Gatorworks is thrilled to welcome Colleen Hankins to our team as our new senior digital strategist! With over 10 years in the digital marketing space, she brings our company valuable experience as we work together to deliver successful digital strategies to our clients. Colleen uses her thirst for knowledge and obsession with data to identify new opportunities for her clients. Get to know more about our new senior digital strategist!

What skills do you believe are essential for your role as a digital strategist?

Critical yet out-of-the-box thinking is a must. You’ve got to be able to see the forest for the trees.

What drew you to work in digital marketing? 

I’ve always loved having the right answer. The idea of a career that let me create strategies and campaigns that helped solve problems or point to the right answer was very appealing to me.

Do you have any advice for staying up to date on digital marketing trends?

Read and observe. Trends are often forecasted in brand reports and newsletters, but the real world affects what we do online. If you’re paying attention, you can see a trend coming from a mile away.

What would you say if you could tell the world one thing about digital strategy?

We’re not trying to spy on you. We’re trying to help you. 

We’ve heard you enjoy baking! If you could perfect one recipe, what would it be?

Macarons. I’ve made them perfect before, but it’s always a toss-up. You never know what could change the chemistry.

You sword fight? Tell us everything!

I started sword fighting over ten years ago after college. I can fence and fight with a broadsword, cutlass, or gladius, as well as daggers. I was briefly a stuntwoman in Los Angeles, and no, I’ve not been in anything you would have seen.

Tell us. Is being an actress as fun as it sounds? 

In short, yes and no. It all depends on your perspective. I always thought acting was what I wanted to do. I went to college for it and pursued it for a time in LA, but I learned quickly that I enjoyed creating worlds more than performing in them. I wouldn’t trade my acting days for anything, though. I use those skills every day in both personal and professional settings.

As a published author, what are some of your creative inspirations? 

More than anything, my inspiration comes from the human condition and experience, no matter what genre I’m writing. There’s an adage that there are no new stories, just new ways to tell old ones. As writers, we’re stewards of the stories of humanity, and it’s our job to carry them through time.

What television shows are you enjoying in your downtime? Which program is your all-time favorite?

My all-time favorite show (currently) is Outlander. I recommend it to everyone I meet. The list of other shows I enjoy would go on forever. I’m a serial re-watcher. So there’s always something playing on my TV.