You can finally reach those binge-watchers, cord-cutters, and on-demand junkies.
OTT stands for “over the top,” as in those services outside traditional cable or satellite TV systems. These connected televisions (CTV) use the internet—think Apple TV, Roku, or Amazon Fire, for example.
The Benefits of OTT and Streaming TV Advertising
OTT stands for “over the top,” as in those services outside traditional cable or satellite TV systems. These connected televisions (CTV) use the internet—think Apple TV, Roku, or Amazon Fire, for example. But, more and more users are taking their streaming with them on the go. To reach them, we can also advertise on streaming content from phones, laptops, and tablets.
When it comes to targeting, we can get as specific as you need. With addressable geo-fencing, we can target a list of homes you provide or determined from behavioral and demographic information. For example, do you want to target homes with at least three children in four specific zip codes? We can tell you how many homes fit that description and target them accordingly. Additionally, with keyword contextual targeting, we can advertise to specific users based on their Internet browsing habits. If they’re reading about the type of services you offer, we can advertise to them while they stream!
Reach those consumers whom you can’t target with traditional TV ads. Additional benefits of OTT include:
- Non-skippable, immersive content format allows advertisers.
- Engaging with a unique audience that is committed to the content it is consuming.
- Serving ads in-app or in-browser, including geo-optimized targeting capabilities.
- Accessing and buying premium OTT inventory on the same centralized platform as your display, mobile, video, and native campaigns.
Gatorworks OTT/CTV Inventory
Gatorworks has access to the following devices, exchanges, and publishers to provide premium OTT/CTV inventory.
- Amazon Fire
- Apple TV