Tails from Gatorworks

July 20, 2020

Targeted Display: Demographic vs. Behavioral Targeting

In the world of targeted advertising, geo-fencing is the king. You can target prospective customers wherever they may be with Targeted Display. Targeting your competitor businesses directly and tracking shoppers for up to 30 days are phenomenal bonuses. However, geo-fencing is not a one-trick pony, and there’s another arrow in this quiver and its name […]

July 13, 2020

Is Your Phone Listening to Your Conversations?

How many times has this happened to you? In conversation, you mention the hottest new shoes, a movie you want to see, or an obscure camping supply you just discovered. Within minutes, that very thing pops up in the sidebar of an entirely unrelated website. Your immediate assumption might be that your phone is listening […]

July 6, 2020

Introducing GatorTalks: Learn From Our Marketing Experts

At Gatorworks, our culture is an integral part of our company. Our team members are more than developers, designers, and digital marketers. They’re well-rounded, talented individuals involved in the community with a large variety of experiences. Every single person brings something unique to the table. It’s apparent in our work, but we wanted another way […]

June 30, 2020

2020 Social Media Image Sizes for Every Network

#NationalSocialMediaDay Founded in 2010 by Mashable, we observe National Social Media Day on June 30. It pays respect to the power of connectivity we’ve found using social media platforms. In a few short years, social media has completely transformed the way we communicate and interact. It’s important to stay on top of trends and changes. […]

June 23, 2020

Social Media Cheat Sheet: LinkedIn Image Sizes

Are you looking to finesse your personal LinkedIn profile to attract recruiters? Or maybe you’re ready to make or make your business page even more professional. Either way, here are some Baton Rouge social media tips for LinkedIn images. You can check out our Instagram, Twitter, and Facebook posts too!  Download PDF Your LinkedIn Images […]

June 16, 2020

Social Media Cheat Sheet: Twitter Image Sizes

There are more than 145 million daily Twitter users. More than half of these daily users are between the ages of 35 and 65. That means there is a rich user base ready to interact with your brand. Brands often use Twitter as a means of direct communication to their customers and partners. As a […]

June 9, 2020

Social Media Cheat Sheet: Instagram Image Sizes

As a Baton Rouge social media and digital marketing agency, we know the importance of attention to detail. Everything you do online is a reflection of your business—including images. Here’s the second installment of our social media image size cheat sheet. We’ve already covered Facebook, now we’re going to talk about the most popular photo […]

June 2, 2020

Social Media Cheat Sheet: Facebook Image Sizes

Social media platforms are always updating or changing in some way, shape, or form. That means these platforms are constantly changing their requirements for the dimensions of uploaded images. It can be an exhausting task to keep track of it all. As a Baton Rouge social media company, Gatorworks stays on top of all this […]

May 28, 2020

25 Questions You Should Ask Before A Website Redesign

A new website or website redesign project is a big undertaking. As experts of our craft, we understand how daunting it can feel. The first step is making a connection with a digital agency who best fits your needs. Like any kind of interview, you need to ask some questions to figure out if you’re […]

May 26, 2020

Intern Insights: Ryan Pepperman

Hi there! My name is Ryan Pepperman. If you’re reading this, you might be in the position as I was last summer. You’re a student looking for a top marketing internship in Baton Rouge. As an LSU digital advertising student, I yearned for any way to separate myself from my peers. I noticed a plethora […]

May 12, 2020

OTT Advertising: Reach Customers While They’re Streaming

At a time like this, when we’re all home-bound more so than ever before, good marketing adjusts for and adapts to change. Among the changes in front of advertisers, there’s none more interesting than over the top (OTT) advertising!

May 11, 2020

An Introduction to Inbound Marketing

If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun.

April 22, 2020

We’re Banking On BR

We’re proud to be a part of the Guaranty Corporation family. A big part of our pride comes from this family’s focus on the community. It has a long history of supporting a wide variety of local events, charities, fundraisers, and causes. And, during this COVID-19 pandemic, the community needs our support more than ever. […]

April 21, 2020

Digital Marketing During A Pandemic

Even if you’re lucky enough to have your health, the economic impacts of the current pandemic are growing. If you’re a business owner, you’ve likely been faced with some really tough decisions. We understand—this is something most of us have never imagined, much less prepared for. For those of us that can still invest in […]