An Introduction to Inbound Marketing

Have you thought about inbound marketing? Find out more from Gatorworks and see if we can help!

If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun. Inbound marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume info or make decisions about a product or service. Find out how you can utilize inbound marketing to create leads and make your marketing game better than before.

The Answer is Inbound Marketing

These days, consumers aren’t very willing to sit through an ad. So, the question we ask is, “how do we get people to consume our information willingly and get them one step further within the buying process?” Inbound marketing is the answer you need.

The Decision Making Process

With the Inbound Sales Methodology in mind, it’s easier than ever before to figure out where customers begin their journey. But, the game has changed slightly, making some believe that the funnel is obsolete. 

Did you know that most B2B buying decisions are made before a person ever makes contact with a company’s sales team? However, inbound marketing has a “customer-centric” approach—which involves guiding consumers through the buying cycle while helping them make the decision to purchase without seeming to “sell” them anything.

How Does It Work?

Most forms of traditional advertising work by bombarding consumers with the information they may not want, need, or are interested in. So, let’s change it up a bit. Inbound Marketing is less like putting up a poster, and more like offering a free sample. Instead of pushing the information in consumers’ faces, inbound marketing allows the customer to pick and choose the content they want to read or share. The content then makes an offer to the consumer. Let’s look at a few examples to get a feel for this.

  • Want a free e-book on this topic? Just plug in your email and phone number.
  • Want a coupon for 15% off this or that? Just fill out this form and it’s yours.

These offers drive traffic and result in exchanges to allow the company or organization to capture the audience’s information. Then, the company can market to them in the future. It’s a win-win situation for everyone.

Ok, But Does It Really Work?

Undoubtedly. One of the industry leaders on inbound research and methodology is Hubspot. In 2015, their “State of Inbound Marketing” report shows that Inbound leads cost 62% less than outbound leads. It also found that 54% more leads are generated by Inbound tactics than by traditional paid marketing. And now in the 2020 report, we can also see that the marketing playing field is changing. With inbound techniques, you could save and make money at the same time. Find out more with Gatorworks and see how we can help your company.

How Gatorworks Can Help

These are incredible numbers and they illustrate how powerful inbound marketing can be when you do it correctly. At Gatorworks, we work with you to put together an individualized marketing plan for your company. This way, you’ll not only get where you want to go—but also take all the right steps along the way. If you want to learn more about how Gatorworks can help you to create better content, then call us at (225) 924-6109 or send us a message online. We’re ready to help you change up your tactic and unlock your online potential.