Meet the Newest Gator on Our Team!
Meet Franchesca Betts, our newest digital strategist at Gatorworks! With a sharp eye for detail and a big-picture mindset, she’s all about turning insights into impact. Whether she’s fine-tuning a campaign or challenging the status quo, Franchesca brings curiosity, clarity, and just the right amount of edge. Let’s get to know her—welcome to the Gatorworks team!
How did you get started in digital strategy?
I was working as a legal assistant in a law firm, and the primary attorney wanted us all to take a few personality assessments. When I took mine, the assessor asked if they could steal me for their own marketing department. The primary attorney then offered me a marketing role within the firm. I learned on feet alongside our marketing firm at the time and have been in the marketing game ever since.
Any hobbies you’d like to share?
Reading, taking care of my house plants, listening to true crime podcasts, ceramics work, and spending time with my dogs.
What are your “vibes”?
Strategic, scrappy, and a little spooky. Curious and a little bit sarcastic. Often heavily caffeinated. I’ll challenge an assumption if it helps us get to a better outcome.
What is one thing you want clients to understand about their campaigns?
That strategy isn’t static. Campaigns need regular analysis and adjustment to keep improving. Success isn’t just about initial setup, it’s about ongoing refinement based on data, audience behavior, and changes in the market.
Favorite article of clothing?
I like a layer, I would say the most consistent thing about my outfits is that there are always a few layers involved. My clothing choices are like ogres, or onions, or parfaits, depending on your simile preference.
If you had one book to read for the rest of your life, what would it be?
I have a book of folktales from different cultures, and I love picking that one up. It’s interesting to see how cultures process similar issues or societal norms differently. It’s also interesting to see how many cultures have very similar stories, like a shared history.