Category: SEO

April 11, 2014

SEO vs PPC

One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click). 

January 3, 2014

Do the Work : Make 2014 The Best Year Ever

Wow! It seems like only a few days ago we were trying to figure out what happened in 2013 and we are already staring down the barrel of a new year. (Okay, to be perfectly honest, 2013 WAS only a few days ago, so this works really well if you are reading it on the first few days of January, 2014 – otherwise, try to imagine).

November 17, 2013

Where, Oh Where, Did My Traffic Go?

One of the most common questions I – or any other inbound marketing professional – get nowadays is “where did my traffic go?” Unfortunately, this is not always an easy question to answer – especially when the site owner has spent a lot of money with a marketing firm to improve the traffic to their website.