Category: Social Media

August 9, 2017

Features of Facebook for Business Expand Social Media Impact

Social media has quickly become a very important and highly productive tool for businesses in all industries. If you don’t have social media accounts, customers will become suspicious of how legitimate you could be. Customers want to opt in, they want to engage with you. With updates to advertising and account management, Facebook is making […]

July 20, 2017

Social Media Triage: How To Pick A Platform

What Is Triage? In urgent or emergency times, a triage system is often developed. For example, a paramedic at a car wreck must make the call as to who to treat and transport first. He simply cannot see to all of the patients at once. So, he must first learn about them and then make […]

April 28, 2017

Gatorworks Offers Free Digital Marketing Audit

Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.

April 5, 2016

Facebook Advertising Dumps the 20% Text Rule

Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

December 15, 2014

The Advantage of Facebook Marketing

It’s no secret that if you want to build an online presence you have to be on Facebook. Creating and maintaining a Facebook fan page is a great way to interact with your customers and grow your business. According to, Facebook is the second most visited website on the planet (after Google).

November 12, 2014

How Should You Manage a Bad Review Online?

The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.

October 1, 2014

Proactive Reputation Management

Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?

September 14, 2009

Use Social Media & Mobile Marketing in Your Business

The Women’s Council of Greater Baton Rouge will be hosting “Women’s Week” September 25 – October 4, 2009. Brian Rodriguez of Gatorworks and Damien LaManna of Zymeaux will be conducting a seminar called “Use Social Media and Mobile Marketing in Your Business” on Saturday, September 26, 2009 at the Mary Bird Perkins Cancer Center.

May 22, 2009

50 Ideas on Using Twitter for Business

A while back I came across Chris Brogan’s article on using Twitter for business, and I felt like it was a great guide for business owners who are still new to the Twitter craze. I decided it was about time that I include his ideas right here on the Gatorworks blog.