Category: Pay Per Click Advertising

July 11, 2014

The Benefits of Pay-Per-Click Advertising

Pay-per-click advertising – sometimes referred to as PPC or search engine marketing – is the process of purchasing ads through one of the major search engines to get links to your website in front of the eyes of searchers. Unlike organic search engine optimization, or SEO, pay-per-click advertising allows you to pay a fee (usually based on an auction system) to get your advertisements to show when a person types in a specific search query.

April 16, 2014

Understanding Pay-Per-Click Quality Score

Pay-per-click advertising is one of the best and most targeted ways to drive traffic to your website. With paid search, you can enter a few keywords, write some targted ads, and be on the first page of the search engine results page in a matter of minutes (though a couple hours is more feesible). 

April 11, 2014

SEO vs PPC

One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click).