Google has confirmed that more than half of all Internet searches today come from mobile or tablet devices. Mobile search is often responsible for as much as 60-70% of the traffic for some of our clients. It is a phenomenon that is only going to increase as more people get access to smart-phones and tablets.
Google has never been shy about the fact that they want websites to be mobile-friendly. Now, though, they are stating it outright. Earlier this week, John Mueller, a Webmaster Trends Analyst at Google, announced that the mobile-friendly changes to the Google search algorithm have been fully rolled out.
What does this mean for all of us? Well, if your website is already mobile-friendly, then the algorithm update should not affect you much. If you don’t, though, you will begin seeing real drops in search traffic if you have not already.
Don’t know if Google considers your website mobile-friendly? Good news: just last week they launched a new mobile-friendly testing tool. Just plug in your website’s address and Google will analyze it and let you know within seconds if the search engine considers your website to be friendly to mobile devices.
Beyond Google’s search results, you do not want your users having a bad experience when they land on your website, regardless of what kind of device they used to navigate there.
27% of consumers will leave a site if it is not mobile-optimized according to the 2014 Mobile Behavior Report by ExactTarget. We don’t want any customers leaving immediately just because of how the website looks.
Gatorworks is an experienced digital marketing agency that understands the importance of mobile-friendliness and embraced mobile responsive development long before Google made it mandatory. Using mobile responsive frameworks is the only way we design websites.
Got a website you need to make mobile-friendly or a website that needs to be totally redesigned? We want to make sure users on phones and tablets enjoy the experience of going to your website. Gatorworks can help—just call us at 225-924-6109 or fill out the contact form here.