We are so excited to announce the newest addition to the Gatorworks team, Cody Roussel. As an experienced Graphic Designer with a variety of skill sets, his creativity and prowess in the field will add value to our team to uphold our standard of exceeding client expectations. We want to sit back and chat with […]

  The Big Fight: WordPress vs Squarespace At Gatorworks, we answer calls and emails all the time from people who want to know why they should custom build a website through WordPress instead of using one of the cheaper options. Through Wix, Weebly, and Squarespace, you can create a site yourself for very little money […]

Job Description Are you a social media rockstar? Do you enjoy learning the interesting new things social media platforms can do? Are you a creative thinker who also enjoys seeing results? The Social Media Specialist is responsible for creating engaging, interesting content for clients on social media and through email marketing. The aim is to […]

We are so excited to introduce to you a brand new member of the Gatorworks team! Her name is McKenzie Jacobs and she is our newest Project Manager. McKenzie will work in tandem with her team and her clients to ensure every project deadline and all expectations are met. Read McKenzie’s professional bio here. Tell […]

  Gatorworks is seeking a versatile web designer to join our team! The Interactive Designer is responsible for conceptualizing, creating, and maintaining visually appealing, user-friendly websites and interactive applications. Each member of our design team must have the ability to deliver high-quality, clean, web-ready designs based on style guides and brand guidelines either established by […]

Social media has quickly become a very important and highly productive tool for businesses in all industries. If you don’t have social media accounts, customers will become suspicious of how legitimate you could be. Customers want to opt in, they want to engage with you. With updates to advertising and account management, Facebook is making […]

  It’s time to celebrate! Baton Rouge digital marketing agency Gatorworks has been acquired by Guaranty Communications with both teams looking to amplify the other’s efforts. Brian Rodriguez will remain President of Gatorworks and continue to lead the team in accordance with the values he has emphasized for years. That includes high quality customer service […]

What Is Triage? In urgent or emergency times, a triage system is often developed. For example, a paramedic at a car wreck must make the call as to who to treat and transport first. He simply cannot see to all of the patients at once. So, he must first learn about them and then make […]

What’s The Cost? Much of digital marketing boils down to basic statistical analysis. Consider an e-commerce website which averages 1,000 visitors per month and has a 1% conversion rate at $500 per conversion. So, each month this website is generating 10 conversions at an average of $5,000. Many people will immediately try to increase the […]

Facebook began rolling out the business edition of its new Timeline format shortly after most personal pages were required to adopt Timeline in December 2011. Timeline for business pages will become mandatory on March 30. Here’s some of the features you should take advantage of to make the most of the new format.