Facebook Advertising Dumps the 20% Text Rule
Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]
Facebook Improves How It Measures Cost-Per-Click
The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]
The Advantage of Facebook Marketing
It’s no secret that if you want to build an online presence you have to be on Facebook. Creating and maintaining a Facebook fan page is a great way to interact with your customers and grow your business. According to Alexa.com, Facebook is the second most visited website on the planet (after Google).
How Should You Manage a Bad Review Online?
The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.
Proactive Reputation Management
Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?
Use Social Media & Mobile Marketing in Your Business
The Women’s Council of Greater Baton Rouge will be hosting “Women’s Week” September 25 – October 4, 2009. Brian Rodriguez of Gatorworks and Damien LaManna of Zymeaux will be conducting a seminar called “Use Social Media and Mobile Marketing in Your Business” on Saturday, September 26, 2009 at the Mary Bird Perkins Cancer Center.
50 Ideas on Using Twitter for Business
A while back I came across Chris Brogan’s article on using Twitter for business, and I felt like it was a great guide for business owners who are still new to the Twitter craze. I decided it was about time that I include his ideas right here on the Gatorworks blog.
Gatorworks Hosts Baton Rouge Twestival
Image via Flickr On February 12, 2009 175+ cities around the world will be hosting “Twestivals” which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water. If you’re not a Twitter user, don’t be shy… this event is open to anyone!