An Online Advertising Overview

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Improving The Reach, Strategy and Application of Your Online Advertising

While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.

Online Display Advertising gives you the opportunity to show visually engaging advertisements on websites within the Google Display Network, which consists of a vast collection of websites across the web. By using online display ads, you receive a much broader reach, including the ability to brand yourself and your business on pages that closely relate to what you offer.

The Importance of Branding

We live in a world where people are blasted with messaging every day. From television to radio, and even online, your competitors are employing every method available to showcase their business in front of consumers. With so much noise, and unlimited digital space, you need to really stand out.

Online Display Advertising allows you the opportunity to create visually interesting advertisements − from static image ads, moving ads, and even video ads − and place them on web pages that fall within your business sphere. This means you have a better opportunity to resonate with potential customers because your ads are related to the content in which they are already actively engaged.

Online Display Let’s You Get Specific

With all that potential, it is easy to see how Online Display Advertising could get costly. Fortunately, you can target specific audiences by demographics, including region, gender, age, and other data points in order to reach the people most likely to be interested in your business. Combined with the ability to target pages by keywords, topics, and interest − even target specific websites and pages − Online Display is one of the most powerful marketing tools in the world today!

To learn more about how Online Display Advertising can help improve your business and how Gatorworks can help you reach your goals, give us a call today at 225-924-6109 or fill out our contact form and take the first step towards sustainable online growth.