Say hello to Gatorworks’ newest Social Media Specialist, Landon Andries! With a decade in the Los Angeles creative scene and a passion for content that actually means something, Landon has a gift for helping brands find their voice and making sure the right people hear it. But let’s get down to what really matters: his creative process, his strategic implementation of internet culture, BTS, and horror movies. We have a feeling the internet has met its match. Let’s get to know him better!
Tell us about your role as Social Media Specialist! What does your creative process look like from concept to post?
My process really depends on what the goal is for that specific post. If we are scheduling a full shoot, I like to pre-plan every detail in advance so the recording goes as smoothly as possible. But if a quick trend pops up, I’ll jump right in and get to work so we can stay fresh and relevant.
I feel like my creativity really shines during the editing and post-production phase. I’m actually self-taught, but my passion for video has kept me constantly learning new techniques. The workflow is usually pretty fast-paced: idea, shoot, edit, post, and then it’s on to the next one! Most importantly, I try not to overthink it. People love content they can easily digest, and that doesn’t feel too overproduced, so I focus on keeping things real and engaging.
You spent a decade in the LA creative scene before coming home to Baton Rouge. What’s the biggest thing that city taught you?
Spending a decade in Los Angeles taught me that the world is so much larger than the bubble we grow up in. It was a masterclass in human diversity, and it immersed me in cultures, traditions, and perspectives I never would have encountered otherwise.
That experience shifted my mindset for good because it taught me that there is always more to learn and more ways to see the world. Bringing that global lens back to Baton Rouge allows me to approach marketing with genuine empathy and helps me make sure our message resonates with people from all walks of life.
Staying on top of trends is a big part of what you do. How do you decide which trends are worth jumping on and which ones to leave alone?
It might sound like a simple answer, but I believe that as long as a trend isn’t disrespectful or damaging, it can work for almost any brand. I like to look at a trend as one puzzle piece and the brand as another. My favorite part of marketing is the challenge of figuring out exactly how to make those two pieces fit together in a way that feels natural. It’s less about whether a trend is “cool” and more about the creative problem-solving required to make it relevant to our specific audience.
As someone with a background in Psychology, how does understanding human behavior influence the content you create?
Having a psychology background makes me realize that we all spend most of our time locked inside our own heads. It’s easy to forget that everyone else is also navigating their own complex lives and figuring things out just like I am. In marketing, people often get stuck trying to follow old rules or “the way things have always worked.”
But psychology taught me that at the end of the day, we are all just people. It’s changed how I live my life and how I work. Now, I focus on creating content that I would actually enjoy watching as a person, not just as a marketer.
As a BTS fan, what is your favorite song?
That is a complicated question because their discography is so vast and amazing. I’ll give you my top 3:
1. Hooligan (my favorite from their newest album)
2. Black Swan
3. Blood, Sweat, & Tears
You love sour candy. We need to know — what is the correct ranking of sour candy, and is there a wrong answer?
I have literally never thought of ranking them because I love EVERY sour candy. I love everything on the sour spectrum from Lemonheads to Extreme Warheads!
As a lover of horror movies, do you think you’d survive in a horror movie? What is your favorite horror movie?
Absolutely not. I know my limits, and I definitely wouldn’t survive. My favorite horror series has to be the Scream franchise, but my guilty pleasure horror movie is Smile 2.
