that can provide a realistic timeline and clear communication throughout the process.
- Avoid red flags from agencies promising delivery in under four weeks — it often means cutting corners.
- Discuss key milestones, such as design drafts, development phases, and testing schedules.
- Align the timeline with your goals, especially if you’re launching alongside a product or event.
2. Who’s on the Team?
Your redesign’s success hinges on the team working on it. Ask about the key players involved, including project managers, designers, developers, and SEO specialists.
Consistent communication is vital — knowing whether you’ll have a dedicated project manager can make a huge difference in your experience. Part of our mission at Gatorworks is to ensure every client has a dedicated contact who understands their project from start to finish.
3. What’s the Budget?
As with any investment, it’s essential to have a clear understanding of costs from the beginning. Avoid surprises by asking for a detailed budget breakdown early in the process. Be sure to clarify whether additional services like SEO or branding are included in the cost.
A custom website design will require a higher investment than a template-based site, but the value it delivers in terms of uniqueness and functionality often outweighs the initial cost.
- Custom or templated design? Custom builds cost more but offer greater flexibility and uniqueness.
- Additional services? Decide whether you need extras like SEO, branding, or social media integration.
Remember, quality websites are an essential part of growing your business — make sure the investment aligns with your goals.
4. What’s Your Design and Development Process?
Firstly, you should choose an agency that uses a widely supported Content Management System (CMS), like WordPress, and provides training for your team. This ensures you can easily update your site without needing constant developer intervention. Other factors to consider in the development process:
- Confirm the website will be fully responsive on all devices. In 2025, a mobile-friendly and secure website isn’t optional — it’s a necessity.
- Ask if the agency provides SSL certificates and other security measures to protect user data.
- Discuss the testing process to ensure the site performs well across platforms.
Remember, quality websites are an essential part of growing your business — make sure the investment aligns with your goals.
5. How Will My Site Stay Optimized for SEO and Accessibility?
Search engine optimization (SEO) and ADA compliance are non-negotiable for modern websites. You’ll want to make sure the agency you choose to redesign your site has experts who will integrate SEO best practices and accessibility requirements during development. Your redesign should protect and enhance your existing search engine traffic. Confirm with your agency that they:
- Offer SEO optimization as part of the process.
- Have an SEO specialist on the team.
- Will optimize metadata, content, and site structure for search engines.
- Include important aspects of accessibility, like image alt text optimization, as a part of the process
- Run the appropriate testing to catch any lingering issues, ensuring the site is healthy before launching.
At Gatorworks, we prioritize user experience and accessibility, delivering websites designed to rank higher in search results. Our team ensures every site is visually engaging, easy to navigate, and optimized for both desktop and mobile users.
6. How Will Success Be Measured?
A website redesign is more than just making your site look pretty — it should drive results. Discuss your goals and key performance indicators (KPIs) with your agency to ensure everyone is on the same page.
Some common metrics to consider include increased site traffic, user engagement rates, and conversion rates for leads or sales. It’s also crucial to have a clear strategy in place for tracking these metrics using tools like Google Analytics and Google Tag Manager.
7. What Happens After Launch?
We believe that a well-done website is akin to a living thing, and is never truly “done.” Continued post-launch support ensures your website remains secure, functional, and aligned with evolving digital trends.
Ask about the maintenance packages offered, how quickly issues are addressed, and whether hosting services are included. We offer robust, ongoing support plans at Gatorworks, giving you peace of mind long after your site goes live.
Unlock Your Website’s Potential With Gatorworks
At Gatorworks, our team of experienced web designers, developers, and SEO specialists work with businesses and organizations across the country to create beautiful, high-performing websites. Located in Baton Rouge, LA, we specialize in custom website design, SEO, and digital marketing solutions tailored to meet your business goals.
Want to ask our team some of these questions? We’d love to help! Whether you’re a key stakeholder or exploring options for the first time, get in touch with us today to get started. Call us at 225-924-6109, fill out the form below, or contact us online. Let’s create a website that helps your business thrive in 2025 and beyond!
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