The Advantage of Facebook Marketing

December 15, 2014

It’s no secret that if you want to build an online presence you have to be on Facebook. Creating and maintaining a Facebook fan page is a great way to interact with your customers and grow your business. Facebook marketing is pretty straight-forward, but often people over-complicate it.

According to Alexa.com, Facebook is the second most visited website on the planet (after Google). With more than 1.3 billion active users, and 152 million users in the US alone, Facebook’s reach makes it one of the most important websites for companies on the Internet.

So, not only is it a perfect platform for social interaction your audience, it’s a necessity.

Why Should Businesses Make Use of Facebook Marketing?

With that much reach, many people feel they can simply create a Facebook page, sit back and watch their business grow. Unfortunately, it is not that simple. Just like a website, you need to first drive traffic to your page. You can’t assume your audience will know where to find you.

While you can post every day, the organic reach of Facebook has given way to paid advertisements, which now reaches 89% of the intended audience. This makes Facebook advertising an essential part of your online strategy.

The Mobile Reach of Facebook

Facebook is currently on 75% of all mobile phones and the number is always increasing. People don’t just have the app on their phones; they are using it as well. More than half of mobile Facebook users visit from their phones every day.

With numbers like these, it is obvious as to why advertising on Facebook is practically a requirement.

Don’t Miss the Opportunity Facebook Offers

To learn more about how Facebook marketing can help improve your business and how Gatorworks can help you reach your goals, please fill out our contact form, or call us today at 225-924-6109.