Programmatic Audio Advertising
Delivers your ad to the right audiences on major music and podcast streaming platforms.
Have you ever fallen in love with a podcast that you just couldn’t put down? Is cycling through your favorite playlists an irreplaceable part of your morning commute? If so, you’re not alone. Hundreds of millions of listeners tune in to popular streaming services every day. And, with programmatic audio ads on Spotify and other prominent platforms, you can connect with listeners who are in the best position to become your future customers.
Why Choose Programmatic Audio Advertising?
Whether the ideal candidate for your advertising listens to music, podcasts, or both, programmatic audio ads can reach them with your message. These advertisements are served between songs and at designated ad breaks during podcasts on some of the largest and most frequently used streaming platforms, including:
The length of a programmatic audio ad can range from 0:05 seconds to half a minute. Based on your audience’s listening habits, longer ads can be served to users who are less likely to press the skip button while shorter, more concise ads are delivered to others. This tactical approach can enable you to get the most out of your advertising dollar.
More than 200 million audio listeners are expected to tune in to digital streaming platforms this year alone. The best way to capitalize on this growing audience is by adding programmatic audio ads to your advertising strategy.
Ads That Resonate With Audiences
One of the unique advantages of programmatic audio advertising is how it can grab the attention of the user. For example, in a March 2021 survey conducted by Statista, 53% of respondents agreed or strongly agreed that they searched online for more information about a product that was advertised during a podcast. Additionally, 29% of those surveyed went on to purchase those products or services.
Another survey found that timely and thoughtfully tailored audio ads produce the largest effects. The results showed top performers achieving a 70% increase in engagement and a 40% increase in memory encoding. In terms of conversions and brand awareness, there is no shortage of evidence illustrating the effectiveness of programmatic audio advertising.
Unique Advertising Opportunities That Can Extend Your Brand’s Reach
Another excellent programmatic audio advertising advantage is that it creates many unique opportunities to expose audiences to your brand. Hundreds of millions of people use audio streaming services regularly, and advertising through these services can enable you to connect with your audiences with minimal outside distractions.
For example, a commuter who hears your ad is focused on the road while your message plays in the vehicle. Unlike other advertising instances where a person might divert their attention elsewhere, these ads are essentially unskippable for the driver. Many people also listen to audio streaming platforms while working, exercising, and relaxing, and you have the opportunity to reach them with your message during these opportunities as well.
In addition, programmatic audio ads can complement targeted display ad campaigns. Our specialists can geo-fence your programmatic audio ad to run only within a certain radius or geographic area in Louisiana. Similarly, we can retarget prospects who have already visited your website or physical store with audio.
Using keyword search prospecting, we can also engage your audience with audio ads if they are in-market for your product (for example, if they have searched for your product or service on Google recently.) Both targeted display and programmatic audio ads can work synergistically to extend your brand’s reach even further and ensure that your message is seen and heard.
Be Wherever Your Potential Customers Are With Programmatic Audio Advertising
Let the digital marketing specialists at Gatorworks deliver your brand’s message to the ears of potential customers who are most likely to listen. We are ready to work with you to develop a custom digital marketing strategy that can serve company’s needs best. Get in touch with Gatorworks today to ask about incorporating programmatic audio into your business’s strategic advertising suite.
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