SEO vs PPC
One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click).
Do the Work : Make 2014 The Best Year Ever
Wow! It seems like only a few days ago we were trying to figure out what happened in 2013 and we are already staring down the barrel of a new year. (Okay, to be perfectly honest, 2013 WAS only a few days ago, so this works really well if you are reading it on the first few days of January, 2014 – otherwise, try to imagine).
Where, Oh Where, Did My Traffic Go?
One of the most common questions I – or any other inbound marketing professional – get nowadays is “where did my traffic go?” Unfortunately, this is not always an easy question to answer – especially when the site owner has spent a lot of money with a marketing firm to improve the traffic to their website.