Category: SEO

October 1, 2014

Proactive Reputation Management

Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?

September 30, 2014

LinkedIn: The Ultimate B to B Advertising

You’ve been told this over and over by colleagues, the media, and trusted business partners. But most B2B business owners understand that traditional social networks like Facebook and Twitter are not always the best solution, no matter what online marketing companies tell you.

September 9, 2014

Does Google Rank Big Brands Higher Than Smaller Brands?

Does Google and Other Search Engines Favor Big Brands? This is a question that is often asked in the online marketing community. And to be perfectly honest, the answer is a bit muddy. Google does not favor one brand over the other. They do, however, want to provide their users…

July 31, 2014

Online Display Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]

July 22, 2014

Responsive Design’s Impact on SEO

It’s no secret that smart phones are poised to over take desktop computing as the primary way consumers and businesses alike interact with your brand online. At Gatorworks we have seen a steady flow of businesses requesting our design and development services to help prepare their brand for a primarily mobile web.

June 12, 2014

The “Field of Dreams” Approach to Website Marketing

The other day I was talking with a friend, and as usual the conversation drifted to their website (this is one of the things that just comes with being an inbound marketer). They had recently built a website to compliment their handmade item business. They had been selling on Etsy for quite some time, and had decided they were done paying fees when they could sell it themselves.

April 18, 2014

SEO for YouTube: Optimizing Videos for Search

Ever since Google purchased YouTube in 2006, people have wondered just how much a business can do to help increase their online visibility utlizing the platofrm. In today’s post, I want to address this and share some tips on how to improve your YouTube SEO and increase your overall visibility and branding. 

April 16, 2014

Understanding Pay-Per-Click Quality Score

Pay-per-click advertising is one of the best and most targeted ways to drive traffic to your website. With paid search, you can enter a few keywords, write some targted ads, and be on the first page of the search engine results page in a matter of minutes (though a couple hours is more feesible). 

April 11, 2014


One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click). 

January 3, 2014

Do the Work : Make 2014 The Best Year Ever

Wow! It seems like only a few days ago we were trying to figure out what happened in 2013 and we are already staring down the barrel of a new year. (Okay, to be perfectly honest, 2013 WAS only a few days ago, so this works really well if you are reading it on the first few days of January, 2014 – otherwise, try to imagine).

November 17, 2013

Where, Oh Where, Did My Traffic Go?

One of the most common questions I – or any other inbound marketing professional – get nowadays is “where did my traffic go?” Unfortunately, this is not always an easy question to answer – especially when the site owner has spent a lot of money with a marketing firm to improve the traffic to their website.