We all understand the importance of keeping your business top-of-mind with your customers, but determining where they are likely to be is always a struggle. Now, with a technology called geo-fencing, we can easily accomplish both to increase business!
Geo-fencing technology streamlines location-based audience targeting to find new customers and nudge existing ones. With our help, you can successfully implement a turnkey strategy to adopt this cutting-edge marketing technology.
How Geo-Fencing Works:
- A virtual fence is traced around a location during a scheduled time.
- A mobile user enters the geo-fenced location during that time frame.
- They become part of an audience you can target later.
- For up to 30 days later, the user sees your ads.
- Target customers who visit or commute through any business’s location
- Leverage targeted campaigns only to customers within a predetermined physical proximity to your business
- Track off-line or “last mile” conversions to measure your advertising success with Conversion Zones
- The most reliable way to target mobile users in your business’s proximity