Did you know that there are an estimated 5.6 billion searches on Google every day? This roughly translates to 2 trillion searches annually.

More and more people rely on search engines to help them figure out things like where they should go to eat or who provides the best lawn care services. It’s almost silly not to have an experienced Pay-Per-Click (PPC) advertising consultant serving your business in today’s digital world. Search engines allow businesses to advertise to searchers and only pay when the ad is clicked. 

Businesses of all sizes can benefit from using PPC advertising–whether it’s Google Ads, Microsoft Ads, or something else. Even more, a business will often see better results by consulting with an agency. Using PPC advertising can help drive traffic. But, PPC experts can help drive conversions to meet your business’s goals–that means optimizing for web form submissions, phone calls, online sales, or foot traffic, depending on what you’re after. Evidence suggests that PPC traffic converts approximately 50% better than organic. If you are not utilizing PPC advertising, chances are you’re missing out on valuable traffic and potential revenue. This is where it can pay to know a trusted PPC consultant.

The Benefits of Using a PPC Consultant

There are several benefits exclusive to PPC advertising. It offers the ability to reach a highly specific and targeted audience and provides results that are easy to measure and track. But, you may ask what the point of using a PPC consultant might be. We’re glad you asked:

  • Using a consultant gives your account the time and attention it deserves. Every account is different and requires more maintenance than others. Typically, business owners and marketing managers do not have the time to devote to a PPC account that would be required in order to prevent waste and have it be as successful as possible. Having an agency provide strategic insight and optimizations to your account can ensure that it runs like a well-oiled machine.
  • An agency will almost always be on top of all the latest trends in the industry. We’re living in an age where the digital world can change in the blink of an eye. Our PPC specialists stay informed about industry changes to provide you with the best service possible.
  • Agencies can help boost ROI. If you haven’t seen your desired results for the money you are spending, letting a team of experts take the lead could give you the advantage you’ve been searching for. 
  • A consultant can provide detailed and informative reporting. This documentation should be able to show you exactly how your money is being spent. You should see the metrics that matter most to you and your business, helping you feel confident that your money is being well spent.

Find the Right PPC Consultant in Baton Rouge

With the huge number of potential customers who rely on search engines to help them make decisions, these search pages are the perfect place to meet your potential clients. Businesses of all sizes in Baton Rouge and Louisiana at large can benefit from PPC consultant services. 

At Gatorworks, our experienced team of PPC professionals can help you develop and implement a strategy for traffic and conversions to fit your business’ needs. The first step to optimizing your online presence is finding a company that can make the right decisions for you. If you are looking for that kind of company, give us a call today at 225-924-6109.